[Text / high-tech reporter Luo Shenghua] The domestic LED consumer market has broad prospects, which has reached a consensus in the hearts of LED industry insiders. In addition, under the global trend of energy conservation and environmental protection, the state has also introduced relevant policies to encourage the support of LED energy-saving light sources to replace traditional light sources. The policy support also once removed the obstacles for the market to eliminate “lack of productsâ€, LED lighting seems to have ushered in a good time for development.
Recently, Dr. Zhang Xiaofei, CEO of Gaogong LED, said that “2014 is the first year of LED home lighting, and the retail market will also start.†In the era of continuous innovation and competitive business, slow or stagnant, will be eliminated by competitors, the same for the development of the LED market.
The home lighting market has the widest audience, and for this big cake, it is often "whoever gets to who, so early." For lighting companies, especially domestic lighting companies, how to quickly seize the "heart" of domestic ordinary consumers, often hopes in the field of home retail.
In fact, many companies have demonstrated their ambition to seize the cake of home lighting. During the 2013 High-tech LED Lighting Exhibition, LED products for home lighting have been displayed by the company as a key product to be introduced to the market in the coming year. Li Quan, manager of Sanxiong Aurora Brand Management Center, told reporters clearly that Sanxiong? Aurora will set up a special department to carry out research and development and promotion of home lighting products.
Like Sanxiong, Qinshang Optoelectronics, which maintains its advantages in engineering channels, also values ​​the huge market potential of the home retail market.
"In our view, the next 1-3 years will still be the world of LED lighting replacement market. At the same time, the future home lighting field will become an important market. Therefore, Qinshang Optoelectronics is committed to maintaining the advantages of engineering channels. Retail channel. Our goal is to become a listed company of 'integrated lighting for engineering and distribution channels' five years later.†Chen Bin, senior planning manager of Qinshang Optoelectronics Marketing Department, said.
Although domestic lighting companies are full of ambitions for the domestic lighting enterprise market, the ambition of foreign lighting companies for the domestic market cannot be underestimated.
The strong technical advantages and brand advantages of well-known international predators such as Osram and Philips are unmatched by domestic lighting companies. Price, quality and appearance have always been central factors influencing consumers. If local companies want to counter the foreign brands, they may rely on the higher cost performance of the products than the foreign companies and the accurate grasp of the consumer psychology of domestic consumers.
Cakes are in front of us, how can LED lighting companies and traditional lighting companies to grab this cake? In addition, in the face of foreign brands, how should domestic companies respond? For the choice of products, what do consumers care most about, brand influence, quality, or lower product prices? How do domestic lighting companies get the "heart" of domestic consumers?
The 11th High-tech LED Industry Summit Forum will be held on June 10th at Shangri-La Hotel, Pazhou, Guangzhou. In the morning of the "LED Lighting Globalization Pattern" special, global and Chinese LED lighting giants will share these issues with them. the opinion of.
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