According to the industry, Wu Changjiang's move is related to his two "strategies": one is to strengthen and expand the enterprise stage, and the other is his keen insight and grasp of the LED industry opportunities, which is regarded as the key to recreating a new NVC. .
The industry believes that this time, he and Dehao "flash marriage" although people naturally think of the unruly, but in fact, in fact, with his love for the LED industry, as a new reed Entrepreneurial feelings are more relevant. After all, his goal is to be stronger and bigger, and not the second shareholder of Dehao. Because the two are highly complementary.
"The advantage of NVC lies in the brand and channel, and Dehao has the advantage of upstream technology. The cooperation between the two parties has a strong competitive advantage in the LED industry chain." Wu Changjiang said in an interview with a reporter, "The development of LED and Popularization has made traditional lighting companies face enormous challenges, and no transformation will be eliminated."
NVC Lighting started with commercial lighting and quickly intervened in the field of full lighting. It has established production bases in Guangdong, Chongqing, Zhejiang and Shanghai, and has become the largest lighting company in China. At the same time, these layouts are dominated by traditional lighting. In this regard, Wu Changjiang clearly has a strong sense of crisis, coupled with the Chinese government's 12th Five-Year Plan, the government has more clearly put forward the goal of energy conservation and emission reduction, the LED industry is facing a blowout trend, so in recent years he is in Lei The company has been pushing the internal industry upgrade. NVC has launched a number of products, but the board of directors has always had a major problem in the issue of not being on the production line, so that Wu Changjiang often has the powerlessness of elbow.
The industry commented on the alliance between Wu Changjiang and Dehao Runda, who dared to invest billions of dollars in the production of LED chips. This kind of courage and Wu Changjiang, who dared to gamble, was even worse, and both were entrepreneurs. "The understanding of the industry and the lighting industry is highly consistent." This kind of love-style "flash marriage" appears logically smooth.
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