The color TV industry that has experienced the invasion of Internet companies has recently begun to show a trend turning point. The performance report of the traditional TV companies for six months showed that the domestic mainstream color TV companies represented by Hisense exceeded their expectations in the first half of the year.
The industry storm brought by internet companies has revolutionized the thinking mode of the old color TV manufacturers. The traditional vendors whose hardware has occupied the market have gradually exerted their power in television software, ecological construction, and content levels, and they have gained the initiative. The change of brand strategy has contributed to the increase of color TV manufacturers.
It is worth noting that the performance of Hisense among domestic manufacturers is particularly prominent. Its current semi-annual report shows that in the first half of the year, the company achieved a net profit of 741 million shareholders of listed companies, a year-on-year increase of 18.53%; at the same time, the data released by Yikang, a market authoritative research organization, showed that in the first half of the year, the sales of Hisense TV domestically. Occupancy amounted to 17.85%, achieving the first place in 13 consecutive years and seven months.
This impressive report card benefits from Hisense's high-end big screen strategy. Under the background of price rises and price wars where the panel has no value, the “precipitous power†of Hisense’s advantages began to show: Since June, large-size high-end smart TVs with a 55-inch or higher range have been in the market for six consecutive weeks. The market share exceeds the Korean brand Samsung. The first week of August was even more conspicuous: the large-screen ULED series accounted for 126.5% of Samsung's share.
Pay attention to the big screen market, profit from large-screen products, and successfully occupy the market height. Behind this, not only reflects the strength of Hisense in technology research and development, but also highlights its high-range far-reaching international high-end brand positioning. As a leader in the domestic color TV industry, Hisense began to lay out a high-end product strategy as early as several years ago. In the value war with high-end products of Japanese and Korean companies, it protected the core competitiveness of domestic brands and avoided price Reduced system-wide systemic risk.
The growth of high-end and large-screen color TV products has become a market trend, and the history of Hisense becoming the “new king of the big-screen high-end market†has only just begun.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
The industry storm brought by internet companies has revolutionized the thinking mode of the old color TV manufacturers. The traditional vendors whose hardware has occupied the market have gradually exerted their power in television software, ecological construction, and content levels, and they have gained the initiative. The change of brand strategy has contributed to the increase of color TV manufacturers.
It is worth noting that the performance of Hisense among domestic manufacturers is particularly prominent. Its current semi-annual report shows that in the first half of the year, the company achieved a net profit of 741 million shareholders of listed companies, a year-on-year increase of 18.53%; at the same time, the data released by Yikang, a market authoritative research organization, showed that in the first half of the year, the sales of Hisense TV domestically. Occupancy amounted to 17.85%, achieving the first place in 13 consecutive years and seven months.
This impressive report card benefits from Hisense's high-end big screen strategy. Under the background of price rises and price wars where the panel has no value, the “precipitous power†of Hisense’s advantages began to show: Since June, large-size high-end smart TVs with a 55-inch or higher range have been in the market for six consecutive weeks. The market share exceeds the Korean brand Samsung. The first week of August was even more conspicuous: the large-screen ULED series accounted for 126.5% of Samsung's share.
Pay attention to the big screen market, profit from large-screen products, and successfully occupy the market height. Behind this, not only reflects the strength of Hisense in technology research and development, but also highlights its high-range far-reaching international high-end brand positioning. As a leader in the domestic color TV industry, Hisense began to lay out a high-end product strategy as early as several years ago. In the value war with high-end products of Japanese and Korean companies, it protected the core competitiveness of domestic brands and avoided price Reduced system-wide systemic risk.
The growth of high-end and large-screen color TV products has become a market trend, and the history of Hisense becoming the “new king of the big-screen high-end market†has only just begun.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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