In the fast-growing AI field, chatbots are very likely to be the next vent. At its core, what chat bots do is simulating a two-way conversation with the user. Depending on the scene and purpose, the conversation may be weather, time plan, and various other topics. It is understood that the chat bots developed by most of the circle developers today are relatively mature in some aspects and can meet their design goals. Some are even very interesting, but they are far from perfect.
Give the chat robot personality
One of the most effective ways to make chat bots attractive.
This can be traced back to more than a decade. At that time, ActiveBuddy's chat bot SmarterChild was greatly welcomed by consumers as part of AOL Instant Messenger. SmarterChild is designed to answer user inquiries and make simple conversations. Although compared to today's Alexa, Siri, and Cortana, SmarterChild (meaning "smart child") is really just a "child" in function. Its personality makes people like it. If you swear to today's chat bots, it will continue to speak. Swearing to SmarterChild, it won't follow you again unless you apologize - it's a lot like people.
A subtle element like this makes the chat bot not just a line of text on the screen. Defining the character of your chat bot and giving it the right language to express yourself is the key to "personalizing" it.
For example, suppose a certain x.ai company needs to write a dialogue for its chat bots Amy and Andrew. They add special wording to the changes in the event time, reflecting the inconvenience caused to the customer. Integrating the small details of these emotional communication into the chat bots and their "humanity" will make them feel more amiable.
Feature
In order to maintain user engagement, your chat bot (hereafter referred to as the bot) should serve a certain target, not boring.
The bot in eBay development is a good example. It is designed to work with Google Home Smart Assist. After introducing himself, the bot will guide the user to the price of a product. In general, it will ask a few additional questions. These may be product models, or they may be used or worn.
We know that after the question and answer phase, it will give an estimate of the product. It is still in the early stages of development, and researchers have also planned several other features to help users search on eBay.
Your chat bot should allow users to interact with your brand in a private form. If your bot feels like a gimmick, or pushes product suggestions endlessly, users will quickly get annoyed. When designing a bot, it is necessary to learn from eBay's way to make it both friendly and practical.
Today, every second has massive data uploads. Chat bots have a lot of information to filter. It is possible to have it screened for the information it needs without having to push additional products.
Customized for core users
At this point, your chat bot is useful and character, but you still worry about the user conversion rate, how to break?
Perhaps most of your visitors just go to the first few messages. How do you turn visitors into long-term users?
We can take a lesson from the chat robot Poncho designed by Kuan Huang. Poncho can push the weather and tell jokes for visitors. However, most of its visitors will not come back after using it once. To find the core functionality, the Poncho team analyzed the users who reused Poncho to get their motivation. After that, they modified the app to optimize the features and focus on turning new visitors into a core customer base. For details, please refer to the original (English): How to Quickly Improve your Chatbot's Retention & Engagement.
After these steps, several other technologies are applied, such as a more integrated onboarding process. The Poncho team has increased user engagement by 300%. Applying this process to your chat bots, your core audience is likely to respond positively.
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