At this stage, the home appliance industry is in a transitional period. In the search for a new business model, the health brand has become an outlet for home appliance companies to flock, and home appliances have naturally become a member of the health industry. In the home appliance industry, health has always been accompanied. For example, in the color TV market, health means protection against blue light, eye protection, and health of content resources; in the refrigerator industry, it includes the fresh nutrition that people consume in their daily meals; in the washing machine The market plays the role of cleaning clothes, sterilizing and removing mites to protect human skin health; in the air-conditioning industry and air purification industry, efforts are made to improve the temperature and quality of the air that people rely on for survival, so as to achieve the most comfortable temperature and optimum temperature for the human body. air quality. With the emergence of health appliances, the health industry has also begun to be mentioned, and the plaque in this industry is the water purification industry affiliated to water appliances. Sunlight, air, water, the water purification market is faced with one-third play possible.
The emergence of the water purification market means the change of the Chinese people's way of life, the improvement of the quality of life, and the embodiment of human civilization. The harm of drinking water pollution is very serious. According to the report of the Natural Resources Defense Council (NRDC), when the pollutants include lead, copper, arsenic or pollution sources that cause cancer, it will damage human health and cause liver, Kidney damage, cancer and infertility. Unfiltered water is often full of scale, alkali, acid water polluted by acid rain, animal secretions, PM2.5, Escherichia coli and other bacteria and viruses.
In the past, the ancients thought of the source when they drank water, but now, the meaning of drinking water to think of the source is very deep.
The ancients also had a water purification method
Water purification projects have existed in China for thousands of years. Although drinking a handful of water from a stream with both hands is a common plot in ancient costume dramas, and it is also what people yearn for, but in ancient times, hygienic and safe drinking water was not completely natural. With the development of population, the safety of drinking water in ancient China also benefited from the guarantee of public drinking water projects. During the Spring and Autumn Period, the wells were easy to water, so it was also poisonous. The well was the most important drinking water facility for the ancients. The way to purify water mainly revolves around the well, from removing excess silt in the well, to affixing pottery to the wall of the well, and then to the well-known well cover.
Today, in most households in China, boiling water is still the most cost-effective water purification method that has been inherited from ancient times to the present. In addition to the boiling method, because the ancients liked tea, they were very particular about the purification of the water source. Ming Xu Cishu's "Cha Shu and Selecting Water" records: In the past, when crossing the Yellow River, you began to worry about its turbidity. Of. Fang Yizhi, a scholar at the end of the Ming Dynasty, recorded in "Little Knowledge of Physics": ordinary water, alum, red beans, almonds, realgar, and gypsum can be used. Among them, alum refers to alum.
Under the condition of limited technical conditions, the ancients accumulated water purification wisdom one by one, and making tea also removed too many minerals in natural water. However, in the face of advanced technology but water pollution, Xu Cishu wrote. The wisdom of the boatmen has long since expired.
The development of clean water relies on the loss of the beauty of natureThe rapid economic development stands on the shoulders of the natural environment. The serious water pollution has made many villages that basically depended on well water and mountain springs for drinking water to become the most seriously polluted places. Water panic, what is the upstream of the water? And these areas are often the least equipped to install water purifiers. In prosperous cities, drinking water is also at risk. In the cities where groundwater is the main source of groundwater in China, almost all groundwater is polluted to varying degrees, especially in many northern cities due to serious overexploitation, the hardness, nitrate, and chloride content of groundwater are rising year by year. , so as to exceed the standard. 80% of the country's waters and 45% of groundwater are polluted, and more than 90% of urban water sources are seriously polluted.
In many rural areas, bleaching powder is sprinkled into wells and reservoirs to purify water, but many reservoirs are visited by tourists in the summer. With the improvement of people's quality of life, in the process of municipal water supply treatment, the water plant uses chlorine preparations for disinfection, and when you turn on the tap, you will find that the water is in the form of white powder. It is understood that residual chlorine in tap water reacts with organic substances to generate carcinogens, and the carcinogenicity after boiling will increase four times, while pollutants and heavy metals will not disappear because of boiling.
It is worth mentioning that with the implementation of the new national standard for drinking water, the chaos of previous water species has also played a restraining role, and the drinking water on the market is still the most favorable market. Before this, mineral water was packaged into vitamin water, distilled water, mineral water, ionized water, alkaline water, energy water, beauty freckle water and other concept waters. In today's era of intelligence, netizens can't help but ask: Will there be a kind of smart water, artificial intelligence water? It takes a lot of thought on packaging, the cost loss is large, and the resource waste is serious.
During the visit to the home power grid, it was found that many townships have been knocked on the door by salesmen to recommend water purifiers, or the entire community organized to recommend water purifiers, but very few were actually installed. Understanding is still in the initialized state. Water purifiers will undoubtedly become an essential electrical appliance in people's daily lives in the future. Whether it is municipal-led or personally purchased, the future of direct drinking water is not far away, but at present it is quite far away. Life and drinking water are inseparable, and people's drinking habits are also changing. The water quality that consumers can solve and interfere with is only the last meter in the home.
The prosperity of the water purifier market is superficialAt present, the domestic water purification industry is still in the period of enlightenment and market cultivation, and the market capacity is constantly expanding, and the ownership rate of Chinese consumers for purified drinking water products is low. In many places in China, we don’t know much about water purifiers. They are still relatively luxurious electrical appliances. They can be sold at a price of 100 yuan or tens of thousands of dollars. Water purifiers, no matter how expensive or not.
According to offline monitoring data, the share of high-end water purifiers (≥ 4,000 yuan) in the price segment is increasing year by year. In the first 26 weeks of this year, the high-end share has exceeded 50%. At the same time, the average price of the water purification industry is also increasing, approaching 4,000 yuan, a year-on-year increase of 13.4%. %, the average price of foreign brands was 4,690 yuan, a year-on-year increase of 10.4%, and the average price of domestic brands was 3,482 yuan, a year-on-year increase of 14.7%. At present, the water purifier market is mainly divided into reverse osmosis technology, ultrafiltration, activated carbon, nanofiltration, etc. in terms of technology, and the data shows that reverse osmosis technology products account for nearly 90%, and the latter three account for less than 5%. Through the advocacy of green manufacturing and the introduction of supervision, water purifiers will also meet layer by layer filtration and screening.
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