Apple's new apple tv TV box repeatedly beat the ticket, Apple's lack of technology or Apple's demand for apple tv higher? The author believes it should be the latter because earlier this week Apple acquired Metaio, a German software development company that specializes in augmented reality technology. This acquisition also allows us to understand Apple's intention to acquire another acquisition in 2013. In 2013, Apple acquired PrimeSense, an Israeli sensor company, for US$345 million. This acquisition is one of the biggest acquisitions in Apple's history. The company's 3D scanning technology has been applied to more than 20 million devices and can be implanted on smartphones and platform computers. After Apple acquired the company, we knew that it was limited to the development of the first-generation Kinect for Microsoft. If the two companies' technology is applied to Apple's Apple Tv, Apple Tv will undoubtedly bring big changes to the entire TV box industry.
There are a number of people in the industry who are trying to guess Apple’s intention to buy PrimeSense. They think that the company’s technology will eventually be used on Apple TV. With it, Apple can replace the traditional remote control or create a new game use case.
The above two kinds of speculation are not impossible, but Apple is not only brewing these things.
Last week, Apple made Metaio, a famous technology company in the augmented reality industry. Many augmented reality products in the market use this company's technology. For example, IKEA uses augmented reality technology to project virtual furniture into your living room to enhance the shopping experience. Audi's eKurzinfo application helps consumers understand the enhanced reality of mobile phones. The functions of the new car do not need to be supplied with the manual; and Ferrari's Augmented Reality Hall application, this application based on 3D tracking technology can combine real-world cars with seven freely selectable car properties. Customers get a more intuitive experience.
The above augmented reality technology use cases have been well received by users and consumers, but when augmented reality technology is used on the plane, the effect it can achieve is limited. Depth can be inferred from the image, but if you want more accurate 3D mapping, augmented reality needs to be more realistic. As it happens, PrimeSense exists for 3D graphics.
In other use cases, Qualcomm used PrimeSense technology in earlier versions of its Vuforia AR platform, and iRobot's Ava Autonomous Robots platform also uses this technology to independently navigate the surroundings in a new space.
As for how Apple will use augmented reality technology, we think there are too many possibilities. The first thing that comes to mind is augmented reality maps and games; if you want to say more in-depth use of it, for example, new movie production methods. For example, chroma keying, commonly known as a green screen, is cancelled using a system that can intelligently distinguish between actors and background objects, and it can only be used in Final Cut.
Kartik Venkataraman, CEO of Pelican Technology Technologies, once predicted in 2013 that he could use the light field technology in his company to have similar use cases. Currently, Apple is also exploring light field technology. He added, "Instagram uses filter effects for the entire scene, but this new technology allows users to use different filter effects for different layers in the scene."
No matter what kind of products Apple will ultimately bring us, but at least we can say that Apple spent hundreds of millions of dollars to acquire these two companies, certainly not only to allow us to use Apple TV or other Apple devices in the air. Recruiting to navigate on NetFlix is ​​so simple.
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There are a number of people in the industry who are trying to guess Apple’s intention to buy PrimeSense. They think that the company’s technology will eventually be used on Apple TV. With it, Apple can replace the traditional remote control or create a new game use case.
The above two kinds of speculation are not impossible, but Apple is not only brewing these things.
Last week, Apple made Metaio, a famous technology company in the augmented reality industry. Many augmented reality products in the market use this company's technology. For example, IKEA uses augmented reality technology to project virtual furniture into your living room to enhance the shopping experience. Audi's eKurzinfo application helps consumers understand the enhanced reality of mobile phones. The functions of the new car do not need to be supplied with the manual; and Ferrari's Augmented Reality Hall application, this application based on 3D tracking technology can combine real-world cars with seven freely selectable car properties. Customers get a more intuitive experience.
The above augmented reality technology use cases have been well received by users and consumers, but when augmented reality technology is used on the plane, the effect it can achieve is limited. Depth can be inferred from the image, but if you want more accurate 3D mapping, augmented reality needs to be more realistic. As it happens, PrimeSense exists for 3D graphics.
In other use cases, Qualcomm used PrimeSense technology in earlier versions of its Vuforia AR platform, and iRobot's Ava Autonomous Robots platform also uses this technology to independently navigate the surroundings in a new space.
As for how Apple will use augmented reality technology, we think there are too many possibilities. The first thing that comes to mind is augmented reality maps and games; if you want to say more in-depth use of it, for example, new movie production methods. For example, chroma keying, commonly known as a green screen, is cancelled using a system that can intelligently distinguish between actors and background objects, and it can only be used in Final Cut.
Kartik Venkataraman, CEO of Pelican Technology Technologies, once predicted in 2013 that he could use the light field technology in his company to have similar use cases. Currently, Apple is also exploring light field technology. He added, "Instagram uses filter effects for the entire scene, but this new technology allows users to use different filter effects for different layers in the scene."
No matter what kind of products Apple will ultimately bring us, but at least we can say that Apple spent hundreds of millions of dollars to acquire these two companies, certainly not only to allow us to use Apple TV or other Apple devices in the air. Recruiting to navigate on NetFlix is ​​so simple.
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