Under the influence of Document No. 181 of SARFT, the OTT box market has been showing a downward trend in overall sales. According to the published data of Ove Cloud Network, the total sales volume of OTT boxes in the 22nd week of 2016 was 88,000 units, with the sales volume falling 30.3% month-on-month; the sales amount was 0.19 billion yuan, a decrease of 33.8%. At the same time, based on the success of the marriage, the original three cooperating licensees of OTT boxes that have been driven in tandem have now become a single scene in China.
Previously, when OTT boxes were just beginning to flourish, smart TVs were not yet universally available. The creation of OTT boxes allowed ordinary TVs to “become old treesâ€, further compromising the popularity of smart TVs. At the same time, based on the content's regulatory requirements, with the order of the SARFT, the vast majority of cottage OTT boxes on the market have a direct end of life, that is, the regular boxes of licensed partners have also been affected to varying degrees. Especially in the field of smart TV, after the outside world unanimously suspects that there is no content attraction, what else is necessary for smart TV?
At that time, Kuangkai Wang Zhiguo had expressed different opinions. He said:
It strongly supports the SARFT's decision, which can establish a healthy competitive environment. Wang Zhiguo said: Actually targeting this issue, in principle, as a TV maker should not say too much, because it is said that many netizens will resent it, and those who mainly play TV think that under the curse of this policy, they can't play freely. . However, he believes that because of the policy controls, smart TV manufacturers can establish a healthy video environment and provide users with high-quality video content.
Now, let's take a look back. What are the differences in the development of video content between smart TV manufacturers?
LeTV, through its early copyright and IP layout, has now established LeTV Ecology as the core of LeTV. It has already achieved various "ecological reactions" in Jia Yueting's mouth.
Xiaomi used the video content aggregation model to transform Xiaomi TV into a public platform center and achieved good results.
Cool Open is a two-line strategy. It is more flexible in gameplay than the other two. On the hardware side, Cool Open creates smart screens and allows different people to play smart TVs in different ways. The oldest model, the youth model and the children's model have made different distinctions for different groups of people from the content; in terms of software, the cool content is provided with iCNTV, GITV licensees, Tencent videos, and iQiyi content. Businesses have conducted strategic and in-depth cooperation, and have also achieved different advantages in the broadcasting of sports games such as movie theaters, HBO dramas, parent-child education, and NBA.
It can be seen that SARFT's No. 181 document has played a great role in promoting the healthy growth of the entire industry. Perhaps it is precisely because of this “sweeping curse†that these smart television companies left behind after the big wave of scouring and sanding can be on the market. Competition achieved different results with their respective advantages.
Previously, when OTT boxes were just beginning to flourish, smart TVs were not yet universally available. The creation of OTT boxes allowed ordinary TVs to “become old treesâ€, further compromising the popularity of smart TVs. At the same time, based on the content's regulatory requirements, with the order of the SARFT, the vast majority of cottage OTT boxes on the market have a direct end of life, that is, the regular boxes of licensed partners have also been affected to varying degrees. Especially in the field of smart TV, after the outside world unanimously suspects that there is no content attraction, what else is necessary for smart TV?
At that time, Kuangkai Wang Zhiguo had expressed different opinions. He said:
It strongly supports the SARFT's decision, which can establish a healthy competitive environment. Wang Zhiguo said: Actually targeting this issue, in principle, as a TV maker should not say too much, because it is said that many netizens will resent it, and those who mainly play TV think that under the curse of this policy, they can't play freely. . However, he believes that because of the policy controls, smart TV manufacturers can establish a healthy video environment and provide users with high-quality video content.
Now, let's take a look back. What are the differences in the development of video content between smart TV manufacturers?
LeTV, through its early copyright and IP layout, has now established LeTV Ecology as the core of LeTV. It has already achieved various "ecological reactions" in Jia Yueting's mouth.
Xiaomi used the video content aggregation model to transform Xiaomi TV into a public platform center and achieved good results.
Cool Open is a two-line strategy. It is more flexible in gameplay than the other two. On the hardware side, Cool Open creates smart screens and allows different people to play smart TVs in different ways. The oldest model, the youth model and the children's model have made different distinctions for different groups of people from the content; in terms of software, the cool content is provided with iCNTV, GITV licensees, Tencent videos, and iQiyi content. Businesses have conducted strategic and in-depth cooperation, and have also achieved different advantages in the broadcasting of sports games such as movie theaters, HBO dramas, parent-child education, and NBA.
It can be seen that SARFT's No. 181 document has played a great role in promoting the healthy growth of the entire industry. Perhaps it is precisely because of this “sweeping curse†that these smart television companies left behind after the big wave of scouring and sanding can be on the market. Competition achieved different results with their respective advantages.
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