Do you know K and Shadow?

With the increasing attention of Shadow Bar K, more and more equipment supplier companies are also eyeing the market of Micro Theater/King K. At the just-concluded 2017 Guangzhou Exhibition, the “Micro-Shadow” pavilion was opened separately, which shows that the popularity of Shadow Bar/Shadow K is high. Since the beginning of the previous year, some bosses have started investing in lithography. Last year, there were a lot of people investing in it. In recent years, more and more investors have begun to pay attention to the investment, or to open, or to transform, or It is fusion.

Compared to traditional theaters, Shadow Bar/Shadow K – we are talking about micro-cameras, and can watch movies, KTV, webcasts, and somatosensory games. For today’s young consumers, they are pursuing The simplest example of a complex, integrated entertainment experience is if a customer watches a movie, watch a movie for 2 hours, sing a song for an hour, then play games or go online to see the live broadcast. 1 hour, then his room consumption time is 3-4 hours, almost doubled than watching movies alone; in another case, two young people dating, or a group of young people gathering, their needs are not just watching movies They need to sing, or go online to watch some live matches of the game or e-sports competition, which is the core and key to the diversification and profitability of the store.

The Vision has considerable operational flexibility. Anyone who wants to watch the movie in the cinema can use any movie they want to watch. They can search for the corresponding hot videos and abandon the fixed-view movies of traditional theaters. Moreover, the quality and sound effects of the films provided by the Micro Theater are no less than those of large theaters. As the global film development trend began to move from the masses to the niche, the long tail effect of the film market began to emerge. The emergence of the micro-shadow theater is conducive to the healthy development of the entire film industry. The domestic micro-shadow market will definitely develop in the next few years, especially in small and medium-sized cities, small investment, high-return micro-cameras. With unique advantages, it is believed that the prospects of the cinema are very broad.

At the same time, some professional industry believe that the fierceness of the shadow-shadow K market has activated an industrial chain upgrade, but it still inevitably brings some criticisms. For example, the irregularity of the copyright market has made the whole industry always in an ambiguous gray area. And getting the right to broadcast the right is a long-term task. After years of strategic development, China has long been a social status quo of “piracy”, but has paid more and more attention to copyright and severely cracked down on all piracy.

In recent years, China's manufacturing industry has entered a period of escalation and transformation, and products that do not meet market demand are being brutally eliminated by the market. Of course, the audio industry is no exception. Modern micro-shadows fits the needs of China's vast audio users, and naturally it is also a promising development direction. The future changes in the Chinese audio industry may start from the micro theater.

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