Not settled? The fruit powder of Apple TV live broadcast service is afraid to be disappointed

In today's prosperous Internet market, many young users basically abandon traditional cable TV services and choose Internet-based video and other more operable services, but the traditional live TV has a certain appeal.
Apple plans to launch an Internet TV live broadcast service, which will cost about US$30 to US$40 per month. Users can use the Internet set-top box to enjoy watching 40 channels of TV broadcasts and video on demand services every month. Before the industry analysts analyzed that if Apple's live TV service was successfully launched, it could bring about 2 to 3 billion US dollars in annual revenue for Apple, which will bring new revenue growth points for Apple. However, this plan has been bounced, the latest news that Apple may have given up Apple TV streaming service.


In 2015, there was news that Apple was often blocked by negotiation with CBS, 21st Century Fox, and other companies on program licensing issues. Slow progress was made; and at the same time, it was facing hardware problems. At that time, Apple may have suspended television. Live service plan, news that Apple may restart the plan this year.

However, CBS CEO Les Moonves recently said that his company does not currently have any negotiations with Apple about Internet TV services. The Next Web reported that Apple may have given up its TV broadcast service plan.

There are rumors that Apple and CBS and other companies have not agreed on the licensing issue because Apple hopes that the TV station can present attractive licensing plans and fee descriptions, but companies such as CBS continue to raise the price of licensing. In addition, Apple's Internet TV program also faces a lot of outside resistance. Many TV companies have launched a series of their own live and on-demand services for Apple TV applications.

Although Apple's live TV program may be grounded, Apple plans to make a semi-autobiographical home-made play in order to occupy a place in the Internet entertainment industry.


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