In terms of automobile production, sales and services, changes have taken place with the emergence of new power automobile manufacturers, and this is where the value they bring.
A guessing picture of the new power brand LOGO let everyone know that there are so many new car companies, and these car companies that have sprung up like mushrooms are not favored, but after careful consideration, it is not difficult to find that these companies are actually in some Innovations have been completed in these areas, and these are precisely what traditional car companies cannot catch up with.
Is the new power car company so unbearable? From brand logo recognition to those words of Li ShufuRecently, 49 pictures of new energy and new forces have been circulating on the interactive platform, and they have been ridiculed as the topic of "Who can recognize half of them counts as I lose". One after another rushed to answer. In fact, the new power car manufacturers are far more than these. According to the incomplete statistics of Xu Daquan, executive vice president of Bosch (China) Investment Co., Ltd., the largest supplier, there are nearly 100 new power car manufacturers as of the 2018 Beijing Auto Show.
Of course, the emergence of new power car manufacturers like bamboo shoots after a rain, this also shows that the new energy vehicle market is booming. Some of them really want to change the future, and there are also some that seem to be "money". Therefore, Li Shufu, the chairman of Geely Holding Group, continues to "blast" new forces to build cars.
"Don't listen to the flicker of Internet electric cars all day long."
"We must embrace the Internet, but not abuse it. Now some people use the Internet and electric cars to fool around. It is not easy for ordinary people to make some money, and it is very distressing."
Among them, these few sentences are the most popular golden sentences spread on the Internet. In fact, from the perspective of traditional car manufacturers, from R&D to launch of a car, how can it be as simple as turning a PPT into reality? Leaving aside the complex processes and processes of traditional car manufacturing, self-built factories and production qualifications are enough The new force car manufacturers are "difficult to give birth".
At least up to now, there are no more than 10 new power car companies that truly have independent production qualifications, and the number of independent factories is even less pitiful. This kind of unqualified and factory-less new car companies talking about building cars seems a bit like a "hooligan" behavior.
However, looking at the most mainstream new car manufacturers, first of all, it is not to say whether they are reliable in building cars, or whether they can survive in the future, but at least each has its own characteristics, and these characteristics are true. It has brought great value to the transformation of Chinese automobiles, and perhaps future success will change our way of travel.
Quickly understand the current development status of mainstream new power car manufacturers in 5 minutesAs of the 2018 Beijing Auto Show, the well-known and well-developed new car companies are Weilai, Weimar, Xiaopeng, Byton, and Aichi Auto. In fact, we can also regard these companies as the first batch of new forces to build car pioneers. In addition to promoting the development of China's new energy vehicles, each company also showed its own innovation.
Weilai Automobile: Founded in November 2014, headquartered in Shanghai, the first consumer-oriented model ES8 has been launched (pre-subsidy guide price range is 448,000-548,000 yuan), and Ningde Times provides batteries. In terms of production (qualification), Jianghuai is OEM. The new factory built in cooperation with Jianghuai is located in Hefei, and the second factory will be built in Jiading, Shanghai. The biggest innovation of NIO is service, among which "NIO House" and "NIO Power" are the biggest innovations.
Weimar Motors: Established in December 2015 and headquartered in Shanghai, the first mass-produced SUV model EX5 has been launched (subsidized price of 11.23-216,300 yuan), and a 6-seat medium-sized SUV — EX6 will be launched later by Ningde Times Provide batteries. At present, the production qualifications can be "borrowed" for controlling Shenyang Zhongshun Automobile and Dalian Huanghai Automobile, and the Weimar Energy manufacturing plant (to be completed) with a "C2M" model (personalized customization) has been built in Wenzhou. The biggest highlight of Weimar Motors is intelligent interaction and application (WM ID), and customized manufacturing of complete vehicles. In addition, travel services (such as GETnGO or passenger travel) are also a major focus of Weimar Motors.
Xiaopeng Motors: Established in 2014 and headquartered in Guangzhou, the first mass-produced SUV model G3 for the consumer market will be launched in September (pre-sale price range before subsidy is between 200,000 and 280,000 yuan, the fastest by the end of this year Delivery), and Xinwangda provides batteries, and the first super charging station is delivered and operated in Guangzhou. Currently, in cooperation with Haima Automobile (production qualification), Haima’s Zhengzhou plant is used to produce the first version 1.0 model. At the same time, it has built its own Xiaopeng Automobile production base in Zhaoqing, Guangdong (to be completed). The biggest highlights of Xiaopeng Motors are intelligent interaction and applications, full-scenario automatic parking and L2.5 autonomous driving.
