July 17, 2018, Beijing-Sonos, a home smart audio system brand, held a press conference today to announce that its latest smart bar speaker, Sonos Beam, was officially launched in China. As a smart bar speaker designed for the living room, it is not only suitable for TV, but also can play music, so as to bring shocking and delicate sound experience to family life. At the same time, Sonos also announced a strategic cooperation plan with a number of leading Chinese voice assistants, aiming to provide Chinese users with more choices to enjoy the ultimate listening experience by continuing to promote localized services and expand the scope of voice assistant support.
Sonos Beam: a smart bar speaker designed for the living room
As the core space for home interaction, the living room is the most frequently used place for everyone in their daily family life. It integrates the functions of meeting guests, entertainment and leisure, and even family gatherings, work and study, and family dining. Therefore, how to maximize the use of the living room space so that it can carry more functions in a limited space is becoming a problem that everyone must face. The brand-new Sonos Beam has the characteristics of exquisiteness, compactness, low-key simplicity, and superior sound quality. Its compact and widely applicable design is the preferred audio product for small to medium-sized families. In addition, as part of the Sonos home audio system, Beam is a product that integrates many advanced functions:
• Content platform: It can play content from more than 80 streaming audio services around the world, including 15 domestic music services including QQ Music, NetEase Cloud Music, Xiami Music, etc.
• Voice control: In addition to the Sonos App and touch control, Beam currently supports Amazon Alexa voice services in some regions, and will be able to access multiple voice services including Google Assistant in the future. Among them, domestic users can control Sonos' multi-room audio system through the Rokid Mini voice assistant. At the same time, Sonos Beam can now be controlled through Ariplay2.
• Home audio and video: Beam is completed by a team of world-class acoustic engineers and top audio experts from the film and music industries. Really reproduce the artist's work and bring an extraordinary sound experience.
A smart bar speaker designed for the living room-Sonos Beam
The Beam smart bar speaker is only 65 cm in length, but the sound field it creates is extremely wide. Its four customized full-range speaker units and three track-type passive resonant panels bring deep, deep bass and excellent midrange performance, while a set of front speaker units ensure clear and sweet dialogue. At the same time, in order to achieve excellent intelligent voice control functions, Beam uses five far-field microphone arrays to achieve advanced noise reduction and multi-channel echo cancellation for voice interaction. In addition, using the HDMI cable, you can connect the Beam to the HDMI-ARC port of the TV to enjoy the audition feast. Users can add two Sonos One and Beam together to form a surround sound, or add a SUB to enhance the bass effect.
Gong Jiabin, Head of Marketing and Branding of Sonos Greater China, said: "With openness as the core and design and sound quality as the pursuit, our newly created Sonos Beam is the world’s best quality and most versatile smart bar speaker. It is simple and easy to control. , The sound effect is excellent, and it is an audio device that meets the needs of today's families. I believe it will give Chinese consumers a family life experience beyond imagination."
Gong Jiabin, Head of Marketing and Brand, Sonos Greater China
From now on, domestic users can purchase Sonos Beam through channels such as JD.com and Taobao. It is available in black and white colors at a price of 3980 yuan.
Sonos Global Product CommunicaTIon Lead Ross Barbour
Pursue a better listening experience and improve China's "sound platform"
Openness is a principle that Sonos has always adhered to, and has built an extensible platform on this basis. Sonos has a history of 13 years since it launched its products, and 93% of its products are still being used by users, thanks to its openness and cultural awareness. After realizing the integration of multiple streaming music services, Sonos found that behind the maturity of voice technology is actually connected to the culture we care about. In 2017, Sonos proposed to build a "sound networking" experience, and open the Sonos platform to every voice assistant, every streaming music service, and any device and company that wants to connect to the Sonos smart home sound platform, so that everyone can enjoy Sonos. Of users create the ultimate listening experience.
Zhang Weiming, Head of Strategic Cooperation and Offline Sales, Sonos Greater China
For a long time, working hand in hand with partners is the best way to realize audio networking. In 2018, Sonos realized the introduction of AirPlay 2 into the platform, and now users can directly play audio from iOS devices on Sonos speakers. Speakers that support the latest update of AirPlay2 include the new Sonos Beam, Sonos One, Playbase, and the second-generation Play:5. In addition, through any speaker that supports AirPlay2, AirPlay content can be streamed to other Sonos speakers in the system. Thanks to the addition of the Siri function, users who use Apple AirPlay 2 on Sonos can get a brand new voice experience.
Facing the rapidly developing Chinese market of smart speakers and voice assistants, Sonos also adheres to an open attitude and joins hands with Chinese partners to bring the latest voice and music products to the platform. In March 2018, Sonos reached a strategic cooperation with Rokid, a Chinese artificial intelligence technology company. Users can voice control the Sonos multi-room music system by using the Rokid Mini voice assistant.
Zhang Weiming, Head of Strategic Cooperation and Offline Sales of Sonos Greater China, said: "The cooperation with Rokid is the first open innovation after Sonos announced its support for multiple voice control systems. This project cooperation is also supported by Tencent Cloud Micro Rokid has effectively integrated the voice control of music and the output capabilities of Tencent Cloud Xiaowei, and together they have brought more choices and better experiences to Chinese users."
Rokid founder and CEO Misa
At this press conference, Sonos also announced the cooperation plan with Jingdong Dingdong and iFLYTEK Mofei, as well as cooperation intentions with Tencent Dingdong and Baidu DuerOS. In the future, more Chinese voice control methods will be connected to the Sonos platform, bringing more intelligent and immersive sound experience to Chinese users.
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