2018 was the year of the most rapid development of blockchain applications. Many blockchain teams went from establishment to expansion to layoffs and kept their positions low-key. Blockchain applications are being developed and put into the market in full swing. While many blockchain companies are working in a low-key manner, domestic traditional Internet giants are also taking the lead in deploying the blockchain industry.
In the ups and downs of 2018, BATs have made many attempts in the blockchain field, and they have also promoted the development and innovation of the blockchain industry.
Baidu
As a veteran Internet company, Baidu's technical strength is at the top level in China. In 2017, Baidu Finance, a subsidiary of Baidu, jointly issued the first domestic ABS project based on blockchain technology with Baiqian Leasing, Huaneng Trust and other partners. This project has been approved by the Shanghai Stock Exchange, with a total issuance size of 400 million yuan.
In 2018, Baidu entered the blockchain field in an all-round way, and many business departments are involved in the blockchain business, including Baidu Finance’s blockchain pet “Leitz Dogâ€, “Du Xiaoman Financial Blockchain Open Platformâ€, and Baidu Search’s blockchain pet “Leitz Dogâ€. The blockchain application "Du Universe" and the blockchain traceability gallery "Totem", Baidu Cloud provides blockchain solutions, and Baidu Baike uploads the content on the chain. In addition, Baidu also specially set up a blockchain laboratory to develop Baidu's star product "Super Chain", blockchain technology boosts the copyright protection of Baijiahao articles, etc.
According to the staff of Baidu Blockchain: Baidu’s scenario-based implementation of the blockchain in the past two years will help standardize the blockchain industry. Baidu, which has a comprehensive blockchain layout, will join other traditional enterprises to integrate blockchain technology into people’s lives. .
Alibaba
Alibaba's blockchain layout is mainly completed by the blockchain technology laboratory under Ant Financial. Ant Financial has disclosed 15 application scenarios where the blockchain layout has been implemented: BaaS services, cross-border remittance, medical bills, electronic prescriptions, evidence collection, traceability, housing leasing, etc.
It is understood that in March 2017, the Alipay Love Donation Platform has been fully integrated with blockchain technology. At present, the donation data of more than 25 million users has been stored on the chain, and the source and destination of the funds can be traced back. In addition, some commodities and supply chain finance on Tmall are also connected to blockchain traceability technology. At present, the traceability of various blockchain products still faces core issues such as how to ensure the authenticity of the source and the high threshold for commercialization and difficulty in making profits.
Tencent
The alliance chain in the blockchain technology and the blockchain game "Let's Catch the Demon Together" are some of Tencent's fastest-growing businesses in the blockchain layout this year. According to official information, Tencent mainly uses the blockchain for public welfare. , wallet, cross-border remittance, mutual insurance, credit reporting and other fields, coupled with Tencent Cloud's release of BaaS, a blockchain financial-grade solution, which is not much different from the services provided by other large companies.
The blockchain application on the financial side of the supply chain is the main business that Tencent is currently promoting. The TO C side can use user data as a personal credit certificate to provide small loan services. The TO B side can become a digital certificate of creditor's rights for enterprises, allowing them to finance various financial machines. At present, Tencent has to open up various relationships on the supply chain finance side, requiring traditional financial institutions such as banks to recognize the digital bonds issued by the platform and use this third-party platform. The issue of multi-party benefit distribution has become an obstacle for Tencent to develop supply chain finance.
At the same time, Tencent introduced the blockchain into the game field it is best at. However, due to the difficulty of obtaining the version number and policy reasons, the blockchain game "Let's Catch the Demon" has always been in the tepid internal testing stage. . In such a downturn in the industry, Tencent can only make a difficult choice between seeking foreign publicity channels and shelving game development.
In addition to the BAT Big Three, there are several Internet unicorns worthy of attention.
JD.com
As early as 2016, JD.com integrated blockchain technology in the development of mainstream businesses such as financial supply chain, commodity, food traceability, e-commerce platform cargo traceability, and logistics supply chain.
Moreover, the Tokyo TO C-side development blockchain once launched the small program "Hash Manor", but it was removed from the shelves due to the upgrade. Since then, JD.com has launched a small program "Zhizhen Life", a product traceability platform closely related to mass shopping. The JD.com business line is empowering blockchain technology with the development direction of in-depth specialization and refinement. JD.com will make better use of its platform resource advantages to maximize the traceability industry, but this often restricts the development of other fields.
Thunder & Xiaomi
Taking advantage of the hot momentum of blockchain this year, Xiaomi officially took Xunlei into the bag. At the beginning of the year, Xiaomi made efforts to deploy the blockchain industry, and made the blockchain game "Crypto Rabbit" and the currency "Rice" in the Mi Chain ecosystem. However, the market response was flat, and the presence of the two Xiaomi-based blockchain products was weak.
On the other hand, Xunlei, Xiaomi's brother company, launched the mining machine "player cloud" in the second half of 2017, attracting a large number of IT enthusiasts to rush and speculate. However, due to the policy and the continuous downturn of the market environment due to too many competing products, the price of Wankeyun plummeted all the way, and few people care about it so far. Xunlei's blockchain business has stagnated, and Xiaomi is ready to put resources on the next "window".
"NetEase Planet" produced by NetEase and 360 launched "Block Cat". Suning has access to blockchain technology for commodity traceability and credit reporting. The layout and development of these large companies on the blockchain contribute to the application of blockchain Landing creates more possibilities. However, from the perspective of the layout of the blockchain technology by the giants, the current blockchain is not closely related to the public life, and it is still in a primary stage of development. It is still too early to say whether there will be unicorns that change the world in the blockchain field in the future.
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