Unicom New Deal: iPhone4 clearance to give way iPhone5?

China Unicom (microblogging) recently officially adjusted the iPhone4 tariff strategy and launched a new "low-consumption" program: users only promised to spend 66 yuan per month to purchase, and 26 yuan per month will be refunded; Unicom also announced that today ( 14th) In the early hours of the morning, iPhone4 bare metal sales were fully opened. The price cuts reached 1,000 yuan, and the best-selling 16G iPhone4 dropped from 5,880 yuan to 4,999 yuan.

In addition, iPhone4 queued up to purchase mobile phones. It is no longer an issue: Apple authorized stores, China Unicom, or parallel importers all indicated that they have sufficient supplies.

The reporter visited a number of Unicom service outlets in Guangdong yesterday and found that the new tariff policy has been implemented: The original 286 package has been canceled and an additional 66 yuan package has been added. However, for bare metal sales, all outlets have indicated that they have not received any notification. sell.

With the iPhone 4 bare metal prices "dive", the parallel market has followed suit. The reporter visited a number of merchants in Guangzhou yesterday and found that the quotes for most iPhone4 Hong Kong banks have been reduced to below 4,600 yuan, as low as 4,500 or so, and said that sufficient sources of goods can be delivered at any time.

Unicom version of iPhone4 bare metal is now on sale in accordance with the new "buy mobile phone network to send calls" contract program, users to 4999 yuan or 5999 yuan to buy 16G B or 32G B version of iPhone4, from 66 yuan -886 yuan a total of 10 files 3G package If you choose a file and sign up for 24 months on the net, you will be entitled to a credit for the corresponding amount. It is reported that if the user uses the card for separation during the agreement period, it will not be blocked or locked, but the credit will be stopped.

At the same time, the iPhone 4 starter package has been reduced from the original 96 yuan to 66 yuan: The new 66-yuan contract plan includes 160 minutes of talk time and 220M B traffic, and also returns 26 yuan per month. This package is 30 yuan lower than the lowest entry level entry threshold.

China Unicom said that the launch of this package is to allow more low-end users can use the iPhone4.

In addition, China Unicom announced that starting from 04:00 on April 14th, sales of iPhone4 bare-metal machines will be available in China Unicom's business halls and designated authorized stores. Users can buy 16G iPhone4 bare-metals at a minimum price of 4,999 yuan, and the price reduction will reach 1,000 yuan.

According to the initial listing of sales policy, 16G iPhone4 price is 5880 yuan, 32G iPhone4 is 6,999 yuan, after adjustment, the two mobile phone prices dropped to 4999 yuan and 5999 yuan respectively.

Guangzhou Unicom outlet salesman told Nandu reporter that after the new contract plan was launched, the number of users who purchased the iPhone4 increased significantly; but the salesman also said that there was no bare-metal sales and the contract users still could not “separate machine cards”.

China Gold predicts that China Unicom’s net addition of 3G subscribers in March will exceed 1.8 million, and it will exceed 2 million in April. With the promotion of the new subsidy policy, Unicom’s net increase in 3G subscribers will reach 2.5 million in June.

The reduction of subsidy "most favourable" packages was canceled but it is worth noting that the one-line contract plan for Unicom's top-selling 286-yuan package can be cancelled: if the user wants zero-yuan purchase, the minimum monthly commitment consumption It is 386 yuan.

According to industry figures, “Accounting”: In the 286 package, the cost of a user with an iPhone 4 is 5880+(286-245)×24=6864 yuan, and all payments are ultimately reflected in the form of charges. In the new contract plan, the 386 yuan package is the threshold for zero-yuan purchase. The total user expenditure is 5880+(386-245)*24=9264 yuan.

Chen Jinfei, an analyst with China Gold, said that the 16G B iPhone 4 zero-purchase purchase package was too temptation to make Unicom's other subsidy packages lost its appeal. “Many users would rather wait for months and choose this iPhone zero-purchase package”.