Byton Motors: Established in September 2017 and headquartered in Nanjing, the first concept SUV model equipped with a 49-inch giant screen was unveiled at the 2018 North American CES show, and was subsequently unveiled at the 2018 Beijing Auto Show. The battery supplier is CATL, Has not yet obtained the production qualification. At the same time, the direct-sale store will open in the fourth quarter of this year, and is currently building its own Byton manufacturing base in Nanjing Economic and Technological Development Zone (to be completed). The biggest highlight of Xiaopeng Motors lies in its experiential intelligent interaction and future autonomous driving systems.
AIWAYS: Established in February 2017 and headquartered in Shangrao, Jiangxi, the U5 ion concept SUV and RG concept sports car (fuel cell type) were officially unveiled at the 2018 Beijing Auto Show. The first U5 ion car will be launched in the second half of 2019 , The battery supplier is CATL, while SerEnergy provides fuel cells. At present, it has not obtained the production qualification, and built its own AICHI production base in Shangrao, Jiangxi (to be completed). The biggest highlight of AIWAYS lies in its richer platform, strong car-making capability and original "battery pack stacking" technology.
Emerging car companies, whether they are reliable or not, have created value at least on these four pointsIt is not difficult to see from the above-mentioned brief overview of the 5 first batch of new car companies with the highest attention. Each of them has very distinctive characteristics. At the same time, these are also areas that traditional cars did not involve and strive to specialize in. Therefore, regardless of These most mainstream new power car manufacturers are unreliable, but New Travel believes that they have created these four major values.
1. Vigorously promote the development of electric vehicles in China
There is no case for new forces to build cars. All the extras are new energy vehicle manufacturers. On the one hand, this is the way to develop smart cars in the future. On the other hand, it can better achieve China’s goal of "overtaking on corners", but it is a pity In terms of the core electrification technology, the new power car companies are more homogeneous. The core batteries and batteries are used in the Ningde era or Xinwangda, so basically they will not provide more in this regard. The innovation value of China, but this whirlwind of the whole people toward electrification has undoubtedly greatly promoted the development of pure electric vehicles in China.
2. Keep pace with the times and meet the user's design
Chinese brand cars have just completed the transition from imitation to independent design, and new power car manufacturers appear to be more advanced in this regard. In addition to the overall product conformity to the current aesthetics, the details are based on deeper New designs based on user understanding, such as NIO’s "Queen Co-driver", Weimar’s car glass interaction, AIWAYS’s "biometric technology", and the 49-inch interactive touch screen in the interior of Byton Wait, these brand-new designs or those implemented in the suggestions of netizens are all avant-garde, and they also lay the foundation for the realization of autonomous driving in the future.
3. The application of intelligent interconnection and the promotion of autonomous driving. Traditional cars equipped with a large screen, which can realize Bluetooth connection and mobile phone interconnection, are called "interconnected". However, with the emergence of new power car companies, the "interconnected" A smarter upgrade. Not only the size of the central control screen is increased, but the built-in system is also more intelligent. It also supports OTA over-the-air permanent upgrade and update, and can realize voice control, synchronized navigation, online positioning GPS navigation, remote payment, and search for real-time status Charging piles, data sharing, etc. This is similar to the span from Nokia mobile phones to iPhone, which is a kind of substantial transformation.
In terms of autonomous driving, the usually more active new power car manufacturers have now used L2 level autonomous driving, and L3 level autopilot is also ready to be applied within a year or two-generally faster than independent brands or even joint venture brands, which aim Xiaopeng Auto, which independently develops autonomous driving, is a case in point. Of course, traditional brand car companies also have the ability to apply autonomous driving. In comparison, the development will be more cautious, but if there is no stimulation from new power car manufacturers, the development may be slower.
4. Brand-new model of automobile production, sales and service. New forces. Automobile manufacturers pay more attention to communication with customers and meet the needs of consumer groups. Therefore, like Weimar Motors, which has a production base with a "C2M" model, it can meet the different needs of customers Orders to achieve personalized vehicle customization and delivery, and future tracking in each manufacturing link can tell the customer in real time, as small as the number of each part and the supplier can be found.
From the current point of view, new power car manufacturers will basically use the online direct sales model to sell cars, which can be official direct sales, or through APP to make reservations, while offline are mainly exhibition halls and VIP rooms. And maintenance is a specialized store or cooperative organization and so on. When the future develops better, some new car companies will also create their own closed loops to provide more services such as insurance, finance and peripherals. This is similar to the successful ecological chain (iPhone, Xiaomi, etc.) that mobile phone brands have built.
In terms of service, compared with traditional 4S stores, it is more innovative. NIO House and NIO Power of NIO are the most representative. Among them, NIO House focuses on life services, while NIO Power (replacement and mobile charging) is a service that guarantees the "worry-free use of electricity" for NIO pure electric vehicles.
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