In the global flat panel display industry, China, Japan and South Korea have been standing for three years. Recently, domestic TV companies including TCL, Hisense, Skyworth and others have all released new television products. These TVs not only occupy the advantage of intelligence, but also have made great breakthroughs in the display areas where the Japanese and Korean TV series have been leading. Relevant experts said that in the future, the Korean TV industry in China and China will become more active in the global market, and the three-way situation of China, Japan and South Korea will end.
Quantum dots break the LCD picture quality
The ordinary LCD TVs have inherent technical defects, which make them vulnerable to the potential of OLED (Organic Light Emitting Diode) televisions with large viewing angles and wide color gamut. However, the bottleneck of OLED TV's easy-burning screen, short life span, low yield, and high price has not been fundamentally broken in recent years, making it impossible to enter the popular period.
On December 15 last year, TCL formally launched the TV+ flagship new product, the first Quantum-dot TV H9700. Quantum-dot display technology was adopted to fully exceed OLED in various dimensions such as color gamut coverage, color control accuracy, and red, green and blue color purity. TCL succeeded in achieving subversive innovation in the LCD TV industry, shattering the picture quality of LCD TVs in one fell swoop, and also changed the development direction of global flat panel display technology. Last week, TCL launched the TV + quantum dot curved surface television H8800S-CUD, which means that TCL truly integrates quantum dot optical tube technology with quantum dot enhancement film technology. It has successfully achieved its application and once again stood at the commanding height of global display technology. .
Liang Zhenpeng, an observer of the home appliance industry, said that domestic color TVs rely on independent research and development, from the mass production of Huaxing Optoelectronics LCD panel projects to the completion of a new round of technological transformation and expansion, to the in-depth layout of chip design and middleware development, and successive breakthroughs in the upstream industries of the color TV industry. Chain, continuously improving industrial capabilities, technological capabilities and global operating capabilities, has laid a leading position in the global flat panel display industry.
Competition return to the origin <br> television industry since the "smart TV" the term appears, the color TV industry became very impetuous. Almost all color TV manufacturers have focused on the intelligent function competition in recent years, but they have neglected the core competitiveness factor of image quality improvement.
Reporters visited the appliance store and found that in the current color TV market, smart, 4K, large size is the biggest bright spot, and under the guidance of several concepts, domestic brands in the TCL, Hisense, Changhong new products are popular with consumers, In the foreign investment sector, Korean Samsung and LG performed outstandingly.
Experts believe that consumers buy television first to see and then play. This year's color TV market is characterized by high-definition, large-screen, and wide color gamut, and the focus of the TV industry competition is returning to the origin—high picture quality.
In addition, while adhering to the basic idea of ​​“hardware is kingâ€, “entertainment wins†is also the winning way for domestic color TV companies. Like members of TV+ home entertainment TV, TV+QD surface TV H8800S-CUD is no less content and entertainment, including top cinema entertainment resources such as premiere cinema, massive video resources, large-scale games, and parent-child games. It will integrate Tencent's powerful resources such as Tencent video and Tencent games, as well as the strong presence of The K of Apollo Group in South Korea. It will bring the most authentic Korean dramas and variety shows to China for the first time, demonstrating the concept of “entertainment winsâ€.
Global color TV industry competition will break
South Korean TV giants such as Samsung and LG have followed the pace of TCL, and have successively released quantum dot TVs this year. People in the industry are very optimistic about the market prospects of Quantum TV. DisplaySearch expects that the sales volume of global quantum dot TVs this year is expected to reach 1.3 million units; by 2016, it will increase to 5 million units; by 2017, it will increase dramatically to 12 million units. 2018 The global quantum dot TV sales are expected to exceed 18 million units.
China's TCL, Hisense, Skyworth, Konka, Changhong, Japan's Sharp, Sony, and South Korea's Samsung, LG and other brands accounted for the vast majority of the global color TV market share. In the future, driven by the rapid growth of sales of TCL quantum dot curved TV, the global TV industry competition situation will be broken, the industry center of gravity or will be greatly tilted to China.
The 2014 color TV data released by China Yikang also confirmed this point. In terms of market, the domestic brands boast 70% of the retail sales and retail sales of 72.68% and 61.69, respectively, far exceeding the foreign brands.
Liang Zhenpeng believes that since the beginning of this year, the global economic growth has been slow, China's economic growth has further declined, and the demand for color TV sets has become flat. It has changed from an incremental market to an inventory market, that is, from "big market growth" to "aggressive growth." Color TV companies can only achieve the growth of their sales performance by grabbing market share of other brands. This requires TV companies to have a killer in technology research and development and product innovation to be able to attack cities, and TCL has already surpassed Japan and South Korea in quantum dot display technology. The company has become a winner in the global color TV market and has set off a new round of reshuffle in the global flat panel display industry.
