On October 28th, GE Lighting launched a new round of action in the Henan market. It announced a cooperation agreement with Zhengzhou Xingyue Lighting and held a product promotion meeting at Zhengzhou Deyi Hotel. Wang Yang, general manager of Zhengzhou Xingyue Lighting, Xu Xiaowei, manager of GE Lighting Sales Department, Tang Qi, channel project manager, and more than 60 distributors from Henan, Shanxi, Shanxi, Shandong, Hubei and other places attended the meeting.
Tang Qi, GE Lighting Channel Project Manager, first shared the development history of GE Lighting and the status quo of the company. At the same time, she also elaborated on the market strategy adopted by GE Lighting from three aspects of product, price and service. It pointed out that while GE Lighting continues to do high-end image project, the next step will be to expand and penetrate downstream business. Xu Xiaowei, manager of GE Lighting Sales, focused on the current product range and product advantages of GE Lighting to explain to the participating dealers.
GE Lighting Henan agent Zhengzhou Xingyue Lighting General Manager Wang Yang said that GE Lighting mainly focused on engineering channels in the market in the early stage, and directly targeted domestic high-end image projects, but in recent years GE Lighting has adjusted its marketing strategy and channel Increasing attention, but also increased support for dealers.
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