On April 18th, during the 5th Beijing International Film Festival, the "Hollywood Film Master Class Opening Ceremony and Master Class Forum" was held at the China Millennium Monument. From the world's outstanding film investors, producers, directors, distributors and other professionals to participate in the forum and discuss the future development of the Chinese film market, excellent friends and Puru chairman and CEO Shao Yiding was invited to participate in the forum, he pointed out that the Internet economy Affected, the future TV (parametric picture article) machine screen or will be the only Internet distribution window in the film distribution channel.
As a practitioner of China's Internet TV industry, Shao Yiding believes that under the background of Internet + movies, the Internet's impact on the traditional film market is divided into three levels:
First, the impact on the field of film production.
Shao Yiding believes that the Internet has brought changes to the movie production industry. Overall, it is good. Whether it is the fund raising mode it brings, such as raising funds, or the Internet or the IP of fans, it is overall positive. Upward. Moreover, there will be more good models in the future.
Second, it contributes a lot to movie propaganda.
“The biggest gain for film practitioners from the Internet is from the movie propaganda link.†Shao Yiding said that now all of China’s Internet media, including video sites, contribute to the value of the film industry, mainly in the publicity. Through the Internet, film-related information is quickly passed to target audiences.
Third, changes in the movie distribution model.
"Frankly speaking, the Internet is based on the release of movies and has not yet formed a true win-win model." Shao Yiding pointed out that before the movie line is currently playing on a movie theater, it is not necessary to pay in advance to the producers, but to pay for users. Splitting accounts to achieve a win-win situation is a close complementary relationship between the two, and it is a healthy business model.
In China, the impact of the Internet on the distribution of movies is based on three screens, PC, mobile, and TV. However, at present, Internet-based video sites and video buyers are not the so-called win-win partners of movie producers. In a sense, they are only customers of movie production companies because they spend a lot of money. The movie copyright was bought on its own platform for playing, but it did not make money. On the contrary, it also had to bear some losses. For example, China's top three video sites each year bear at least 1 billion yuan in losses, and this number is also increasing year by year. Shao Yiding said that at present, it is not the video website itself that pays for these losses but the capital market behind it.
The video website does not form a healthy and win-win cooperative relationship with the movie production company such as the cinema line and the production company. The fundamental reason is that the PC side and the mobile side are not the rigid demand window of the movie.
Shao Ding pointed out that the movie is a very high quality product in terms of sound and picture quality. From a future point of view, the Internet TV screen will be the only Internet distribution window for film distribution channels. The Internet can really generate a screen for the distribution value of film content; or in China, the film must be realized on the Internet and must be on the TV screen.
The secondary distribution of movies based on Internet TV can be achieved completely
Netflix’s latest financial report shows that at present, Netflix already has more than 60 million online users. It can be said that the Netflix model is successful in the United States, but in China, the user payment model is not the only commercial liquidity model.
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