Russia officially implemented the "Russian Federation Law on Energy Conservation and Energy Efficiency Improvement." The new law stipulates that all domestically and imported household appliances should be marked with energy efficiency ratings on their technical documents and goods. The new bill covers 12 types of energy-consuming products such as home appliances and lamps, and it is stipulated that the incandescent lamps will be completely eliminated by 2014. The new "Energy Efficiency Law" provides a rare opportunity for China's energy-saving electrical appliances to export to Russia. To this end, the inspection and quarantine department recommends that the relevant export enterprises do three steps:
Give full play to cost advantages and actively expand exports. The Russian lighting market is still dominated by incandescent lamps, and the production of energy-saving lamps is small and the price is high. According to statistics, at present, Russia has an annual output of 700 million to 800 million incandescent lamps, and the unit price is about 0.4 US dollars; the annual output of energy-saving lamps is only 5 million, and the unit price is as high as 5 to 10 US dollars. The average unit price of China's export energy-saving lamps is about 1.2 US dollars, and the price advantage is very obvious. Relevant enterprises in China should seize the opportunity of regulatory adjustment and actively explore the Russian market by taking advantage of product prices.
Establish brand awareness and start your own brand. At present, China's export of energy-saving lamps to Russia is mostly OEM or OEM, lacking independent brands, and still at a low level of competition by cost advantage. With the rise in raw material prices, labor costs and the RMB exchange rate, the profit margin of enterprises will continue to be compressed and they will face the risk of foreign anti-dumping litigation at any time. Therefore, it is recommended that export enterprises accelerate the construction of their own brands, master the core technology of energy-saving lamps, optimize product performance, increase pricing autonomy, and take the road of sustainable development of “winning by quality†and “brand occupationâ€.
Increase research and development efforts, and actively develop new energy-saving and environmentally friendly products such as LED lights. Rare earths are key materials for fluorescent and LED lamps. As the price of rare earths rises, it will inevitably lead to an increase in the cost of fluorescent lamps and LED lamps. Compared with fluorescent lamps, LED lamps have the advantages of small volume, no pollution, no radiation, high energy efficiency and long life, and the phosphors used are only one-tenth of fluorescent lamps, which is conducive to saving resources and protecting the environment. Therefore, it is recommended that enterprises increase research and development efforts, continuously improve the energy efficiency of LED lamps, reduce product costs, form large-scale production as soon as possible, and strive to take the lead in the development and production of new energy-saving and environmentally friendly products.
Give full play to cost advantages and actively expand exports. The Russian lighting market is still dominated by incandescent lamps, and the production of energy-saving lamps is small and the price is high. According to statistics, at present, Russia has an annual output of 700 million to 800 million incandescent lamps, and the unit price is about 0.4 US dollars; the annual output of energy-saving lamps is only 5 million, and the unit price is as high as 5 to 10 US dollars. The average unit price of China's export energy-saving lamps is about 1.2 US dollars, and the price advantage is very obvious. Relevant enterprises in China should seize the opportunity of regulatory adjustment and actively explore the Russian market by taking advantage of product prices.
Establish brand awareness and start your own brand. At present, China's export of energy-saving lamps to Russia is mostly OEM or OEM, lacking independent brands, and still at a low level of competition by cost advantage. With the rise in raw material prices, labor costs and the RMB exchange rate, the profit margin of enterprises will continue to be compressed and they will face the risk of foreign anti-dumping litigation at any time. Therefore, it is recommended that export enterprises accelerate the construction of their own brands, master the core technology of energy-saving lamps, optimize product performance, increase pricing autonomy, and take the road of sustainable development of “winning by quality†and “brand occupationâ€.
Increase research and development efforts, and actively develop new energy-saving and environmentally friendly products such as LED lights. Rare earths are key materials for fluorescent and LED lamps. As the price of rare earths rises, it will inevitably lead to an increase in the cost of fluorescent lamps and LED lamps. Compared with fluorescent lamps, LED lamps have the advantages of small volume, no pollution, no radiation, high energy efficiency and long life, and the phosphors used are only one-tenth of fluorescent lamps, which is conducive to saving resources and protecting the environment. Therefore, it is recommended that enterprises increase research and development efforts, continuously improve the energy efficiency of LED lamps, reduce product costs, form large-scale production as soon as possible, and strive to take the lead in the development and production of new energy-saving and environmentally friendly products.
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