In 2015, the winds and the turbulent winds and waves, the manufacturing industry is facing a change and in what state, I believe that the "survivors" who are in the manufacturing industry are very clear. This year, for small and medium-sized enterprises, the cold wind whispers, everyone is in danger.
The inevitable challenge under the "new normal"
People’s panic about being “returned to liberation†is not from a visible world, but from unknown predators and looters. These so-called predators and looters are not deliberately subverting competitors in traditional industries. , but the inevitable under the "new normal."
This defeated you has nothing to do with the age, the fact that threats are everywhere is already difficult to describe, even if you are tired after a short sleep, wake up is not a well-known world, because the world changes quickly, beyond imagination.
Overcapacity, technological innovation, price subversion, technological subversion, model subversion, cultural subversion, whether it is necessary to consider subverting traditional thinking, traditional habits, traditional cultural cognition, and “zeroing†mentality to face “new†What are the unprecedented new challenges under the normal state?
At this point, you may need to “put down†and “releaseâ€â€”the inherent constraints, attitudes, and inferiority that are laid down, while the mind, mindset, and superiority are released. Of course, the cruelty of reality may require us to lay down and let go of more, in order to continuously optimize ourselves. In the face of new challenges, at least, in the face of new challenges will not be at a loss.
The future economic form must be the "platform economy" model. The driving force for the "platform economy" must not be the familiar relationship, political and business relations, product relations and technological relations, but the simultaneous development of the Internet, big data and technology. The elements produced under the so-called "information energy", people with insufficient ideological sensitivity or untimely thoughts and upgrades, are not aware of the slowness of the trend of the general trend. Only by letting you embrace the changes and adapting to the future, and actively breaking the boundaries of industry, technology, culture, and even national boundaries, it is possible to jointly build a “big fusion†closed-loop industrial ecological environment and a closed-loop vertical ecological chain to achieve co-construction. The purpose of mutual benefit and symbiosis.
Potential business opportunities brought by the Internet
For the future economic development model, the Internet, big data, O2O, Maker, Internet of Everything, sharing economy, virtual reality, P2P, Taotao, the concept of the nine major network economy is to subvert traditional ideas, traditional concepts, traditional business The future of culture or the emerging model that is coming.
With the formation of the Industrial 4.0 trend and the gradual advancement of the past, the future world must not be the world we know, and the world that changes the way of human life will not be too far away.
The new model will definitely replace the existing model. The advanced model will definitely subvert the old model. Only the real economy and the virtual economy will be smoothly docked, and the use of the cross is the way out of the real economy. This is the reality under the general trend.
Or everyone realizes that the high penetration of the Internet has caused changes in all aspects. The first is that the distance between people and people is very close, changing the way people communicate with each other, and gradually transitioning to the interaction and dialogue between people and things.
The power eruption of information energy such as big data, Internet of Things, cloud computing, etc., has already had an important impact in the economic society. These influences call us to approach it, embrace it, use it, and let it serve the economy and society, let it be people's Career services.
As for how to use the Internet, how to use the Internet +, what + Internet, please follow it according to your own reality, according to the convenience and business opportunity of the Internet, stick it and seize it, after five or ten years Deliver your ideal self.
LED lighting mode under the new normal
Since the application of high-power LED lighting from 2007, the LED lighting companies have increased by geometric figures. According to the incomplete statistics of LED companies, the number of enterprises before the first half of 2015 exceeded 25,000, 2014. In the second half of the year, LED sales quickly entered the “bottleneck†stage: the flatness of technology, the homogenization of products, the saturation of the replacement market, and the overcapacity caused by the brutal expansion of LED manufacturing companies, resulting in a worsening sales environment.
In the second half of 2014, for the LED lighting industry, it can be described as “Ice and Fireâ€, and the author probably sorted it out and produced some key words: one side is “M&Aâ€, “Holdingâ€, “Listingâ€, “Expanding†"Production", "Electricity"; on the other side is "closed", "running the road", "missing", "unpaid", "jumping". The "Law of the Jungle" and the "Strong Strong, Big and Evergrande" situation in the LED lighting industry have already taken shape.
It can be seen from the keywords that the whole application situation of LED lighting is not as the most negative news said - it is close to full saturation. In fact, the LED lighting application field is far from being fully saturated, only the LED lighting application is self-exploding. Since the first phase, general-purpose LED lighting fixtures have been fully opened in the field of "lighting replacement". Therefore, we can be slightly "pessimistic" that the market for lighting replacement is close to saturation, which has led to the LED general lighting market subverting competition in price, without the financial strength and LED lighting producers and over-use without core technology. The manufacturers of the business model will kill the feathers first. For example, the high-buy and low-selling use of the supplier's payment cycle is rampant, and in order to fight for some customers to relax the checkout cycle and other reasons, the capital chain is broken, and it is lost.
