In the past few days, the news that the upstream LCD panels will raise prices across the board has affected the hearts of Chinese and foreign TV companies. For LCD TVs, which account for almost 70% of LCD TVs, will inevitably drive up prices in the entire TV market.
At the same time, the terminal retail price of color TV products has been in an endless stream of channels for the past 10 years. In the face of a weak market and depressed demand, whoever raises prices will face the active loss of the market cake.
One side is the upper reaches of the LCD panel had to rise, the other is the downstream TV consumer market, no one dared to rise, for many TV companies on the market, no doubt will fall into a round of difficulties in the channel. Especially for those Internet TV companies that sell "hardware losses", it is a "worse" impact.
Faced with this situation, industry insiders pointed out that some color TV companies should not adopt a "direct price increase" approach, but will use "push new products", "push big screen", or force content platform to activate paying members Demand and other ways to resolve the pressure of rising upstream LCD panel costs.
At present, the best way to resolve the rising pressure of LCD panels is undoubtedly the iteration of innovative products. The way out of the very colorful giants is to introduce split-TV, an innovative product with full separation of LCD panels, mainframes and audio. Because televisions need to be upgraded, they do not need to replace the screen that accounts for 70% of the cost of televisions, and only upgrade the mainframe at a very low cost. This will enable TVs to keep up with technological trends.
It can be predicted that with the successive detonation of the split-TV market, the biggest winner for the color TV market and enterprises will undoubtedly be Xiaomi. As early as October 2015, Xiaomi, who entered the TV industry soon, launched a millet TV 3-part TV based on its own user needs innovation to achieve complete separation of the host computer and the LCD panel. This also fully opened up the development and competition road of millet TV with original products and original technology to lead the consumer trend.
In response, Wang Chuan, the founder of Xiaomi TV, pointed out: "Although we are a new force in the television market, we are the dominant player in thinking innovation. Therefore, this has led Xiaomi TV to take the lead in deploying and taking the lead. This is not only our strength but also the responsibility that the industry and users have given us."
It is worth noting that the launch of millet split TV, although some color TV companies want to follow up quickly, is subject to their huge traditional R&D system and R&D thinking. It is the so-called “turning head†and the reaction speed is slower. Take half. Until Xiaomi TV was launched more than a year ago, it gradually ushered in the follow-up and imitation of some traditional color TV companies. This, to some extent, allows Xiaomi TV to lock in the market competition initiative for split products more than one year in advance.
With the rapid increase in price of liquid crystal panels, the entire color TV market will usher in a round of deep reshuffle, and a large number of Internet TV brands that just grab the eyeball with low prices will suffer. On the contrary, with Xiaomi TV's innovation and product strength, it will undoubtedly capture the initiative in this round of reshuffle.
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