Augmented Reality (AR) is a technology that calculates the position and angle of camera images in real time and adds corresponding images, videos, and 3D models. The goal of this technology is to put the virtual world on the screen. The real world and interact.
Augmented reality (AR) is becoming the next wave, and consumers should be prepared for it. Apple is entering the AR arena, as is Google and Snapchat. Also, as we have seen recently, Facebook is also the case.
In the minds of technology developers, the importance of AR has completely surpassed virtual reality (VR), and with the flood of funds into the AR field, the popularity of AR is only a matter of time. Soon, even Luddites will be in contact with AR.
Although many people are already using AR, what we see is just the beginning. With Facebook's $2 billion acquisition of Oculus, the ancient technology virtual reality, which has been around for 50 or 60 years, has once again caught the attention of the technology industry. But there are indications that this VR boom is still difficult to form a climate. According to the latest news from foreign media, the amount of global VR and AR investment has plummeted by 80% in the first quarter.
It should be emphasized that virtual reality is not an innovative technology. In history, VR has repeatedly triggered industry and company interest, but has repeatedly failed. The main reason is that the technology is not mature enough to become a popular application.
Public opinion generally believes that the dream that virtual reality once woven seems to be still far away. Facebook has been the number one promoter of virtual reality worldwide, and in the United States, Facebook's Oculus has closed two hundred VR demo stores in the store because of the popularity.
In addition, the sales of the three full-featured virtual reality helmet manufacturers in 2016 were very disappointing. According to the agency estimates, Oculus only sold 200,000 sets, and HTC has about 400,000 sets. Sony has been relatively successful and sold 900,000 units.
The experience of virtual reality helmets is still quite bad. For example, the helmet needs to be connected to the game computer through a lengthy cable. The user has to worry about being tripped over by the cable while moving, and the old problem of vertigo is not completely solved.
In addition, many smartphone manufacturers have introduced low-cost mobile phone helmets, but the virtual reality experience is rough. Many devices simply provide a surround view video, and the immersive experience of "moving as the user moves" is irrelevant. The "window effect" presented by these cheap helmets has also caused many consumers to take advantage of it.
Manufacturers, including Facebook and HTC, have publicized the prospects of virtual reality, but currently the total cost, including helmets and high-end computers, is nearly $2,000, which is far from starting a popular market.
Facebook CEO Mark Zuckerberg announced at this year's F8 Developer Conference that his team is working hard to enter the AR space.
Maybe things have just begun. Apple CEO Tim Cook predicted in a speech in 2016 the importance of technology in everyday life. He explained: "A large number of people in developed countries, eventually, people in all countries experience AR every day, just like three meals a day."
Cook's prophecy may be exaggerated, but maybe not. Many people today see smartphones as an important extension of their own – they allow them to connect with the world in new and far-reaching ways. Soon, AR applications will also give people the same feeling.
Market market research firm Market Market predicts that by 2022, the global AR market will reach $117.4 billion. With the advent of the AR wave, companies like Google and Facebook that generate revenue primarily through advertising will open up a new advertising space. If an artist can overlay virtual artwork on a wall or object in the real world, companies can also overlay ads on everyday objects.
Predicting the future is very difficult, but if Cook is right and AR is indeed an integral part of our lives, then every brand company will want to share the big cake of AR.
Rotating Air Fryer,Best Rotating Air Fryer,Air Fryer With Rotating Basket,Best Multifunction Air Fryer
Ningbo ATAP Electric Appliance Co.,Ltd , https://www.atap-airfryer.com