Zhongshan Guzhen is known as the “China Light Capitalâ€. Its lighting products account for 60% of the total output of the domestic lighting industry, and the associated industrial groups have also formed a strong scale.
As one of the leading cities in the Pearl River Delta region and even the nation's leading industrial economic development, the industrial structure is characterized by “one town, one product, one town and one industryâ€, except for China's largest lighting industry cluster – Guzhen Lighting Industry In addition to the group, Xiaolan Hardware Industry Group, Shaxi Clothing Industry Group, and Dayong Furniture Industry Group are all familiar to everyone.
The emergence of this model is due to the development of many SMEs. In today's economic global integration, it is no longer feasible for SMEs to participate in fierce market competition by single-handedly fighting. It is a feasible way to break through the deadlock by forming a characteristic industrial cluster and building a comparative advantage with the power of clusters.
It is understood that more than 99% of enterprises in ancient towns belong to small and medium-sized family enterprises. In view of the constraints of technology and personnel, they are taking the path of “small but specialized†and “small but fineâ€. After nearly two years of integration, the lighting industry has formed a street of glass shades, a street of crystal accessories and a street of screw fittings. The lighting industry in Guzhen has gradually developed into a specialized, centralized and branded enterprise. It constitutes a complete industrial chain and forms a strong and orderly system. The external branding propaganda and marketing requirements are becoming more and more urgent.
It represents the forefront of the trade model and the necessary weapon for the trade of small and medium-sized enterprises - e-commerce, which is innately inextricably linked with the industrial cluster. For small and medium-sized enterprises, they enter the e-commerce platform in the mode of industrial clusters, and under the overall brand effect, they can achieve effective resource allocation, realize information circulation and achieve transactions faster. For e-commerce platforms, The model of the industrial group corresponding to the field to build an enterprise database has played a facilitating role in improving information coverage and effective matching of transaction information, and can further provide enterprises with an overall network marketing solution. It is understood that Guzhen Lighting, Chenghai Toys, Humen Clothing, Shunde Household Appliances and Other industrial groups have set up their own online industry group bases on professional e-commerce websites such as Shangri-La.
Numerous e-commerce platforms have set their sights on this cluster model with distinctive characteristics and commercial potential. Some of the forward-looking e-commerce websites directly use the “industry chain†as the core of website construction. They are located in South China. One example is the B2B e-commerce website Shangri-La, which enjoys the advantages of the Pearl River Delta industry group. It is reported that Shangri-La aims to build China's largest and most professional industrial base, and uses web2.0 technology to deeply intervene in the industrial cluster to promote the brand cohesion and competitiveness of China's powerful industrial clusters. The branding marketing path of the industrial cluster.
According to incomplete statistics, there are currently 123 industrial clusters in Guangdong Province, and industrial clusters have gradually developed into the best carriers of the province's small and medium-sized enterprises, private economy, county economic development and regional coordinated development. The provincial government attaches great importance to the development and construction of industrial clusters. Since last year, the construction of industrial cluster upgrading demonstration zones has been listed as the provincial government's annual key work for two consecutive years.
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