Why only LG OLED TV is "New Generation TV"

Figure: "New Generation TV" - LG OLED TV

Let us first understand the three technologies of OLED, QLED and ULED.

The "Q" of QLED TV stands for Quantum dots, which is Quantum Dot Technology. It is merely an upgraded version of the LCD technology. Improvements have been made in the backlight portion of the conventional LCD panel, replacing the quantum LED backlight with a stable and reliable inorganic semiconductor material. ULED TV is also based on the LCD panel, using a new type of backlight technology to innovate the effects of liquid crystal display. In other words, both QLEDs and ULEDs are just technological improvements in LCD TVs and are not fundamental new technologies. The continuous emergence of this kind of liquid crystal technology is precisely the temporary means that the manufacturer's technology has not yet reached the OLED R&D level and they want to seize the market.


OLED TVs, which are called "new generation TVs," are completely fundamental innovations that go beyond LCDs. It abandoned the backlight, liquid crystal molecules, etc., truly achieved the organic pixel self-luminescence, so that each pixel can independently control the light situation. Therefore, OLED TV has unparalleled advantages in image quality performance. When the OLED TV is completely black, it looks as if the entire TV is turned off. When the OLED TV displays black objects such as black horses and black cheetahs under a black background, it can show up perfectly and display excellent black. In addition, OLED TVs can also display rich and delicate colors, making every detail vivid. According to the study of the Institute of Color Studies of Tsinghua University, the picture quality and full color performance of OLED TVs are more suitable for Chinese people's aesthetics.

Second, the slim surface only OLED TV

In addition to the difference in principle and picture quality, OLED TVs can also be designed to achieve the QLED, ULED difficult to achieve the surface of the slim. This is due to the self-luminous nature of the OLED TV's organic pixels, which makes it easier for the OLED TV to be curved in principle, and there will be no light leakage or distortion that may exist in the LCD TV.

The LG OLED TV looks like a "curved crescent moon" in the night sky, beautiful and elegant, but also has ergonomic curvature, can bring impeccable immersive telepresence; slim body only 2 coins Its thickness is also not inferior to most of the ultra-thin smart phones on the market. "To the thin" + "to the music" - the perfect combination of the two will be OLED TV's elegant temperament is full of the edge.

Third, OLED TV also has 4K and smart

In the field of television development, "4K" and "intelligent" are all hot features. Many consumers may wonder: Compared with TVs such as QLED and ULED, are OLED TVs not only of picture quality but not "4K" or "smart"? The answer is no, OLED TVs are not "4K" or "smart". Contradictory, on the contrary, they can also be well integrated.

In 2014, LG introduced the world's first OLED TV with a 4K resolution, allowing the two leading technologies to show their strengths, greatly enhancing the performance of TV screens, and giving more directions for the future development of TV. In terms of intelligence, the well-known webOS2.0 smart operating system, following the first generation of "simple switching, simple discovery, and simple connection," dramatically reduced boot time and program run time, and added "My Channel." "Let humanity function. Compared with systems such as QLED TVs and ULED TVs on the market that still carry Android or other technologies that are not mature enough, the webOS 2.0 smart operating system has a more convenient and smarter experience.

From this point of view, whether it is from the principle, quality, appearance or function, LGOLED TVs are beyond QLED, ULED and other LCD TVs, is a well-deserved "new generation of television", but also for us to describe the infinite possibilities of the future of television . Perhaps the current mixed technical terms and television types will cause consumer confusion to a certain extent, but OLED TV is the true heritage. The era of OLED has come.