However, the total lighting control system in the first quarter was 304, a decrease of 2.7% compared with the same period of last year; the brand recognition score of 173 increased by 1.6%; the active score of 19, down 3%; the word of mouth score of 13, up 1.2 %
In the first quarter, a total of 9 brands put 16 soft articles and 8 advertisements on the print media, occupying a total of 17.5 pages, of which the main focus of advertising is to use news and applications.
From the first quarter of 2015, we can see that the continuous price war in the lighting market and the reduction of lighting profit margins have affected the investment of enterprises in brand promotion, and the focus of the capital market has shifted to smart item hardware. The attention of the lighting market has been reduced compared to 2014.
As the lighting industry enters smart homes and the entrance of the Internet + promoted by the state, intelligent lighting must be used well. Targeted vertical advertising investment is the embodiment of enterprise soft power. Blindly killing at a low price is not conducive to the long-term development of the lighting industry. The brand promotion investment of lighting enterprises should not be limited to the industry. Cross-border publicity through intelligent lighting is also a direction to enhance the brand image.
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