Variable frequency popularity has become a new darling of the market has become a major landscape of the current air-conditioning market, according to the reporter understand, so far, inverter air conditioner more than half of the attention, officially became the mainstream of the market. According to relevant data, the proportion of inverter air conditioners in China's air-conditioning market until 2010 has been blocked below 30%. In the first half of 2010, the proportion of inverter air conditioners has remained stable at about 31%, but since August 2010, Since then, the proportion of attention for inverter air conditioners has been rising at an average monthly growth rate of 2.9%, and officially exceeded 50% by March 2011. From the current situation, the development momentum of inverter air conditioners in the second quarter of 2011 is still quite good, and it is expected that the ratio of concern will continue to rise. Inverter air conditioner popular, there is a kind of market background?
First, the advantages of the product itself become competitive.
According to report, the two major advantages of inverter air conditioners for energy saving and physical comfort bring a lot of selling points. According to related surveys, up to 78.7% of consumers in air-conditioning consumption are more willing to purchase inverter air conditioners. The recognition rates for power saving and somatosensory comfort were as high as 64.6% and 56.6%, respectively. With the further improvement of the frequency conversion technology, the production cost also decreases, and the price difference between the frequency conversion and the fixed frequency is also gradually narrowing. According to a survey by the reporter, in the first quarter of 2011, the price difference between frequency conversion and fixed frequency has been significantly reduced. In March 2011, the price difference of the vertical products has been reduced to 3,000 yuan, while the price difference of the hanging air conditioners is also close to the 800 yuan mark. In particular, the mainstream of domestic brands, the same size inverter air conditioner with fixed-frequency air-conditioning, the price difference is more obvious narrowing trend.
Second, policy promotion has driven the development of the market.
In terms of policy, the energy-saving subsidies for fixed-frequency air conditioners have so far lasted for nearly two years and will end at the end of May 2011. Before June 2010, energy-efficient fixed-frequency air conditioners could receive state subsidies ranging from 300 yuan to 850 yuan. This policy directly promoted the upgrading of the energy efficiency of fixed-frequency air conditioners. The subsidy lasted for another year in June 2010, but the scope of subsidy and the amount of subsidy have been substantially reduced. Coupled with factors such as rising prices of raw materials and labor costs, the price advantage of fixed-frequency air-conditioning is shrinking. Looking to the front, fixed-frequency air-conditioners will further reduce their price advantage after June’s “breakâ€, and the corresponding inverter air-conditioners will also gain more consumer recognition on price.
At the same time, in addition to reducing the support for fixed-frequency air-conditioning, the country has gradually incorporated inverter air-conditioning into the scope of policy promotion. For instance, at the beginning of 2010, inverter air conditioners finally became eligible for home appliances to the countryside, and 13% of state subsidies directly promoted the popularity of inverter air conditioners in the rural market and improved consumer awareness. The role of home appliances to the countryside has also gradually emerged in the second half of 2010. In addition, at the end of 2010, the National Development and Reform Commission released the “National Key Energy Conservation Technology Promotion Catalog†(the third batch), which includes the electronic expansion valve frequency conversion energy-saving technology, which is the key throttling element in the inverter air-conditioning system. This policy also directly contributes to the mastery and development of China's domestic air conditioner companies for the core technology of inverter air conditioner technology, and helps the maturity of inverter air conditioner technology.
Third, vendors focus on boosting product upgrades.
For manufacturers, more and more air-conditioning companies, especially local companies, have recognized the broad prospects of inverter air conditioners, adjusted their production structures, and focused more on inverter air conditioners. The Refrigeration Express reporter learned from relevant statistics that by March 2011, the number of models of inverter air conditioners in the Chinese air conditioner market had reached 28.4%, which was 9% higher than a year ago. The proportion of inverter air conditioners under the major brands has substantially improved over the previous year. In particular, Gree, Haier and Midea’s three major brands that occupy an oligopolistic position in the Chinese air-conditioning market have seen a significant increase in the proportion of inverter air conditioners. Among them, Haier had the highest increase rate, which was an increase of 16.0% over the previous year. In addition, the proportion of Panasonic's inverter air conditioners has already exceeded half. Although Galanz was a little slower, it launched more than one hundred new inverter air conditioners in one breath in March, and established the goal of eliminating inefficient inverter air conditioners and producing energy-efficient inverter air conditioners in an all-round way. Morale is as good as it can be expected to be used to its usual The cost-effective strategy has become another strength in the inverter air conditioner market.
Fourth, the fierce competition in core technologies has led to the healthy development of the industry.
The Refrigeration Express reporter learned that the current market for variable frequency air conditioners in China is different from Other markets where the development has become more mature and profit margins have been lower. The competition in the inverter air conditioner market is more reflected in the core technical level, rather than the traditional use of Chinese domestic manufacturers. Price war. In addition to the ongoing research and development of more energy-efficient and environmentally-friendly inverter air conditioner core technologies, manufacturers are also developing and deploying more user-friendly functions and innovative technologies that make the user experience more comfortable in accordance with the actual needs of consumers.
