Two days ago Oculus had experienced a massive personnel earthquake. The founder, Palmer Rudge, was out of the game, but neither Rach nor Oculus explained the reason for this decision. Foreign media believe that this is an inevitable result of increased competition in the VR industry. Each company will favor talented people with skills and ideas in the future. Speed ​​and execution capability are everything.
Palmer Ludge
On March 17, five years ago, John Carmek excitedly showed off Palmer-Raki's early prototype version of Rift on Twitter. This tweet is a milestone. People's enthusiasm for VR begins to ignite, followed by an unstoppable sparkle.
Although it is not long in five years, it can change a lot. Nowadays, the VR industry has begun to take off, and once the prototype version of Rift has been listed and sold for more than a year, the young man who praised Kamek has also set up billionaires with his own efforts, and Oculus has also been used by Facebook for 2 billion US dollars. In the bag.
In December last year, Oculus reorganized, and company co-founder Yi Ruibu stepped down as CEO of the company. He will devote himself to the development of VR products. At that time, people were somewhat unclear about the appointment or dismissal of personnel, but one month later, things became clear. It turned out that Facebook got Hugo Bara (the former vice president of Xiaomi Global) and he will lead the VR department of Facebook to move forward. Two months after Bala’s appointment, we can clearly see that the Oculus reorganization movement is quite huge. In addition to the existing business, they also aimed at MR.
In an interview with the media, Oculus's CTO Carmichael stated that this reorganization clarified "many things."
Two days ago, the former magical boy Palmer Rudge chose to leave, and in the reorganization in December last year, Facebook also reiterated the status of Latch, it seems that Ruggie left to closely related to the arrival of Bala, Keberger wants to consolidate the new leadership position within Oculus.
Facebook is reluctant to reveal the secret of Ritchie's departure, and Rachie is silent about his departure from Oculus. Is it that Rachie is not suitable for Facebook to create a new plan for Oculus?
In order to take the initiative in the new field, major tech giants are idle on recruiting talent. For example, Microsoft hired Leeds-Hamlen from Oculus to lead the marketing of the company's MR products. On the technical level, Microsoft also invited renowned industry researcher Mark Polas. On Facebook, they invited Rachel Franklin to promote the company’s social networking project in VR last year. Zuckerberg saw her experience in the famous game “The Simsâ€.
Recently, UploadVR interviewed Marcos Cohn, head of Oculus Mobile Products. He explained why Oculus reorganized:
“It is widely believed that Oculus wants to eat through mobile and PC, but in fact it is very difficult to achieve this goal. Engineering, roadmap and speed cannot be effectively guaranteed. The first attribute of Rift is the game platform, so it and Samsung Gear VR has a different mission, just look at the video and play with lightweight games."
Of course, Facebook still hasn't given up on cross-platform ambitions. Their bets are big. “The reorganized Oculus employees have a stronger sense of identity with the company and they are acting faster,†said Cohen.
Although Palmer-Ritchie has succeeded in raising interest in VR through Rift's crowdfunding campaign, he has challenged the company's ability to quickly turn ideas into reality and come up with an excellent mobile version of the headset.
Since Carmack joined Oculus, he has been focusing on the development of mobile devices, and his efforts contributed to the birth of Gear VR (2014). In contrast, Rift (starting crowdfunding in 2012) finally resolved a series of problems one year after its listing, and gradually became hotter through price cuts.
The sales of Gear VR and Rift are not at the same level. The former is proud to announce that it has sold 5 million units, and the sales of Rift is still a mystery. Oculus does not disclose specific sales for only one reason: it is not good to sell. It is necessary to know that Sony PS VR sales reached 1 million immediately and it was immediately celebrated. It seems that Carmichael did not suffer from the same fate of Rachie as he imagined: he is versed in VR technology and has new ideas coming up. (Today, Gear VR's software update has improved the resolution of the device. The software is Carmick's Handwriting).
Compared with Carmichael, Rudge has much less credit. Rift's Touch handle is a project of Rudge, but the result is obvious. When the Rift was officially launched, the development of the Touch handle was not completed, which greatly slowed down Oculus's speed and delayed the fighters. Rachie's sluggish performance is no longer compatible with fully accelerated Facebook.
This means that Oculus will have more people like Carmee in the future, and Ruggie can only be used to "remember" the company's employees. After all, in the face of fierce competition, it is more valuable for Camc’s practical personnel to believe that this trend will blow the entire VR industry in the future.
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