Many people in the industry have the same feelings about this lament: "LED lighting is a promising industry, but most people who are engaged in LED lighting have no hope!" Is this the case? The key is to look at this issue from a different perspective. Negative views are not here. Too much to say and say positive.
LED lighting products can be divided into three stages, so that we can more accurately see the opportunities of LED lighting products: one is general-purpose LED lighting; the second is innovative LED lighting; the third is extended special LED lighting and non-lighting LED-like products.
General-purpose LED lighting products, the author believes that it is a "basic six-class" LED lighting fixture, referring to LED fluorescent tubes, LED bulbs, LED downlights, LED spotlights, LED panel lights, LED ceiling lamps, due to "basic six The category is “flat technology, low price and fierce competition. Usually these types of lamps are suitable for mass consumption. The consumption volume is huge. The manufacturers with strong production capacity and channel strength have the advantage. In the first stage, the “lighting replacement†has been the overall situation. Set, the dust settled.
In addition to the optimization of lighting functions, innovative LED lighting fixtures have boldly adopted new materials, new technologies and new applications. For example, in terms of lamp body material, the original aluminum alloy casing was changed to plastic-coated aluminum or plastic. In terms of optical materials, the original PC cover was changed to a glass cover; in terms of driving power, the original isolated power supply was first changed to non-isolated power supply, and then Changed to electronic rectifier bridge stack (resistive capacity buck), to high-performance linearity with excellent performance; light source, originally limited to high-power 1W / particle source, derived medium and small power light source (SMD 2835, 3014, 3528 , 5730, etc.; packaging, dressing, flip-chip, CSP, Wicop; bottom, sapphire, silicon carbide; lighting, high power, far-light, fun, scene, remote control, remote sensing, telemetry, intelligence, wisdom; System, APP, WIFI, Bluetooth, ZIGBEE, etc.
Extended special-purpose LED lighting and non-illuminating LED products are optimistically considered to be the “blue ocean†field, which needs to break the technical boundaries, academic boundaries and industry boundaries, such as the LED plant lighting used in the plant factory, which has intelligent control. Systems, lighting systems, planting systems, water supply and drainage systems, ventilation systems, constant temperature thermostat systems, plant structure systems, etc., span the fields of electronic research and development, optics, engineering, agricultural science and so on. Automotive lighting, medical lighting, deep water lighting, etc., which extend to special lighting applications, include non-illuminated products such as semiconductor inspection, detection, optical signal transmission, and resin curing.
In the future, the integration of semiconductor lighting (LED) and the electronics industry may lead to the improvement of the quality of LED lighting products, the extension of technology applications, and the expansion of business opportunities in the non-lighting field.
In terms of the development stage of LED lighting, the first stage of "lighting replacement" is nearing the end, and the second stage of "innovative lighting" and "extended lighting" have entered the open state. LED lighting has come all the way from the first stage, and there are many problems in technology, application, quality, etc. that need to be solved. The problem of the extension part, such as the LED power is getting larger and larger, the volume requirement is getting smaller and smaller, and the electronic components, electrical components, heat dissipation, optical requirements, etc. are also getting higher and higher; as the function of the LED extends to special applications Future functional lighting and non-functional lighting products such as plant growth, algae growth, culture growth, insecticidal disinfection, healthcare, location printing, smart intelligence, and functional integration are gaining popularity, and more and more technologies, academics, Industry boundaries need to be broken, including lighting, electronics, system development and integration, and the technical fields involved in LED applications. Only by breaking the boundaries of various fields can we establish a broad ecosystem, which will lead to new cross-industry and cross- The economic form of industrial and cross-value chain reconstruction--platform symbiotic economic circle.
So what kind of “platform symbiotic economic circle†meets the expectations of most people? How does this “platform symbiotic economic circle†work? The symbiotic strategy requires a symbiotic organization, and the symbiotic organization needs: altruistic thinking , benefit sharing, subdivision specialization, ideological and cultural upgrading, the use of advanced models, the application of the Internet, big data, etc. Only by letting every link be fully engaged, everyone can be passionately involved in the construction of the symbiotic model, and can continuously improve the capabilities of all aspects, so that it is possible to form an organizational structure between different organizations in many fields. These professionals have become cross-border people, turning cross-border people into versatile people and creating new value through close collaboration to spawn new economies.
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