For example, Haier's flagship non-fluoride frequency conversion formaldehyde air conditioners this year, in the use of non-fluorinated inverter air conditioner energy saving and environmental protection features, but also for new homes for the needs of consumers designed in addition to the practical function of formaldehyde. In addition to its ability to fully self-manufactured its core components, Gree also developed low-frequency control technology to keep the compressor running smoothly at ultra-low frequencies. The United States has introduced a number of technologies such as three-controlled DC inverter multi-line heat recovery technology, frequency conversion centrifugal mechanism thermal technology, frequency conversion double-sword air-conditioning hot water combo technology and so on. Technology-level competition can also enable the survival of the fittest in the field of inverter air conditioners, helping the healthy growth of the inverter air conditioner market.
First, the advantages of the product itself become competitive.
According to report, the two major advantages of inverter air conditioners for energy saving and physical comfort bring a lot of selling points. According to related surveys, up to 78.7% of consumers in air-conditioning consumption are more willing to purchase inverter air conditioners. The recognition rates for power saving and somatosensory comfort were as high as 64.6% and 56.6%, respectively. With the further improvement of the frequency conversion technology, the production cost also decreases, and the price difference between the frequency conversion and the fixed frequency is also gradually narrowing. According to a survey by the reporter, in the first quarter of 2011, the price difference between frequency conversion and fixed frequency has been significantly reduced. In March 2011, the price difference of the vertical products has been reduced to 3,000 yuan, while the price difference of the hanging air conditioners is also close to the 800 yuan mark. In particular, the mainstream of domestic brands, the same size inverter air conditioner with fixed-frequency air-conditioning, the price difference is more obvious narrowing trend.
Second, policy promotion has driven the development of the market.
In terms of policy, the energy-saving subsidies for fixed-frequency air conditioners have so far lasted for nearly two years and will end at the end of May 2011. Before June 2010, energy-efficient fixed-frequency air conditioners could receive state subsidies ranging from 300 yuan to 850 yuan. This policy directly promoted the upgrading of the energy efficiency of fixed-frequency air conditioners. The subsidy lasted for another year in June 2010, but the scope of subsidy and the amount of subsidy have been substantially reduced. Coupled with factors such as rising prices of raw materials and labor costs, the price advantage of fixed-frequency air-conditioning is shrinking. Looking to the front, fixed-frequency air-conditioners will further reduce their price advantage after June’s “breakâ€, and the corresponding inverter air-conditioners will also gain more consumer recognition on price.
At the same time, in addition to reducing the support for fixed-frequency air-conditioning, the country has gradually incorporated inverter air-conditioning into the scope of policy promotion. For instance, at the beginning of 2010, inverter air conditioners finally became eligible for home appliances to the countryside, and 13% of state subsidies directly promoted the popularity of inverter air conditioners in the rural market and improved consumer awareness. The role of home appliances to the countryside has also gradually emerged in the second half of 2010. In addition, at the end of 2010, the National Development and Reform Commission released the “National Key Energy Conservation Technology Promotion Catalog†(the third batch), which includes the electronic expansion valve frequency conversion energy-saving technology, which is the key throttling element in the inverter air-conditioning system. This policy also directly contributes to the mastery and development of China's domestic air conditioner companies for the core technology of inverter air conditioner technology, and helps the maturity of inverter air conditioner technology.
Third, vendors focus on boosting product upgrades.
For manufacturers, more and more air-conditioning companies, especially local companies, have recognized the broad prospects of inverter air conditioners, adjusted their production structures, and focused more on inverter air conditioners. The Refrigeration Express reporter learned from relevant statistics that by March 2011, the number of models of inverter air conditioners in the Chinese air conditioner market had reached 28.4%, which was 9% higher than a year ago. The proportion of inverter air conditioners under the major brands has substantially improved over the previous year. In particular, Gree, Haier and Midea’s three major brands that occupy an oligopolistic position in the Chinese air-conditioning market have seen a significant increase in the proportion of inverter air conditioners. Among them, Haier had the highest increase rate, which was an increase of 16.0% over the previous year. In addition, the proportion of Panasonic's inverter air conditioners has already exceeded half. Although Galanz was a little slower, it launched more than one hundred new inverter air conditioners in one breath in March, and established the goal of eliminating inefficient inverter air conditioners and producing energy-efficient inverter air conditioners in an all-round way. Morale is as good as it can be expected to be used to its usual The cost-effective strategy has become another strength in the inverter air conditioner market.
Fourth, the fierce competition in core technologies has led to the healthy development of the industry.
The Refrigeration Express reporter learned that the current market for variable frequency air conditioners in China is different from Other markets where the development has become more mature and profit margins have been lower. The competition in the inverter air conditioner market is more reflected in the core technical level, rather than the traditional use of Chinese domestic manufacturers. Price war. In addition to the ongoing research and development of more energy-efficient and environmentally-friendly inverter air conditioner core technologies, manufacturers are also developing and deploying more user-friendly functions and innovative technologies that make the user experience more comfortable in accordance with the actual needs of consumers.
For example, Haier's flagship non-fluoride frequency conversion formaldehyde air conditioners this year, in the use of non-fluorinated inverter air conditioner energy saving and environmental protection features, but also for new homes for the needs of consumers designed in addition to the practical function of formaldehyde. In addition to its ability to fully self-manufactured its core components, Gree also developed low-frequency control technology to keep the compressor running smoothly at ultra-low frequencies. The United States has introduced a number of technologies such as three-controlled DC inverter multi-line heat recovery technology, frequency conversion centrifugal mechanism thermal technology, frequency conversion double-sword air-conditioning hot water combo technology and so on. Technology-level competition can also enable the survival of the fittest in the field of inverter air conditioners, helping the healthy growth of the inverter air conditioner market.
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