Quantum dots break the LCD picture quality
The ordinary LCD TVs have inherent technical defects, which make them vulnerable to the potential of OLED (Organic Light Emitting Diode) televisions with large viewing angles and wide color gamut. However, the bottleneck of OLED TV's easy-burning screen, short life span, low yield, and high price has not been fundamentally broken in recent years, making it impossible to enter the popular period.
On December 15 last year, TCL formally launched the TV+ flagship new product, the first Quantum-dot TV H9700. Quantum-dot display technology was adopted to fully exceed OLED in various dimensions such as color gamut coverage, color control accuracy, and red, green and blue color purity. TCL succeeded in achieving subversive innovation in the LCD TV industry, shattering the picture quality of LCD TVs in one fell swoop, and also changed the development direction of global flat panel display technology. Last week, TCL launched the TV + quantum dot curved surface television H8800S-CUD, which means that TCL truly integrates quantum dot optical tube technology with quantum dot enhancement film technology. It has successfully achieved its application and once again stood at the commanding height of global display technology. .
Liang Zhenpeng, an observer of the home appliance industry, said that domestic color TVs rely on independent research and development, from the mass production of Huaxing Optoelectronics LCD panel projects to the completion of a new round of technological transformation and expansion, to the in-depth layout of chip design and middleware development, and successive breakthroughs in the upstream industries of the color TV industry. Chain, continuously improving industrial capabilities, technological capabilities and global operating capabilities, has laid a leading position in the global flat panel display industry.
Competition return to the origin <br> television industry since the "smart TV" the term appears, the color TV industry became very impetuous. Almost all color TV manufacturers have focused on the intelligent function competition in recent years, but they have neglected the core competitiveness factor of image quality improvement.
Reporters visited the appliance store and found that in the current color TV market, smart, 4K, large size is the biggest bright spot, and under the guidance of several concepts, domestic brands in the TCL, Hisense, Changhong new products are popular with consumers, In the foreign investment sector, Korean Samsung and LG performed outstandingly.
Experts believe that consumers buy television first to see and then play. This year's color TV market is characterized by high-definition, large-screen, and wide color gamut, and the focus of the TV industry competition is returning to the origin—high picture quality.
In addition, while adhering to the basic idea of ​​“hardware is kingâ€, “entertainment wins†is also the winning way for domestic color TV companies. Like members of TV+ home entertainment TV, TV+QD surface TV H8800S-CUD is no less content and entertainment, including top cinema entertainment resources such as premiere cinema, massive video resources, large-scale games, and parent-child games. It will integrate Tencent's powerful resources such as Tencent video and Tencent games, as well as the strong presence of The K of Apollo Group in South Korea. It will bring the most authentic Korean dramas and variety shows to China for the first time, demonstrating the concept of “entertainment winsâ€.
Global color TV industry competition will break
South Korean TV giants such as Samsung and LG have followed the pace of TCL, and have successively released quantum dot TVs this year. People in the industry are very optimistic about the market prospects of Quantum TV. DisplaySearch expects that the sales volume of global quantum dot TVs this year is expected to reach 1.3 million units; by 2016, it will increase to 5 million units; by 2017, it will increase dramatically to 12 million units. 2018 The global quantum dot TV sales are expected to exceed 18 million units.
China's TCL, Hisense, Skyworth, Konka, Changhong, Japan's Sharp, Sony, and South Korea's Samsung, LG and other brands accounted for the vast majority of the global color TV market share. In the future, driven by the rapid growth of sales of TCL quantum dot curved TV, the global TV industry competition situation will be broken, the industry center of gravity or will be greatly tilted to China.
The 2014 color TV data released by China Yikang also confirmed this point. In terms of market, the domestic brands boast 70% of the retail sales and retail sales of 72.68% and 61.69, respectively, far exceeding the foreign brands.
Liang Zhenpeng believes that since the beginning of this year, the global economic growth has been slow, China's economic growth has further declined, and the demand for color TV sets has become flat. It has changed from an incremental market to an inventory market, that is, from "big market growth" to "aggressive growth." Color TV companies can only achieve the growth of their sales performance by grabbing market share of other brands. This requires TV companies to have a killer in technology research and development and product innovation to be able to attack cities, and TCL has already surpassed Japan and South Korea in quantum dot display technology. The company has become a winner in the global color TV market and has set off a new round of reshuffle in the global flat panel display industry.
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