[Text|High-tech LED reporter Luo Shenghua] This is an era when everyone wants to squeeze into the vent, waiting to blow themselves up. Of course, there are some people who are considering such a problem: the wind has disappeared, what should I do?
This year, this feeling is particularly deep in the LED lighting industry. In this golden age of lighting, a group of companies and a group of people are always in the state of looking for opportunities, trying to catch up with the last bus of the LED lighting industry.
We often talk about the golden age. In Jeffrey Moore's theory, it probably represents an industry that has crossed the gap from the early market and entered a period of good money. For a long time in the past, China's LED industry seems to have similar opportunities everywhere.
Starting from the implementation of the National Semiconductor Lighting Program in the United States and the European Union in 2000, with the support of the "863" program, China first proposed a plan to develop semiconductor lighting in June 2003. Thanks to the favorable policies, the initial industry competition has weakened, and LED lighting companies have undoubtedly passed a "sweet" day. Although LED technology is not their essential work, many industries still try to enter it under the stimulation of high profits.
A lighting entrepreneur has missed those days. "In the years around 2010, it was the golden age for Chinese LED lighting companies to make the most money."
At the time when “there is a couple shop everywhereâ€, the lighting company may not even have to ask for technical personnel, and with the continuous influx of personnel from various industries, the LED lighting competition has become extremely fierce. The rise of the brand monopoly model and the operation center model has prompted LED lighting companies to begin to look for differences in production products and models. This means that in the future, LED lighting companies will not behave with the psychology of “making money in this market†because companies have learned a lot and become more pragmatic.
Whether to choose a hot industry, in the process of driving a company's growth and profitability, the role played is not as big as expected. Factors such as corporate strategy, competitive position, reinvestment, and execution capabilities have become the main factors that measure the company's development prospects.
“The leading lighting enterprises have gone through the stage of product and brand, and entered the stage of integration of capital and social resources. If lighting companies want to stand out from the competition, it is very important to find new innovations.†Sun Yong, general manager of Sunlight Lighting believes that with With the maturity of the LED industry chain, the innovation space for LED lighting is becoming smaller. It is increasingly difficult to tap new consumption hotspots in highly homogenized products. The competition in the LED lighting industry has gradually entered a stage of white-hot.
The so-called "heroes in the chaos of the world", the LED industry in the state of "the princes are divided", although the brands are numerous, the competition is fierce, but the overall lighting market is still in a blank state, and the development space of enterprises is still vast.
According to statistics from the High-tech LED Industry Research Institute (GLII), in the first half of 2014, the total output value of China's LED industry reached 156.55 billion yuan, a year-on-year increase of 27.2%, of which downstream applications were 124.12 billion yuan, accounting for 79.28% of the total output value.
Since the beginning of this year, the LED lighting market has developed rapidly. GLII believes that the LED application industry will grow by more than 30% in 2014, driven by the continued rapid development of the LED lighting market.
With the rapid development of the lighting market, the compression of the profit margin of the LED lighting industry will inevitably encourage enterprises to actively explore new economic growth points. The introduction of new products such as customization, intelligence, cross-industry cooperation or the upgrading of new marketing methods has become a trend.
"Zhongweiguang Electronics has always been the leader in technology in LED streetlights. In this era of intelligent lighting, China Microelectronics will also launch several smart street lamps and smart city management products." Zhang Yanwei, president of China Microelectronics (Weifang) Co., Ltd. said.
As Zhang Yanwei said, the company has begun to try to change, although the words such as “intelligence†are still in the initial concept stage, but with the development of the industry, whether it is really promoted can be expected.
As the industry's highest specification and largest industry event in the LED industry, it is also the best platform for the year-end review, analysis and outlook of the LED industry. Today, the 2014 High-tech LED Annual Conference will be held at the Guanlan Lake Dongguan Club in Shenzhen on December 12-13, 2014.
