After experiencing the painful price drop in the first quarter, China's color TV sets did not increase as expected in the first half of 2011.
According to AVC statistics, the total retail sales of LCD TVs reached 16.921 million units in the first half of 2011, a year-on-year increase of 7.8%, maintaining a relatively stable growth; sales of LCD TVs reached 65.66 billion yuan, and sales were down 1.4% year-on-year. . Plasma TV sales in the first half of the year were 1.15 million units, an increase of 29.2% year-on-year.
"The overall average price of LCD TVs fell further in the first half of the year. The price of domestic brands dropped significantly. In the first half of 2011, the price of domestic brand LCD TVs fell by 9.2%," said Peng Jianfeng, deputy general manager of AVC Flat Panel Research Center. Daily economic news, said the reporter.
The AVCDisplay data show that from January to June 2011, LCD TV prices remained basically stable under the stable growth of global TV demand. Taking a 42-inch product as an example, the price of the LCD module has stabilized at US$215 since January this year, and it has risen to US$220 again in May. As of the end of the first quarter, the prices of LCD panels were basically stable.
In response, a senior executive of a domestic large-scale color TV maker stated that the pressure brought by the country’s macro-control in the first half of the year to the color TV companies is very obvious. “The new housing has been substantially reduced, leading to a decrease in rigid demand.â€
However, plasma TVs still maintain rapid growth. On July 15, Sichuan Changhong issued a pre-launch report for its first-half results, stating that it is expected that net profit attributable to owners of the parent company in the first half of 2011 will be between RMB 220 million and RMB 250 million, an increase of 440% to 515% over the same period of last year. The net profit after deducting non-recurring gains and losses attributable to owners of the parent company is expected to exceed RMB 150 million.
In this regard, Peng Jianfeng said that plasma does have an advantage in 3D TV applications. “The rapid growth of plasma also benefits from the growth of plasma panels and upstream supply, especially the smooth production of the Changhong Hong Euro plant and Samsung SDI's response to Chinese plasma. Strategic business support."
From the perspective of the competition of LCD and plasma display technologies in the Chinese market, the outcome in the 2D era has been divided. It is that by May 2011, LCD has occupied 95% of the flat-panel TV share.
In the second quarter of this year, the penetration rate of 3D plasma TVs in the industry has reached 26.7%, while that of 3D LCDs is only 8.4%. In order to adapt to this new competitive situation, major companies such as Samsung, TCL and Haier have also rejoined the plasma industry.
According to AVC statistics, the total retail sales of LCD TVs reached 16.921 million units in the first half of 2011, a year-on-year increase of 7.8%, maintaining a relatively stable growth; sales of LCD TVs reached 65.66 billion yuan, and sales were down 1.4% year-on-year. . Plasma TV sales in the first half of the year were 1.15 million units, an increase of 29.2% year-on-year.
"The overall average price of LCD TVs fell further in the first half of the year. The price of domestic brands dropped significantly. In the first half of 2011, the price of domestic brand LCD TVs fell by 9.2%," said Peng Jianfeng, deputy general manager of AVC Flat Panel Research Center. Daily economic news, said the reporter.
The AVCDisplay data show that from January to June 2011, LCD TV prices remained basically stable under the stable growth of global TV demand. Taking a 42-inch product as an example, the price of the LCD module has stabilized at US$215 since January this year, and it has risen to US$220 again in May. As of the end of the first quarter, the prices of LCD panels were basically stable.
In response, a senior executive of a domestic large-scale color TV maker stated that the pressure brought by the country’s macro-control in the first half of the year to the color TV companies is very obvious. “The new housing has been substantially reduced, leading to a decrease in rigid demand.â€
However, plasma TVs still maintain rapid growth. On July 15, Sichuan Changhong issued a pre-launch report for its first-half results, stating that it is expected that net profit attributable to owners of the parent company in the first half of 2011 will be between RMB 220 million and RMB 250 million, an increase of 440% to 515% over the same period of last year. The net profit after deducting non-recurring gains and losses attributable to owners of the parent company is expected to exceed RMB 150 million.
In this regard, Peng Jianfeng said that plasma does have an advantage in 3D TV applications. “The rapid growth of plasma also benefits from the growth of plasma panels and upstream supply, especially the smooth production of the Changhong Hong Euro plant and Samsung SDI's response to Chinese plasma. Strategic business support."
From the perspective of the competition of LCD and plasma display technologies in the Chinese market, the outcome in the 2D era has been divided. It is that by May 2011, LCD has occupied 95% of the flat-panel TV share.
In the second quarter of this year, the penetration rate of 3D plasma TVs in the industry has reached 26.7%, while that of 3D LCDs is only 8.4%. In order to adapt to this new competitive situation, major companies such as Samsung, TCL and Haier have also rejoined the plasma industry.
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