In the 2016 CES just past, almost all TV manufacturers have adopted curved TV as the main product. This will undoubtedly be released. Curved TV is a signal of general trend.
Followed by. Just last week, the first China Surface TV Festival was opened in Beijing. At the scene, three curved TV players such as Samsung, TCL, and Hisense demonstrated to the outside world 50 sets of scenes on the same screen.
I feel the shock of this curved TV scene, causing the author's reflection on the trend of domestic curved TV in 2016. In the situation where curved television has become a general trend, how will the rivers and lakes of this industry be interpreted in the future?
1, 2015: Curved TVs grew up in popularity, popular!
In reality, curved TVs have also emerged in the past two or three years.
Since the appearance of "curved TV" in 2013, there has been no refusal of arguments against it. "The curved screen does not help the whole family to watch together," "How does the curved screen hang on the wall?" and so on. The questioning sound never stops.
Even at the moment, the industry is still controversial about curved TV. First, the industry has questions about the emperor experience of curved TV; second, whether curved TV with OLED display technology is the surface TV in the strict sense.
But the curved TV is a relatively flat-panel TV, which can present even more stunning visual effects. The more realistic painting faces the sense of field, the viewing angle is wider, and the curved surface is ergonomically more in line with the design of the human eye, bringing a more comfortable feeling to the human eye. .
In my opinion, the surface television is more on the level of satisfying the user's "magical" needs, but at the same time it gives the user a "high-tech" cool feeling, which is the so-called forcing down. The value of its products has been pushed up a notch, and the captured population is mainly dominated by high-end users.
In the market inspection and high-end users gradually accept the bill, the curved TV is growing up!
At present, Samsung, TCL, and Hisense have all launched richer curved TV product lines for consumers to choose. According to the China Household Electrical Appliance Business Association, the report of the surface of the future is proud. The surface TV report shows that the curved TV has an 89% UHD penetration rate, a 99% large screen ratio, and nearly 100% smart coverage rate as high-end TV representatives. According to IHS DisplaySearch data, Samsung’s share of global curved-screen televisions reached 80.7% in April-June last year, and it accounted for 68% of the total in China.
According to a number of data in the industry, curved TVs are dominated by Samsung and LG. Hisense, TCL, Changhong, and Konka have accelerated their follow-up.
Maybe it is the fruits of the victory achieved by the forerunners, perhaps smelling the breath of the future, and the curved TV field has ushered in new players. Just last week, LeTV began to work on curved TV and released the first surface split TV "Super 4 Curved Curve". There are more TV players are gearing up.
2. 2016: The price will drop, accelerating into the homes of ordinary people
Peng Baoquan, chairman of the China Household Electrical Appliances Business Association, said that if 2015 is the first year of surface television, 2016 may be the first year of accelerated penetration of curved TVs.
In recent years, the technological transformation of the television industry has mainly revolved around the “core vocabularies†of OLED, 4K, ultra-thin, and curved surfaces. On the curved surface television, the Korean players effectively supported the establishment of a moat by supporting their own LCD panel production capabilities during the entire process of branding and market education.
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In the surface television Korean camp, LG and Samsung are benchmark players. However, Samsung's production of surface TVs, distribution speeds, and full-scale curved surfaces of various sizes, as well as generous investments, are the fastest and most thorough. . Nowadays, many people will directly equate curved TV and Samsung. In a way, Samsung has become synonymous with curved TV.
Although, LG and Samsung are solid supporters of curved TV screen design. However, the two currently use OLED technology and quantum display technology. Both of these technologies have advantages and disadvantages, and they are a state of coexistence and development. However, Samsung's quantum display technology has more advantages in terms of price. For users, price is another key factor.
This means that Samsung's curved TVs will capture users more quickly in 2016. Because with the launch of more large-screen curved TV, the surface TV prices in 2016 will inevitably drop further. This will enable Samsung's curved TV to be even more dominant in the price war.
Specifically, on capturing users, manufacturers such as Samsung and others who push curved surface televisions pursue the principle that there is no demand, we create demand and then solve this demand! This is exactly the same as Apple's thinking, and ultimately let users think that what you create is What I want is that this is what I want.
In short, although curved TVs have grown into early days, they are mainly captured by high-end users, and their share in the mass market is not large. After all, consumers who are accustomed to flat-panel TVs have a hard time accepting curved screens quickly. This requires a process, and it takes a certain amount of time from the original flat-panel TVs to upgrade to curved surfaces.
Some institutions predict that curved TV will rapidly increase and spread at a rate of 100% to 200% in the coming years. Does this really work?
It is unclear, but it is certain that: As another kind of technology and aesthetic direction is active in the market, as people gradually accept this product that truly meets the aesthetic inertia. Coupled with the gradual decline in the price of curved television, people are willing to try to buy. In the end, the clear sky of the curved TV will really open completely.
In recent days, Samsung, TCL, and Hisense have formed alliances to promote the popularity of curved-surface televisions. The curve-introducing “curved TV†approach will undoubtedly accelerate this process.
In a word, in 2016, the front of the curved TV will be very exciting and the future is worth looking forward to!
TFT (Thin Film Transistor) is a thin film field effect transistor. The so-called thin film transistor means that each liquid crystal pixel on the Liquid Crystal Display is driven by a thin film transistor integrated behind it. This can Display Screen information at high speed, high brightness, and high contrast. TFT is an active matrix liquid crystal display.
The TFT-LCD liquid crystal display is a thin film transistor type liquid crystal display, also known as "true color" (TFT). TFT liquid crystal has a semiconductor switch for each pixel, and each pixel can be directly controlled by dot pulses, so each node is relatively independent and can be continuously controlled, which not only improves the response speed of the display, but also can be accurately controlled Display color gradation, so the color of TFT liquid crystal is more real.
In the fierce competition among many flat panel displays, why TFT-LCD can stand out and become the next-generation mainstream display is by no means accidental, it is the inevitable development of human technology and thinking mode. The liquid crystal has avoided the difficult light-emitting problem successively, and the light-emitting display device is decomposed into two parts by using the excellent characteristics of the liquid crystal as a light valve, namely the light source and the control of the light source. As a light source, brilliant results have been achieved in terms of luminous efficiency, full color, and life, and they are still being deepened. Since the invention of LCD, the backlight has been continuously improved, from monochrome to color, from thick to thin, from side fluorescent lamp type to flat fluorescent lamp type. The latest achievements in luminous light sources will provide new backlight sources for LCDs. With the advancement of light source technology, newer and better light sources will appear and be applied to LCDs. The rest is the control of the light source, the technology and process of the semiconductor large-scale integrated circuit are transplanted, the thin film transistor (TFT) production process has been successfully developed, the matrix addressing control of the liquid crystal light valve is realized, and the light of the liquid crystal display is solved. The cooperation of the valve and the controller enables the advantages of the liquid crystal display to be realized.
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