According to the organizing committee of the annual meeting, the annual meeting has invited a large number of VIPs from the lighting industry to participate in the keynote speech, and discussed with the guests on the survival and development of lighting companies in the era of LED revolution!
This year, this feeling is particularly deep in the LED lighting industry. In this golden age of lighting, a group of companies and a group of people are always in the state of looking for opportunities, trying to catch up with the last bus of the LED lighting industry.
We often talk about the golden age. In Jeffrey Moore's theory, it probably represents an industry that has crossed the gap from the early market and entered a period of good money. For a long time in the past, China's LED industry seems to have similar opportunities everywhere.
Starting from the implementation of the National Semiconductor Lighting Program in the United States and the European Union in 2000, with the support of the "863" program, China first proposed a plan to develop semiconductor lighting in June 2003. Thanks to the favorable policies, the initial industry competition has weakened, and LED lighting companies have undoubtedly passed a "sweet" day. Although LED technology is not their essential work, many industries still try to enter it under the stimulation of high profits.
A lighting entrepreneur has missed those days. "In the years around 2010, it was the golden age for Chinese LED lighting companies to make the most money."
At the time when “there is a couple shop everywhereâ€, the lighting company may not even have to ask for technical personnel, and with the continuous influx of personnel from various industries, the LED lighting competition has become extremely fierce. The rise of the brand monopoly model and the operation center model has prompted LED lighting companies to begin to look for differences in production products and models. This means that in the future, LED lighting companies will not behave with the psychology of “making money in this market†because companies have learned a lot and become more pragmatic.
Whether to choose a hot industry, in the process of driving a company's growth and profitability, the role played is not as big as expected. Factors such as corporate strategy, competitive position, reinvestment, and execution capabilities have become the main factors that measure the company's development prospects.
“The leading lighting enterprises have gone through the stage of product and brand, and entered the stage of integration of capital and social resources. If lighting companies want to stand out from the competition, it is very important to find new innovations.†Sun Yong, general manager of Sunlight Lighting believes that with With the maturity of the LED industry chain, the innovation space for LED lighting is becoming smaller. It is increasingly difficult to tap new consumption hotspots in highly homogenized products. The competition in the LED lighting industry has gradually entered a stage of white-hot.
The so-called "heroes in the chaos of the world", the LED industry in the state of "the princes are divided", although the brands are numerous, the competition is fierce, but the overall lighting market is still in a blank state, and the development space of enterprises is still vast.
According to statistics from the High-tech LED Industry Research Institute (GLII), in the first half of 2014, the total output value of China's LED industry reached 156.55 billion yuan, a year-on-year increase of 27.2%, of which downstream applications were 124.12 billion yuan, accounting for 79.28% of the total output value.
Since the beginning of this year, the LED lighting market has developed rapidly. GLII believes that the LED application industry will grow by more than 30% in 2014, driven by the continued rapid development of the LED lighting market.
With the rapid development of the lighting market, the compression of the profit margin of the LED lighting industry will inevitably encourage enterprises to actively explore new economic growth points. The introduction of new products such as customization, intelligence, cross-industry cooperation or the upgrading of new marketing methods has become a trend.
"Zhongweiguang Electronics has always been the leader in technology in LED streetlights. In this era of intelligent lighting, China Microelectronics will also launch several smart street lamps and smart city management products." Zhang Yanwei, president of China Microelectronics (Weifang) Co., Ltd. said.
As Zhang Yanwei said, the company has begun to try to change, although the words such as “intelligence†are still in the initial concept stage, but with the development of the industry, whether it is really promoted can be expected.
As the industry's highest specification and largest industry event in the LED industry, it is also the best platform for the year-end review, analysis and outlook of the LED industry. Today, the 2014 High-tech LED Annual Conference will be held at the Guanlan Lake Dongguan Club in Shenzhen on December 12-13, 2014.
According to the organizing committee of the annual meeting, the annual meeting has invited a large number of VIPs from the lighting industry to participate in the keynote speech, and discussed with the guests on the survival and development of lighting companies in the era of LED revolution!
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