Remember the Spectacles available from Snapchat's parent company, which we reported before? This sunglasses became a daily standard for foreign net reds and other trendsetters after launch, and thanks to a series of creative marketing campaigns by Snapchat's parent company, Glasses earlier occupied a lot of foreign media layout.
After a period of time, Spectacles will appear to be trivial. However, on May 4, a new patent document on the glasses was exposed by foreign media. Spectacles will be adding augmented reality capabilities.
From the patent picture, we can see that there are two small peripherals appear on the glasses lens, it is reported that these two devices can sense and reconstruct the surrounding physical environment, and at the same time achieve the movement tracking, support virtual information and reality. The environment is mutually integrated to achieve an augmented reality experience.
There is also a photograph of a dinosaur appearing on the street in the patent document to describe the specific use of this augmented reality glasses.
You can also see the emoji expression of the full street...
Just before Facebook's F8 conference, Zuckerberg said in his keynote address that AR will be the next generation computing platform. Therefore, Facebook also released Camera Effects, the first open AR developer platform, and welcomes developers from all walks of life to contribute to AR effects.
Zuckerberg also stated that since current AR-related equipment, such as glasses, are still a long way from being truly practical, smart phones have evolved into a relatively mature and mature stage, using the camera of a mobile phone as a user. Providing an AR experience is more realistic.
However, Snapchat has played a lot with the mobile phone camera to achieve AR experience. In recent days, the company is still promoting 3D AR effects. But if you only rely on a social software, Snapchat's parent company, Snap Inc., cannot afford to be comfortable.
Hardware, no doubt, will be one of the focus of Snapchat's parent company's future development. After Snapchat Inc. launched Spectacles, a hardware device, it has always called itself a camera company. However, from the perspective of its revenue structure, advertising in Snapchat is the key, and hardware has not made much contribution.
However, relying on a single advertising revenue is an unhealthy development approach, and in the tight competition of competitors such as Facebook, Snapchat's user growth has started to slow down, and the expansion of the hardware business has become another breakthrough.
In the patent document, Snap Inc. also mentioned that they plan to launch watches, hats and other networking-enabled devices in the future, and they all have augmented reality capabilities.
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