LED lamps wholesale market is not optimistic

In recent years, LED lighting wholesale market, whether it is investment operation, or the late market are eye-popping, the status quo is not optimistic. In 2012, with the outdoor policy will undoubtedly focus on the development of low-carbon economy, promote advanced culture, and build a harmonious outdoor practice implementation, LED lighting wholesale will go from here?

After market investigation and analysis, the main market factors that hinder the development of LED lighting wholesale market are as follows:

1, the market awareness is low Many lighting wholesale dealers are not very clear about this, do familiar with the current familiar products, and retreat expensive new products, afraid to take risks. At the same time, manufacturers and media have limited education and promotion of LED energy-saving lamps, causing consumers to exclude LED energy-saving lamps from the list of candidates when choosing energy-saving lamps.

2. The energy-saving lamp companies are fighting each other and lack long-term strategies. Many energy-saving lighting companies currently remain at the processing level of orders, and there are obvious shortcomings in R&D and design, sales force management, brand promotion, operation management, and channel construction. In particular, some companies lack clear objectives and positioning. With the ebb and flow of the industry, there is a lack of initiative in the future of market competition and the possibility of being eliminated at any time.

3, lack of reliable professional brand in the domestic professional lighting brand is not much, professional energy-saving lighting brands less, in addition to NVC lighting and other brands, other lighting companies in brand promotion and store construction there is a late start, operating methods Problems such as singleness caused a large proportion of high-end products to be taken up by OSRAM and Philips.

Under the multiple pressures of electricity shortages and high operating costs, the wholesale profits and added value of LED lamps have almost dropped to freezing point. Many companies are forced to enter the shuffling and integration stage. How many operators are at a loss and have experienced integration in 2011? After the shuffling, outdoor large-screen investment and management tend to be rationalized. In order to comply with market development and deepen the value of the media, LED lighting wholesale will need to open up a pioneering road from scale to value to meet the future of outdoor advertising. Development variables.