BenQ-Siemens, Motorola and Sagem have basically withdrawn from the global entry-level mobile phone market. Currently, this market has been occupied by Nokia, Samsung, and three Chinese companies. Xiao Feng, vice president of TCL Communications, told reporters on October 20.
The average unit price of so-called entry-level mobile phones is 30-40 US dollars. Before Vodafone, France Telecom and other operators purchased a large number of these mobile phones worldwide, there have been a number of mobile phone giants compete for this market. However, with the transformation of Motorola's high-end smart phones and Sagem's private placement, BenQ Siemens gradually faded out of the mobile phone industry. This market has gradually been acquired by Chinese companies. ZTE, Huawei, and TCL Communications are currently holding this market.
According to the latest data released by TCL Communication, the sales volume of TCL mobile phones reached 23.73 million units in the first three quarters of 2010, an increase of 1.55 times year-on-year (9.29 million units in the same period of last year). According to the latest data from the survey company iSuppli, its global sales rankings have surpassed Apple, Motorola and Huawei in the third quarter, ranking seventh in the Russian and Latin American markets.
The financial crisis caused TCL Communication to drop sales in the fourth quarter of 2008 and suffered a loss, which led to the departure of former CEO Liu Fei. Afterwards, it experienced the “3G+4C†strategy of the original Dopod’s general manager Yang Xingping until the January return. After Guo Aiping, the former president responsible for overseas operations, succeeded Yang Xingping as the CEO, TCL Communications re-entered the fast-growing channel.
Xiao Feng told reporters that in August this year, TCL sales exceeded 3 million units in a single month, in September it rose to 3.59 million units, according to this rate, the end of year shipments will exceed 35 million units.
However, due to market competition, the unit price of entry-level mobile phones has dropped from about 40 US dollars to about 30 US dollars, and the profit margin of this market is very small. TCL has shipped more than 10 million overseas shipments in the past few years, but it has only a few million yuan in profits.
In order to change this situation, TCL Communication decided to enter high-end mobile phones. TCL Communication will make a breakthrough in its product strategy for 2011 based on Android-based smartphones and 3G phones based on WCDMA and TD. It is reported that relying on the Alcatel brand, TCL Communication has established cooperative relationships with almost all the telecommunication operators such as Vodafone, France Telecom, ORANGE and so on. After completing the upgrade from entry-phone to mid-range mobile phone, the next step is to cooperate with such strategy. Partners provide high-end smart phones.
"If TCL Communication is to become a member of the global mainstream mobile phone camp, relying solely on shipments in the low-end handset market cannot be achieved. Apple's shipments are not as good as ours, but its sales and profits are 10 times that of ours. "Xiao Feng said," TCL Communication must make breakthroughs in smart and 3G mobile phones, especially in our strong Latin American and European markets."
However, the industry is not optimistic about the TCL communications into the smart phone field, there are mobile phone manufacturers who said, "TCL in the smart phone field of R & D and technology accumulation are not enough, blindly into the high-end mobile phone market, its investment is very large, will face great risk."
Although it has made great breakthroughs overseas, the increase in sales of TCL Communications, which has been difficult to return to the domestic market, has always been difficult to achieve significant improvement. According to TCL Communication's forecast, although its domestic market shipments are expected to exceed 3 million units this year, the overseas profit supplementing the domestic market remains difficult to change, and the proportion of the domestic market to its total shipments continues to decline.
In order to change the passive situation in the domestic market, TCL Communications has formed an e-commerce center in the first quarter of this year and is ranked as the top five business centers in Latin America, Europe, Asia Pacific, and China. In the first three quarters, it passed Taobao, Dangdang, Excel, Jingdong, etc. The sales volume of the e-Mall is about 90,000 units. Although it has just started, Xiao Feng, who is in charge of this business, hopes that the sales ratio of this channel will increase to more than 30%, and it also cooperates with major shopping websites in overseas markets. To increase the share.
The average unit price of so-called entry-level mobile phones is 30-40 US dollars. Before Vodafone, France Telecom and other operators purchased a large number of these mobile phones worldwide, there have been a number of mobile phone giants compete for this market. However, with the transformation of Motorola's high-end smart phones and Sagem's private placement, BenQ Siemens gradually faded out of the mobile phone industry. This market has gradually been acquired by Chinese companies. ZTE, Huawei, and TCL Communications are currently holding this market.
According to the latest data released by TCL Communication, the sales volume of TCL mobile phones reached 23.73 million units in the first three quarters of 2010, an increase of 1.55 times year-on-year (9.29 million units in the same period of last year). According to the latest data from the survey company iSuppli, its global sales rankings have surpassed Apple, Motorola and Huawei in the third quarter, ranking seventh in the Russian and Latin American markets.
The financial crisis caused TCL Communication to drop sales in the fourth quarter of 2008 and suffered a loss, which led to the departure of former CEO Liu Fei. Afterwards, it experienced the “3G+4C†strategy of the original Dopod’s general manager Yang Xingping until the January return. After Guo Aiping, the former president responsible for overseas operations, succeeded Yang Xingping as the CEO, TCL Communications re-entered the fast-growing channel.
Xiao Feng told reporters that in August this year, TCL sales exceeded 3 million units in a single month, in September it rose to 3.59 million units, according to this rate, the end of year shipments will exceed 35 million units.
However, due to market competition, the unit price of entry-level mobile phones has dropped from about 40 US dollars to about 30 US dollars, and the profit margin of this market is very small. TCL has shipped more than 10 million overseas shipments in the past few years, but it has only a few million yuan in profits.
In order to change this situation, TCL Communication decided to enter high-end mobile phones. TCL Communication will make a breakthrough in its product strategy for 2011 based on Android-based smartphones and 3G phones based on WCDMA and TD. It is reported that relying on the Alcatel brand, TCL Communication has established cooperative relationships with almost all the telecommunication operators such as Vodafone, France Telecom, ORANGE and so on. After completing the upgrade from entry-phone to mid-range mobile phone, the next step is to cooperate with such strategy. Partners provide high-end smart phones.
"If TCL Communication is to become a member of the global mainstream mobile phone camp, relying solely on shipments in the low-end handset market cannot be achieved. Apple's shipments are not as good as ours, but its sales and profits are 10 times that of ours. "Xiao Feng said," TCL Communication must make breakthroughs in smart and 3G mobile phones, especially in our strong Latin American and European markets."
However, the industry is not optimistic about the TCL communications into the smart phone field, there are mobile phone manufacturers who said, "TCL in the smart phone field of R & D and technology accumulation are not enough, blindly into the high-end mobile phone market, its investment is very large, will face great risk."
Although it has made great breakthroughs overseas, the increase in sales of TCL Communications, which has been difficult to return to the domestic market, has always been difficult to achieve significant improvement. According to TCL Communication's forecast, although its domestic market shipments are expected to exceed 3 million units this year, the overseas profit supplementing the domestic market remains difficult to change, and the proportion of the domestic market to its total shipments continues to decline.
In order to change the passive situation in the domestic market, TCL Communications has formed an e-commerce center in the first quarter of this year and is ranked as the top five business centers in Latin America, Europe, Asia Pacific, and China. In the first three quarters, it passed Taobao, Dangdang, Excel, Jingdong, etc. The sales volume of the e-Mall is about 90,000 units. Although it has just started, Xiao Feng, who is in charge of this business, hopes that the sales ratio of this channel will increase to more than 30%, and it also cooperates with major shopping websites in overseas markets. To increase the share.
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