For UAVs such as zero-degree intelligence control, instead of working hard on "hype" and "make eyeballs," it's better to put more effort into R&D. If you are obsessed with "big news," the fate of PowerEgg and Airline will hardly repeat itself. Sales strategy Sword strike zero zero intelligence control by "hype" can be on the spot? At the end of recent years, major drone manufacturers have also begun to make final efforts. Here, Dajiang has just released two new products of its own, and drone manufacturers using Qualcomm's mobile phone chips have started their own crowdfunding. . In order to sell more than a few planes at the end of the big festivals, various manufacturers took all the stops. Recently, zero-scale intelligence control has invited the famous "female and goddess" Liu Yan to endorse his Dobby pocket drone. At one time, the headlines of major news media are full of "private selfie", "exposure" and "most beautiful Waiting for a gimmick, they grabbed the occupants' eyes. However, Liu Yan, as a full-fledged actress, obviously has a far cry from the positioning of technology products. Zero-degree intelligence control is the spokesperson for Dobby's selection. It can be said to be very unexpected. Sword walks on the front? Why do you say this? Because unlike the mature industries such as mobile phones, automobiles, and even cameras, the drone industry is not only very small in terms of market size, but it is still in the embryonic stage of technology; the products of various manufacturers are in terms of performance. The gap is very obvious, and the mutual substitutability is very low; the drone product itself is niche in terms of both demand and functionality, and it is far from being able to reach the point of coverage of the mass market, and is only popular among a small number of enthusiasts and professionals. These consumers often value the performance of their products. The so-called “spokespersons,†“sentiments,†and “brand names†have a very weak influence, and they do not even have a brand premium. Therefore, at this stage, major drone manufacturers advertise their own functions, performance or cost-effectiveness, because for consumers, these are the most fundamental, most important, and most need to be highlighted. product value. Of course, quite a few drone companies, like zero-degree airspace, have devoted their efforts to "catch the eyeballs." In the past, as the company had a background in investors, the importance of “topics†was well known. Crowdfunding began publishing press releases at the beginning of the day and boasted of itself. It was even more inspiring for crowdfunding to break through 100 million publicity. The results were finally dug out by Tiger Sniffing Technology. The 100 million crowdfunding amount was basically a single bill, and the real sales volume was very low. It was a time for the industry to laugh. 
The company that was recently exposed to large-scale layoffs by 1/4 and the introduced executives have all gone is also a favorite company of investment and financing institutions. It not only relied on the "mobile-controlled" drones to win numerous eyeballs, but also various financings. Many capital endorsements have been made. This year, many people rely on the hype of “human drones†Yihang Airlines 184 on the headlines of major websites. But as long as it is a bubble, there is a big blow and a blown day. Billion Airlines makes a top-notch newscast and makes products but does not enter the market. GhostDrone products cannot be sold, and investment is not available. Nowadays, the funding gap depends on the slashing of people to maintain. . It can be seen that drones are still a technology-oriented industry. All good and bad, successes and failures must be implemented in the end product. Obviously, zero-intellectual Dobby has chosen the “cross-border†endorsement. The speculation is obviously greater than the actual value. What makes zero-degree intelligence control “have to do this†to attract eyeballs? The last piece of life-saving straw "Beauty" was a lively show, but behind the illusion of being bustling, zero-scale intelligence control is facing a huge crisis. Due to the continuous decline in the zero product competitiveness in recent years, zero-scale intelligence control has to be transformed at the end of 2015. First, zero-degree production of its own mature flight control products has been suspended, which led directly to zero intelligence control throughout 2016. There are only two flight controls on sale. The remaining two flight controllers also stopped sales in May 2016. While the old product was discontinued, all new products such as the “Little P†aerial drone, the “V5†handheld gimbal, the “Guardian†agricultural plant protection machine, and the ZEROTIME-ZT3024 high-definition image transmission were all developed in 2016. Abortion, and the ROLLCAP pocket camera with Qualcomm, have also been delayed since its release. Abandoning new product R&D, nowadays zero intelligence, only Dobby products are sold. The zero-scale intelligence control of single products is as dangerous as a single-plank bridge, because not only Davic’s Mavic but also the Tencent Cloud Ying, Feng Breeze, Zero Unlimited HoverCamera, and Gabe are in front of Dobby. Smart "suitable drones", smart "Alpha CAM", and even "J.me" drones using MediaTek chips. The fate of the entire company is based on the sales of a product. Moreover, in the face of many opponents, zero-scale intelligence control is obviously very difficult to sit tight on Mount Tai. From this point of view, it is no wonder that people will come up with eye-catching advertising programs such as "hometown goddess" and "private self-portrait." Yes, it is the case that the horse has recently released IDC's market share of domestic drone shipments in the third quarter of 2016. The shipment volume of DJI is 52%, which has dropped for the first time in four quarters. Zero-scale intelligence has risen dramatically and its share of shipments has risen to 24.3%. Zero-based intelligence controlled by Dobby alone had a 24.3% share within three months. Although it was only a shipment, not a sales volume, the authenticity was still doubtful, but it could not help triggering people's curiosity: Dobby's pocket What is the true performance of drones? If you ask this question six months ago, I will tell you: Despite shooting and endurance weaknesses, Dobby will undoubtedly make breakthroughs in innovation. But at the end of 2016 six months later, the author can only say: Dobby has already been surpassed by other products. Because half a year ago, there was hardly a similarly priced, similarly similar opponent in front of zero Dobby. At the end of the year, similar products to Dobby have already been overhauled: not only Davic’s Mavic, but also Tencent’s Ying Ying, Feng Breeze, Zero Infinity HoverCamera, and Gabe Intelligent’s “accompanied dronesâ€. Smart Alpha CAM and even the J.me drone with MediaTek chips. The most terrible opponent of zero-scale intelligence control is not Dajiang's "Mavic Pro" with superior features and prices. It is also a vendor of the same Qualcomm project: the same solution brings similar performance, and Dobby has committed The following mistakes were made by the latecomers to varying degrees. For example, the "accompanied drone" that lasted for 20 minutes, firmly stuck Dobby at the foot of the cruising for nine minutes, and had the same beauty and fog. The "Alpha Cam" of the night scene function is more versatile than the Dobby. These products do not like Dobby, please "beauty" endorsement, but these products not only crushed Dobby in performance, and even some are much cheaper in price. Zero-degree intelligence spending to pay for "hometown goddess" endorsement is nothing more than to avoid a direct comparison of performance. By using "beauty" to attract popularity and reputation, it can also be used as a last resort for Dobby's "old" drones. Wave sales. There is no doubt that with Dobby's generation of experience, Dobby's second-generation products will certainly be even better. However, for UAVs such as zero-degree intelligence control, it is better to devote more effort to R&D than to work on "hype" and "make eyeballs." If you are obsessed with "big news," the fate of PowerEgg and Airline will hardly repeat itself.