Tencent QQ is a social software that people are familiar with. Now this chat tool has a new way to play: pick up the phone and open the QQ software. Through the upper right corner of the "scan" on the magazine cover, the characters on the cover move up for you. Read a poem or show a large piece; sweep the expression on the drink bottle, you can see related animations in the mobile phone screen ... These interesting applications are all QQ's new QQ-AR function - a mobile phone Media, people and objects have an interesting interaction.
QQ-AR is based on AR (Virtual Reality) technology, which enhances user participation by connecting the virtual world on the line with the offline real world. Peiye Cheng, general manager of Tencent’s social networking business group, said that QQ-AR's basic capabilities mainly include identifying, tracking, and displaying immersive videos or 3D animations and jumping to H5. These features are based on recognition technology. From scanning the posters to sweeping objects to scanning gestures, QQ-AR's recognition technology is also constantly iterative, more accurate and efficient. "Based on the technical support of Tencent's Excellent Graphics Lab, QQ-AR can now realize five key capabilities of precise image recognition, physical recognition, text recognition, face recognition, and gesture recognition, and trigger corresponding AR interactive effects to realize cloud recognition. "Zhengyecheng said.
According to reports, QQ-AR is in a leading position in the industry technology. Taking accurate image recognition as an example, not only can the plane image recognition be completed, but also the surface recognition can be realized, which greatly expands the scene of image recognition. AR animation, in addition to immersive video, QQ-AR also supports 3D modeling animation playback, that is, after AR recognition is successful, display AR animation in a background transparent window, you can achieve a variety of interactive effects, such as 3D animation rotation zoom drag Moving games, small games, etc.
Not long ago, Tencent QQ announced the opening of the QQ-AR platform at the Tenth Global Partner Conference's "Creating QQ Forum", and achieved AR creativity through a picture and a video. Any enterprise, developer or even ordinary user can become the creator of AR creativity and achieve AR creative publishing on the platform. Siye Cheng said that China's AR technology has developed rapidly, but outstanding AR ideas are rare. To this end, QQ-AR will open its own technical capabilities to each user, aiming to build an AR content ecosystem, support excellent developers, and promote the entire industry to produce high-quality AR content.
At present, QQ-AR has been applied in many scenarios. In addition to commercial scenarios, first-aid kits and sweeping identification cards have also been introduced in the social and public sector to help users quickly learn first-aid knowledge. Sui Yecheng said that as technology continues to advance, AR's future "play" will be even more abundant. For example, sweeping a flower can tell its variety. When you look at vegetables, you can know its nutrient content. You can see what restaurants and shopping venues along the bus stop. "In the future, AR technology is expected to penetrate into every aspect of people's lives. "Say industry into."
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