At today's Alibaba.com.cn conference, Mr. Lei Jun, the founder, chairman and CEO of Xiaomi Company made a splendid speech. Among them, Xiaomi’s innovation model was emphasized in the millet innovation model. For the first time, the brand new triathlon was disclosed to the public. The map, especially the exploration of new retail, won the applause of the audience.
As we all know, at the beginning of Xiaomi’s venture, Lei Jun proposed that the core of Xiaomi is the innovation of the business model. He proposed the concept of “triathlon†business model. At that time, the specific interpretation of these three items was software + hardware + Internet services. He believes that the triathlon's business model has made Xiaomi. Lei Jun announced on the site a map that has never been seen before the public. The reporter found that Xiaomi’s core business model is triumphant in this map. The difference is that the new triathlon map has already been Software, hardware, and the Internet are somewhat different.
The new triathlon is made up of hardware, new retail, and the Internet. With less software, new retail is added. Fortunately, Lei Jun has three business components when he presents this map. Perhaps a few years ago when Lei Jun proposed that the core of Xiaomi was Triathlon, the composition of the three branches was not clear. At this time, Lei Jun’s first announcement of the new triathlon was clear. Listed their section related business. The business of the hardware section is still Xiaomi's own three major hardware systems: mobile phones, television, routing, and external ecological chain intelligent hardware; the Internet section of the business includes MIUI, mutual entertainment, cloud services, finance, and film; The new retail section includes Xiaomi Mall, the whole network e-commerce, Xiaomizhijia, and Mi Jiayou.
The reporter found that the software part of the original triathlon has been included in the Internet section, and the new new retail layout actually contains Xiaomi Mall's own e-commerce platform, the entire network e-commerce Internet third-party e-commerce platform, There is a high-quality boutique e-commerce layout in Mijia, and a high-level line directly under the Xiaomi House. Lei Jun was full of confidence and pride during the on-site sharing of Xiaomi’s offline shop. In the last year, Xiaomi proposed the concept of new retail to create a new retail model of online and offline linkage. He proposed: “There are people in the shop. Say to me, do not shop, the rent is too high, the cost of personnel is too high.†This remark almost scared him, but Lei Jun still thinks to try it, so last year opened the first millet House line The next retail store, and this number has now grown from "1" to "137," Lei Jun said with pride: "We have done a fire, and now our Xiaomi House's floor effect is already in the global offline retail brands. Second.†The scene once again burst into enthusiastic applause.
Lei Jun believes that the success of Xiaomi's home can be analyzed from two aspects. From the user's point of view, they can go to Xiaomi House to buy things with their eyes closed, because they know that Xiaomi's products are very privileged; they are very welcoming from the point of view of the market. Home, because the flow of people and sales of the millet house are the highest presence of the mall. Lei Jun summed up these two aspects when he mentioned that, in the final analysis, it is necessary to create explosive products in the product structure, and only good products can gain users' approval.
It is worth mentioning that before Lei Jun’s speech was about to end, he launched a small survey on the spot improvising, hoping that among the audience here, users of Xiaomi’s products raised their hands and had 1,500 audiences. Almost all raised their hands. . This reminds reporters of Lei Jun and an entrepreneur on the CCTV program four years ago. The entrepreneur put up his hand at the scene and raised the hand of Xiaomi's products. Only 3 or 4 people raised their hands. At that time, Lei Jun had to say it proved Our market prospects are still large. Today's scene, where almost 1,500 listeners raised their hands, might give Lei Jun greater confidence. As he summed up Xiaomi's representative product portfolio of “high value, high quality, and high cost performanceâ€, it is necessary to use Internet technology and methodology do new retail offline.
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