Qualcomm officially announced the next-generation high-end solution Snapdragon 820 in mid-September. The core settings and peripheral computing components have undergone great changes. The research institute DIGITIMES Research pointed out that the OEMs who received the samples are also satisfied with the feedback. And it is considered that it meets the performance of the high-end architecture. According to the interview, it has been determined that major manufacturers have plans to introduce the program, or are designing products, which can be swept away in early 2015. Only LG supports Qualcomm high-end products. Dilemma, but in addition to Qualcomm to face the competition of Haisi, MediaTek, the biggest problem is that Android high-end mobile phone market share continues to decline, was eroded by Apple.
According to DIGITIMES Research, Qualcomm originally focused on its own architecture design products in the high-end market. However, due to its inability to catch up with market demand in 2015, it was unable to immediately launch corresponding products. The emergency Snapdragon 810 was not satisfactory in overall performance. As a result, the shipment of its high-end products has cooled rapidly. According to statistics, the annual shipment of the high-end Snapdragon 800 series is expected to decline by more than 60% in 2015. The overall profit impact of Qualcomm is very serious. Qualcomm decided to let Snapdragon 820 come into play early in 2015, and the relevant terminals will be launched at the end of the year or early 2016.
However, Qualcomm still has potential obstacles. DIGITIMES Research believes that the first high-end product layout of HiSilicon and MediaTek is aimed at Qualcomm Snapdragon 820. The initial test data performance is also eye-catching. Although Haisi customers are only Huawei, the high-end products are constantly shipping. Expansion has gradually compressed to higher-end products of other competitors, and MediaTek's brand and program image is still difficult to link with high-level, but the consistent low price and Turnkey practice can still attract certain customers.
According to DIGITIMES Research, the biggest challenge for Qualcomm in 2016 is not from many brand factories in the Android camp, but Apple. According to the survey data, since 2015, the growth of Android platform shipments has continued to shrink, and the overall market share of Apple has increased significantly. Apple's market share of high-end smart phones, which deducts less than $300, has already generated more than 70% of high-end smartphones, although it is partly due to Qualcomm's 2015. Lack of high-end solutions that can be used, resulting in insufficient competitiveness of customers' high-end products, but consumers will shift to the Apple camp, and the future difficulty will increase a lot.
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