The Golden Week color TV war has entered a state of white heat. Recently, Skyworth Group has listed two new series of new products, which have reached more than 50 different sizes of products in more than 10 categories, which are of concern to the industry and consumers. Liu Weizhi, general manager of Skyworth Marketing, said that Skyworth intends to launch a full-scale LED universal popularity in the National Day.
LED backlighting is popular for everyone
"LED TV has a comprehensive advantage of wide color gamut, thinner industrial design and green health and energy saving. LED backlight LCD replaces CCFL ordinary LCD is a historical trend." Liu Yizhi said, "The most critical of these is the decline in cost and price and consumers. Cognitive deepening."
"The first concept of customers buying TV is LED TV," said a person in charge of an electric appliance supermarket. The price of LEDs with excellent performance is less than 10% compared with the price of joint-venture ordinary LCDs. The high cost performance advantage is obvious. â€
Highlights domestic LED performance is excellent
"The focus of LED universal popularization is to carry out all-round product layout according to market demand." Liu Weizhi said that among the top ten LED products that Skyworth currently has, the product lineup with high price, medium and low price is complete, which can meet the needs of consumers at all levels. Among them, 3D function LED, high-definition integrated machine, etc. are the star products of Skyworth LED, and mature products such as E60 and LED10 have higher market competitive advantages.
The cooperation between Skyworth and the upstream panel giant LG Display Korea has also added LED strategic advantages to Skyworth. Skyworth LED TV mainly adopts IPS hard-screen LED produced by LGD Company. Baidu related survey data shows that 90% of netizens prefer IPS hard-screen LED. The data also shows that Apple has always adopted IPS hard screen as the display device of its core products such as IPod and IPad. Jobs greatly appreciates the effectiveness of IPS hard screen.
New products and dazzling listing
In addition to the competitive advantages of Skyworth's conventional products such as IPS hard screen, Internet, K song, movie, and cool open school, in September, Skyworth's new E70 involved 32-inch to 55-inch models. The "Healthy Sports Platform" technology is a new highlight. .
"Training through TV to exercise for the Skyworth cool-open LED has given new social value and significance." Liu Yizhi said that the Chinese residents' fitness boom has gradually formed, Skyworth E70 series has turned the living room into a natural gym, and does not leave home to achieve fitness needs. It is more attractive to people who are busy, sub-healthy, and high-ranking.
Skyworth recently launched another LED product for the E81 HD. Skyworth HD integrated machine adopts single-chip mode, removes the set-top box, and realizes the full-range system HD in the true sense. Skyworth Marketing Director Wang Hai said that the Skyworth HD all-in-one machine has signed a cooperation agreement with nearly 200 central cities across the country, and has been authorized by the local radio and television. The after-sales service is guaranteed, which is impossible for other brands.
Promotion National Day Haoli is worth looking forward to
"The battle for LED will inevitably break out in September." Liu Yizhi optimistically examined the market form of Skyworth National Day LED popularization, "consumers will get the ultimate benefits."
"September 18 Skyworth will launch a second round of promotional activities, the new cool open health LED E70 glory listed, only 2 days to give 2880 yuan healthy gift, another good news is Skyworth will sell its best-selling 55-inch cool open LED The discount, 10,999 yuan to promote the promotion, Liu Yizhi said that considering the inconvenience caused by consumers in the crowded shopping mall during the Mid-Autumn National Day, Skyworth will consider launching the National Day promotion in advance for customers. “The price and promotion policies at this time have been consistent with the Mid-Autumn National Day.â€
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