China Mobile Communications Group Terminal Co., Ltd. was established and unveiled. Government authorities and various terminal manufacturers have paid great attention to the establishment of the company, and given the terminal industry, especially the maturity and perfection of the TD-SCDMA terminal industry chain and future development. Optimistic expectations.
Mobile Internet has changed users' terminal and business usage habits. "Smart terminal + application service" has become a typical business model in the era of mobile Internet. Operators are increasingly involved in the development, production and sales system of mobile terminals, which dominate the terminal market. The development trend is more obvious. With the establishment of China Mobile Terminal Company, TD-SCDMA terminals are ushering in a golden period of rapid development, and their considerable potential market and subsequent development have boosted the confidence of the entire industry chain.
Specialized terminal operation boosts the development of TD-SCDMA
China Mobile Terminal was established by the president of China Mobile Li Yue personally. The company was also hailed by Li Yue as a "special force" specialized in terminal operations.
In the highly competitive 3G mobile Internet era, terminals have always been an important obstacle restricting the popularization of China Mobile's TD-SCDMA technology. When the TD-SCDMA commercial trial was launched in April 2008, there were only 8 terminals, and the overall confidence of the terminal industry chain was insufficient. Subsequently, with the joint R & D project of a 600 million yuan TD-SCDMA terminal special incentive fund, China Mobile extended its first aid to the research and development of TD-SCDMA terminals, allowing TD-SCDMA terminals to rise against the trend under extremely unfavorable conditions. TD-SCDMA chips and terminal products, which meet the market demand, have been launched quickly. At the same time, in order to ensure the sustainable development of the TD-SCDMA terminal industry, China Mobile has formulated strict customized test systems for the quality of TD-SCDMA terminals, implemented professional TD-SCDMA terminal product quality management, and established measures such as the TD-SCDMA service system. , Which has beneficially improved the quality of TD-SCDMA products and significantly improved the user experience.
Up to now, there have been more than 120 TD-SCDMA terminal manufacturers, including more than 50 TD-SCDMA mobile phone manufacturers. There are as many as 100 new TD-SCDMA terminals launched this year, including Samsung GALAXY Sâ…¡, Star flagship terminals such as Moto 870. The total number of TD-SCDMA users has reached 43.16 million, and the total number of TD-SCDMA terminals has reached 722, and the number of mobile phones under 1,000 yuan has reached 108. According to data from the Ministry of Industry and Information Technology, China Mobile's TD-SCDMA terminal sales are expected to reach 35-40 million units this year.
Under the situation of exclusive operation of TD-SCDMA, China Mobile successfully leveraged the industry chain and promoted the rapid development of terminals. Now TD-SCDMA terminals have formed a robust international TD terminal industry chain.
Positioning to promote low-cost and high-efficiency operation of terminals, especially TD-SCDMA terminals through large-scale, specialized and market-oriented operations, will integrate terminal procurement, sales and after-sale functions in one place. China Mobile's mission to integrate the TD-SCDMA terminal industry chain, the listing of China Mobile Terminal Company, and the professional operation of China Mobile Terminal officially set sail.
President of China Mobile Li Yue said that after the establishment of China Mobile Terminal Company, it will focus on the functional positioning of terminal manufacturers and channels, integrate industrial resources, take advantage of China Mobile ’s scale advantages in terms of customers, business, channels and resources, and carry out terminal customization and testing. , Procurement, sales and after-sales service. Li Yue expects the terminal company to achieve the goal of 60 million terminal sales in 2012, of which smartphones account for more than 50%, which will help China Mobile complete the historical task of TD-SCDMA development.
Yang Hua, Secretary-General of the TD-SCDMA Industry Alliance, said that the establishment of China Mobile Terminal Company will promote terminal requirements and quality control. It also signifies that TD-SCDMA terminals have a clear competent authority and will continue to demand from Guide the healthy development of the TD-SCDMA terminal industry.
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