April 21 news, according to foreign media reports, more people use Apple devices to access the mobile network than Google Android devices, and this situation is a considerable "interests" for Google. Because Apple's default search engine is Google. Of course, it is reported that Google has to pay Apple a one-billion-dollar information collection fee every year, so as to stabilize the relationship between the two parties, and Google can also guarantee that it is ahead of Microsoft and Yahoo.
However, with Google's development as Apple's biggest competitor, Apple hopes to completely cut off relations with Google. Apple has already taken action before. As early as 2012, Apple announced the sixth generation of mobile operating system (iOS 6), removed video sharing site YouTube, and used Apple's own map application.
Apple's move is determined to use internal products instead of looking for partners like Microsoft or Yahoo. But Apple Maps is more about maintaining product features than separating it from Google. Because Apple Maps is pre-installed on the hardware of the product, most developers will use it by default, but within a few days of the Google Maps launch, 10 million users will download and install it.
However, due to the high research and development expenses, Apple has no intention to develop its own search engine. This gives Microsoft and Yahoo a chance to share a cup and become the default search engine for Apple devices.
After Apple announced iOS 6, Google succeeded with video site YouTube and other applications. Previously, although Google has made continuous progress in upgrading desktop computers and mobile devices, Apple rarely updates YouTube.
After YouTube was removed from the iOS operating system, Google’s revenue on YouTube’s website had tripled in the first half of last year. Apple gave up one of the most popular applications, maybe it was to compete with Google on equal opportunities.
As for search engines, Apple may adopt a similar strategy: Give users enough opportunities to contact Google, they will not abandon the Apple browser Safari, Apple can use Safari browser to guide people to use their favorite applications.
In comparison, Google's strategy is: Users can register to use an iOS application, but then they can no longer use other Google applications. Users can open Google Maps Google Maps or online cloud storage service Google Drive using Google Chrome or Google Mail. Apple is more inclined to let users use Safari instead of Google's products.
Google undoubtedly has the best online search technology, and more importantly, people believe it is the best; and Apple can create the best electronic products. After problems with the Apple Map, Apple is currently unlikely to develop any other software and believes that even if it is developed, the acceptance of users is not good.
As for voice personal assistant service Siri, Apple has already taken steps to separate it from Google. The software now uses Microsoft’s Bing to provide search results and answer questions. The success of Apple's move is because ordinary users do not understand the story behind Siri, and the mutual criticism between Bing and Google has not played a role.
Yahoo believes it can work with Apple’s default search engine, Safari. Yahoo CEO Marissa Mayer has already talked with several Apple executives, including Jonny Ive, about the possibility of future Yahoo search joining the iOS operating system. Yahoo currently provides data for Apple's stock and weather applications.
Apple's best strategy is to maintain close relationships with friends and maintain a more intimate relationship with the enemy. Yahoo is a useful friend who can help Apple provide users with weather and stock information. Microsoft, on the other hand, is between friends and enemies for Apple because it competes with Apple for the mobile and desktop markets and provides Siri with search technology.
However, Google is Apple's biggest competitor. Let Google become Apple's default search engine, perhaps the best competitive strategy that Apple has adopted. Apple tried to separate itself from Google and did everything in its path, but Google made a lot of money. Apple specifically needs Google's products, so it can't be completely abandoned.
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