The focus of the current television field has already shifted from traditional TV manufacturers to Internet companies. In contrast, Internet companies are more daring to innovate and can bring a whole new future to the TV industry. Millet and LeTV are the absolute main force of Internet TV, and the struggle between the two has never stopped. Millet's recent movements seem to be biased toward investing in iQiyi and buying Youku stocks. People can't help but wonder if they want to be happy with video content.
It should be noted that Internet TVs, which have competitive relationships between them, are all based on video content to be significantly ahead of traditional TV manufacturers. Coupled with the hardware-level competition, the two will surely only leave one real winner. Judging from the current situation, it seems that whoever is "The King of TV" will have certain conclusions.
Hardware is better than music
As a large-scale home appliance in the traditional sense, the value of TV itself is a decisive factor in determining whether a user purchases or not. In particular, users who are accustomed to hardware configurations such as "nuclear warfare", resolution, and GPUs are more concerned with the hardware of televisions. In terms of the moment, LeTV still has to surpass Xiaomi TV.
From the product layout point of view, although millet television evolved to the second generation, but like the millet phone series, only a single product is supporting. And it still appears to be a tiny 49 inches. Although it was upgraded to a 4K screen and the price was only 3,399 yuan, relatively speaking, apart from the attractiveness of the MIUI TV system, it seems that there are not many bright spots.
LeTV has stepped into the field of Internet TV in the first step and deeply understood the principle of product diversification. A number of TV products with different screen sizes have been introduced, including Max70, X60S, 4K X50 Air, S50 Air, and S40 Air L. The diversification of television products can meet the needs of different users to some extent.
In addition, from the perspective of television accessories, there are currently nearly 30 kinds of music as Mall, and there are only 8 kinds of millet TV (multi-position remote control protection cover). It can be said that from the hardware level alone, LeTV walks in front of Xiaomi TV. Millet must then enrich its own television products, it is possible in the hardware and music as the wrist. Just like the red rice series handsets mainly attack the low-end market, Xiaomi must also improve its television product line.
The content is against Le Bao, Xiaomi shares
If TV hardware is "the body," then the content is definitely called "the soul." Although pressure from Internet, TV and smart TVs has not been satisfactory, it is only temporary. The content demand of users cannot always be suppressed, and eventually it will burst out on the big screen of TV.
At the content level, originally LeTV took advantage of LeTV as an absolute predominance, because the entire LeTV online video resource can serve TV users and it belongs to LeTV’s exclusive resource. However, the subtle changes have taken place since Xiaomi invested $300 million in iQIYI and purchased Youku million shares. Xiaomi, a local tycoon who has spent a lot of money, quickly completed the gorgeous turn of content from zero to massive. The investment and shareholding of the two major video websites also lead LeTV on the number of active users.
According to the data, in September 2014, the number of active users on the PC-side of China's online video site ranked Youku first, which was 145.96 million; iQiyi ranked fourth, with 10,353,700 active users. LeTV is ranked ninth, with only 65.567 million active users. On the mobile side, Youku ranked first, iQiyi ranked third, and LeTV ranked seventh only 8.5573 million, which was one-seventh of Youku 60.239 million.
The number of active users is directly linked to the amount of content and excitement. Compared with Youku and iQiyi, LeTV is definitely underdog. Today, Xiaomi successfully integrates mass content into his own ecosystem and will definitely use it. Especially on the TV side, Xiaomi will take the lead in content and give LeTV a heavy blow.
LeTV is approaching Xiaomi.
At present, LeTV is still in a leading position. The hardware level has obvious leading advantages. In terms of content, because Xiaomi just invested, the power has not yet emerged. The data will not lie on the same day. LeTV’s total TV sales amounted to 159 million yuan and its sales volume was 39,000 units, ranking first in the Tmall TV category; Xiaomi TV sales were 149 million units and sales volume was 37,000 units. Ranked third in the Tmall TV category.
However, it is no exaggeration to say that Xiaomi is generally forced to be near music as the TV king. With a single TV product, the sales amounted to only 10 million, which is enough to be proud of. In addition, Xiaomi and LeTV are no longer a heavyweight company. Millet only has a new round of financing valuation of about 40 billion US dollars, while LeTV's maximum market value did not exceed 40 billion yuan. Even since Oct. 27th, LeTV has suspended trading on the grounds of “disclosure of major issuesâ€, which is even more alarming for investors. Let alone Jia Yueting, chairman of LeTV, has not returned to China for more than five months.
Judging from the current trend of development, as long as Xiaomi builds a good layout of television products and integrates content resources, it is a matter of daring to surpass LeTV. If LeTV is still indulging in the glory of the past, it is destined to become the footsteps of Xiaomi TV's future as the king's throne, just like other domestic mobile phone brands beaten by Xiaomi. More advertising ideas, please continue to pay attention to advertising network.
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