In the 2008 Olympic year, this will be the year in which the world's people focus on China. With the approach of the Olympics, companies in all fields hope to take this opportunity to attract the attention of the world, as well as the lighting industry. On February 4th, Sunshine Lighting Advertising officially entered one set and two sets of CCTV, and invited the famous artist Cun Cunxin as the “Sunshine Lighting†brand ambassador to jointly promote the social responsibility of using energy-saving lighting; February 20, Dongsheng Lighting Technology Co., Ltd. At the 2008 marketing conference, General Manager Zhang Zaisheng proposed an ambitious goal of building lighting technology into the market within three years from the beginning of this year. On February 23, Li Peihui, general manager of Liangdi Lighting, announced to more than 500 employees of the company that the film star Sun Wei will Joined Liangdi and became the second generation image spokesperson of its brand. And other companies' initiatives, they are through different strategic adjustments to improve their visibility and reputation, increase comprehensive competitiveness, and strive to win more market share in the domestic market in the Olympic year.
As an important distributor in the middle of sales, can the Olympic year bring new growth points to them? Recently, the conclusions reached by reporters in visiting major dealers in Hangzhou are negative. On the contrary, many industry players predict that the business of the Hangzhou market this year will be more difficult year-on-year. What are the factors that constrain their development?
Factor 1: The source is gradually blocked
In the early 1990s, Hangzhou was the earliest source of professional lighting market, and it has an inherent advantage in both circulation and retail sales channels. In the case that other cities and cities have relatively lagging information, products, and transportation, the surrounding areas have become the best source of tourists in Hangzhou. In 2003, the Hangzhou market was called the one-hour economic circle in the northern part of Zhejiang. After the development in recent years, with the continuous development of information and logistics, Jiaxing, Shaoxing and Huzhou in the north of Zhejiang Province with Hangzhou as the center have their own centralized market. Currently, there are two comprehensive lighting cities in Jiaxing. There are four comprehensive lighting cities to taste the Huzhou lighting market will also open in the near future. In addition, the strength of the surrounding three-tier market merchants can not be ignored, such as Deqing, Tonglu, Fuyang and other places have thousands of square meters of stores, and well-known brands in various industries are in place. The radiation capacity of the Hangzhou market has gradually contracted
Yu Zuqiang, general manager of Hangzhou Liangjingjing Lighting, said that there were still many customers coming to Hangzhou in the cities around Hangzhou before 2004, but from the two years of 2006 and 2007, similar consumer groups have been significantly reduced, mainly because of the professional comprehensive market. In the rising, and the store's store size, decoration style, product grade, brand occupancy rate and service awareness are not inferior to most of Hangzhou's peers, local consumers choose to buy locally. Therefore, in the future, as the brand awareness of local merchants continues to increase, the phenomenon of the interception of tourists around Hangzhou will be intensified. In addition, Hangzhou's local customers have begun to divert, such as the rise of large-scale integrated building materials market and professional market regeneration, will affect the sales of Hangzhou merchants single store.
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