The VR winter in the second half of last year made quite a few of the experience stores pass, and they all closed. However, the VR experience shop and this type of micro-, rice ball Jun recently passed many large shopping malls in Guangzhou, even found VR experience shop figure. After all, what kind of way the VR experience store survived in a mall and what kind of enlightenment it gave to the industry is worth exploring.
Large-scale room positioning is the advantage of VR experience shop
VR experience shop theme park
In previous interviews, Ii Tujun predicted that VR experiential stores with consortia or large corporate backgrounds (such as Aiyi Future and Huanhuan Carnival) will be the mainstream of experiential stores in the future because they have sufficient initial capital to invest in peripherals. And game updates. However, Iijune Jun later discovered that franchisees also became the choice of many VR experience shop entrepreneurs.
Somatosensory peripherals often cost less
In addition to the "immersive situation" introduced in the past, the current VR experience store solutions are still "surreal" and "Katvr". Different offerings have different selling points, but peripherals like outbound treadmills are indispensable. They generally make appropriate plans based on the size of the entrepreneur’s store and their budget. Entrepreneurs must look to their abilities to decide whether they want to get hooked. However, although it is said that Feng Yu is a person, in fact, investment is also quite a lot, such as Wan Linghui's "immersive VR theme park" investment of more than 1 million yuan.
The theme park type VR experience store usually uses peripheral games as the main selling point, and the simple Vive simulation frame usually has only one. The price of the game is usually 30 yuan, and some popular games such as the above figure, which can accommodate 4 people to play together at 7 X 7 square meters, are even more than a hundred dollars to play once. According to the introduction of related industry figures, the audience for such an experience shop is generally white-collar workers and families, and the price for students is a bit high.
A VR universal treadmill that sells for over 20,000 in an East
VR experience shop and Internet cafes have a promising combination?
According to Chongqing Commercial Daily, recently a cyber cafe in Chongqing has been bringing up VR, changing a piece of the Internet cafe into a VR game experience area, and it is not just a Vive experience. The game in the experience area is similar to the "Firewire Assault" mentioned above. The player uses the backpack computer and gun type control to move freely within a certain range. The bunker placed on the scene is exactly the same as the layout in the game. The player can freely hide. Hiding (but backpack computer is heavy).
Compared with the theme park experience shop, the VR game of this Internet cafe is quite a mystery of online games, the game has a hierarchy, equipment library, points, battles and other frameworks, allowing players to repeatedly play. As far as price is concerned, a game is charged at 10 yuan, which is less than 1 yuan per minute, which is a lot cheaper than the theme park experience shop.
According to the person in charge of the Internet cafe, a lot of players are playing a game of VR games while playing competitive online games, which can ease tension and relatively low prices also make it relatively easy for student players to accept. Xu Jing, the founder of game developer Fifth Dimension Technology, stated that "Now we have signed a contract with nearly 100 internet cafes in Chongqing, and we will be landing one after another at the end of this year. We will also launch magical and bow VR battle games next year." VR Internet cafes seem to be large have a future.
Chongqing cyber cafe VR experience area
High-end and civilians, who is the future of experience shop?
In the previous series of VR experience shop explorations, Iijumi said that with the increasing popularity of VR devices, the market space for VR experience shops that only provide Vive experiences will become narrower, and instead they will not be easily copied at home. VR gaming experience, such as somatosensory peripherals, large room positioning, and multiplayer collaboration.
On this basis, different experience shops have adopted different strategies: The theme park park VR experience shop will generally set up a variety of games with peripherals for players to experience, and experience shop charges will be relatively high, relatively suitable White-collar workers and families have a stable income and consumers. The cyber cafe version of the VR experience store is another direction: although the game is not much, but the experience of the price is relatively cost-effective, the main target guests naturally become a group of lower-income students - let them in the e-sport cyberspace Playing individual VR games relaxes nerves. There has been an experience shop owner once said that VR popularity will not mean the disappearance of VR experience shops, you see the popularity of computers for so long Internet cafes are not everywhere, but unfortunately the owner of the phrase has been rolled up.
The VR Experience Store has experienced a period of recession since the second half of last year with the winter of the VR industry environment. However, the so-called threatening, organic and cruel market environment has spawned a new experience store form. After all, will the VR experience store come to the fore? It is also a new world. The rice ball king will wait and see with everyone.
This kind of experience shop China will not have
High resolution
In order to realize a large-area high-resolution Liquid Crystal Display, it is usually necessary to use low-impedance metal materials, high-performance switching elements, and high-precision processing techniques. Aluminum is the most researched and used material for making TFT buses with low-impedance metals. By solving the problems of easy formation of hillocks, chemical corrosion and oxidation of aluminum, alloy methods (such as Al-Cu, Al-Si, Al-Nd and Al-Ti, etc.) and interlayer methods (such as Mo/Al/Mo) have been reported successively. , Cr/Al/Cr and Ti/Al/Ti, etc.), the alloy method is relatively simple in process, but the material has a higher resistivity. In May 1998, IBM developed a 16.3-inch ultra-high resolution (200ppi) a-Si TFT Display using Al-Nd alloy as the gate electrode, and mass production has been achieved. In April 1999, Toshiba introduced the 20.8-inch 16-SVGA (3, 200 × 2, 400) a-Si TFT-LCD, which can be said to represent the highest level of a-Si TFT-LCD in terms of high resolution and high capacity. .
According to Display Search in the third quarter of 2011, the global flat panel display research report "QuarterlyWorldw ide Flat Pane l Dis play Fore cas t Re port" pointed out that the average pixels per inch (ppi) in large-size LCD panels (>9.1 inches) ) Will grow from 88ppi in 2010 to 98ppi in 2015. The ppi of small and medium-sized LCD panels (<9.0 inches) will grow from 180ppi to 300ppi in the same period. With the rise of smart phones, mobile phones will be the most obvious application product for ppi's growth.
Another important way to realize high-resolution liquid crystal display is to develop LT p-Si TFT technology. The resolution of published p-SiTFT-LCD products is generally around 200ppi. Compared with a-Si TFT-LCD, LT p-Si TFT-LCD has a smaller volume of thin film transistors and storage capacitors. Therefore, it has a larger penetration area per inch, resulting in a brighter display. , And save more power. When the market demands higher ppi, low-temperature polysilicon (LTPS) technology becomes the best choice for manufacturing high-resolution thin-film transistor liquid crystal displays.
Contrast
The control ICs, filters and oriented films used in LCD manufacturing are related to the contrast of the panel. For general users, a contrast ratio of 350:1 is sufficient, but such contrast in the professional field does not satisfy users. Demand. Compared with CRT monitors easily reaching 500:1 or even higher contrast, only high-end LCD monitors can achieve this level. The first-tier LCD monitors on the market, such as Samsung, Asus, LG, etc., can reach a contrast ratio of 1000:1. However, because the contrast is difficult to accurately measure with instruments, you have to go and see it yourself when you pick it.
Tip: Contrast is very important. It can be said that the selection of LCD is a more important indicator than bright spots. When you understand that your customers buy LCDs for entertainment and watching DVDs, you can emphasize that contrast is more important than no dead pixels. We When watching streaming media, the brightness of the source is generally not large, but to see the contrast of light and dark in the scene of the character, the texture change from gray to black hair must be shown by the level of contrast. The 256-level grayscale in the test software In the test, more small gray grids can be seen clearly when looking up, which means that the contrast is better!a
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