83% share of smart TV's orange box preferred by parents

According to relevant data, the penetration rate of smart TV in 2016 was as high as 83%. According to this ratio, it means that more than 40 million households no longer need Internet TV boxes last year. As the market space continues to shrink and supervision continues, television boxes must change. To this end, the iqiyi orange bean TV box, which is designed for parents, is further enhancing the competitiveness of its products by deepening the user experience.

Compared with smart TVs, the popularity of television boxes is not very high. The main reason is to focus on user experience and video content. Under the continuous influence of the broadcasting and television policy, while the number of TV sets sold in the TV box has continued to decline, the market concentration of brand TV boxes has continued to increase. In the video content, the Orange Bean TV Box cooperates with iQIYI and the Yangguang Galaxy Licensor to provide more than 1 million film and television resources on a large scale. The live APP is installed and can be broadcast live globally. With strong pertinence of content, rich film and television resources, and first-rate local video playback capabilities in similar products, its advantages in the context of film and television content are obvious.

The user experience influences and restricts the development of TV boxes. The current TV boxes are not highly praised and mainly focus on product systems and application services. The fluency of the system is the premise of ensuring the smooth use of the TV box, and the application service is to satisfy the user's entertainment needs and realize the practicality of the smart home appliance. Compared with similar products, the orange bean television box is favored by consumers with more precise positioning and design.

Selecting movie and TV content for parents; parents like watching variety entertainment, emotional adjustments, food programs, serials, and other movie and TV content. You can enjoy free programs on demand and enjoy intimate services such as health, medical care, and news; customize medical assistance for parents, and call for help. Health and health applications, through intelligent, scientific management methods to ensure the health index of parents, build parents and children to share circles and high-definition video calls, establish a zero-distance communication bridge through photos, voice, video, set up for parents Preschool education and games and entertainment will further reduce the burden and pressure on parents. The simpler and more intuitive system design, the more convenient operation, and the positioning of TV boxes for orange beans designed specifically for parents, can be easily integrated into the lives of parents and family members, and to achieve this, it is not an easy task. thing.

As market competition continues to intensify, the best way to make television boxes stand out is to satisfy consumers' smart experiences and to impress consumers with better and more practical application services. Ichiyi Orange Box is gaining consumers' favor by deepening the user experience. The TV box with cheaper prices and better performance will still have a market in the future. A better user experience will lead the TV box to the future.

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