On January 9th, Beijing time, Sony launched a new 4K HDR TV at the International Consumer Electronics Show (CES), which includes: "Audio-visual" audiovisual experience and " The OLED TV A8F series designed by Minimalist Aesthetics, and the LCD TV X9000F series that incorporates Sony's innovative patents. Through innovation and breakthrough in quality, design, and interactive experience, the A8F and X9000F will become new choices for consumers to enjoy superior 4K HDR quality performance, and further lead the development trend of the TV industry. The simultaneous expansion of OLED and LCD products shows that Sony's “early heart†in product development—regardless of any display technology, it is based on the principle that consumers provide a better audio-visual experience.
Sony President and CEO Hirai Hirai Releases OLED TV A8F Series
OLED's natural advantages such as self-luminescence, wide viewing angle, high color gamut, and fast response speed are considered by the industry as "next generation display technology." For years, Sony has been committed to the research and development of OLED display technology. In 2017, Sony 4K HDR OLED TV A1 series was born. It shocked the industry with its stunning visual experience and innovative AcousticSurface screen sound field technology. It was widely praised by consumers after its launch, and it also promoted the pole of China's OLED TV market. Great development. In 2018, in order to meet the diversified needs of consumers, Sony further expanded its OLED product matrix and introduced the new OLED TV A8F series - featuring Sony's exclusive 4K HDR image processing chip X1 advanced version and screen sound field technology, for users to bring To enjoy both visual and auditory.
Sony 4K HDR OLED TV A8F series has (65†and 55â€) 2 sizes
The X1 Advanced Image Processing IC can present more realistic 4K HDR image quality by integrating object-based HDR image reshaping technology, 4K HDR 14bit smooth gradation technology, and dual-image database. The self-advantage of the self-illuminating pixel OLED display allows the A8F series to bring beyond the past deep black, vivid color and wide viewing angle to enrich the user's visual experience. Accompanied by the screen sound field technology that directly sounds through the screen, it achieves a wider range of synchronization of sound and picture, and achieves the “combination of sound and picture†that is difficult to match with traditional television, thus creating an immersive living entertainment experience for users.
In terms of appearance, the A8F inherited Sony's "Slice of Living minimalist life" design concept, using a minimalist design with a new design, minimizing the footprint, further enriching consumer placement options, and launching 65-inch and 55-inch. Two mainstream sizes are available for consumer selection.
In the active layout of the OLED TV market, Sony is also relying on more than half a century of deep image quality technology accumulation and R&D advantages, constantly tapping the potential of LCD technology.
Sony President and CEO Hirai Hirai Releases LCD TV X9000F Series
The new X9000F series LCD TV application Sony's original dynamic direct backlight system, combined with X1 advanced image processing chip and elite optical control PRO enhanced technology, independent control and optimization for each backlight area, which significantly enhanced HDR and non-HDR The effect of light and shadow on the content is far beyond the performance of traditional LED-backlit TVs. Not only that, X9000F series also uses Sony's latest development of "X-Motion Clarity TM" Octavia dynamic optimization technology, can accurately control the dynamic images in movies, games, sports events and other content, effectively eliminate the previous large-size LCD TVs tend to appear The problem of blurred screens and other issues, and ensuring high-speed motion without blurring the brightness of the picture, are clearer and smoother. At the same time, X9000F supports Dolby AtmosTM compatible Sony Home Audio System HT-X9000F in terms of sound effects. The combination of the two can enable users to enjoy immersive sound while enjoying the outstanding picture quality, and bring true home theater enjoyment. . The X9000F series TVs released this time have screen sizes ranging from 85 inches, 75 inches, 65 inches, 55 inches to 49 inches and 5 sizes, which can meet the entertainment needs of different families.
Sony 4K HDR TV X9000F series has (85â€, 75â€, 65â€, 55†and 49â€) multiple sizes
The new A8F and X9000F series will support HDR10, HLG, and Dolby Vision's three mainstream HDR format standards. In combination with Sony's unique image quality optimization technology, users can enjoy HDR high-quality images with higher brightness, sharper contrast, and vivid colors through Internet video service providers and HDMI.
In addition, Sony also released more 4K HDR product lines, all of which are equipped with Sony's 4K HDR image processing chip X1 (X85F series only), 4K sharp image processing engine Pro and other Sony patented technologies, bringing the industry leading users. Audio and video experience. All new products are expected to be officially launched in 2018.
It is worth noting that at this year's CES, Sony also exhibited a prototype of the new generation of the X1 flagship image processing chip, and an 8K display equipped with an X1 flagship chip. The real-time image processing capability of the former is 2 times that of the current X1 Advanced Edition, which can upgrade the image quality of the current TV product to a new height; the latter's peak brightness can reach the highest value of 10,000 nits in the HDR mode, which almost covers human vision The brightness range fully demonstrates Sony's innovative strength and advance layout of future display technologies.
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