E-five friends early eight: According to the Dahe newspaper, the current Internet TV on the market, the start-up advertising is 15 seconds short and 1 minute long, has become an important source of income for video service providers and content service providers. Consumers spend money to watch the boot ads, which is quite depressed.
Boot advertising is not only unreasonable, but also constitutes infringement from an equity perspective.
Boot ads first infringe consumers' right to know and choose. When consumers buy TV, manufacturers and salespeople often talk about the superior performance of TV sets, and rarely tell consumers whether they have boot ads and related information. Under the Consumer Protection Act, consumers have the right to know the true state of the goods they buy or use or the services they receive. When the manufacturer sells, it intentionally or unintentionally conceals the boot advertisement, which infringes on the consumer's right to know and misleads its consumption behavior.
Boot ads are also suspected of bundling consumption and compulsory consumption. As Qiu Baochang, head of the Lawyers Group of the China Consumers Association, pointed out that consumers buy TV sets, and manufacturers provide goods to consumers. As for the content consumers of TV programs, they should have sufficient choice. After the manufacturer sells the TV set to the consumer, it can use the customer resources to push the advertisement for profit. It is equivalent to taking the consumer twice to make money, which violates the principle of fair trade.
"Start-up advertising" is a new thing, but it is not impossible to rely on. The new "Advertising Law" clearly stipulates that the use of the Internet to publish and send advertisements shall not affect the normal use of the network by users. "One button off" is not just for websites, it is also for Internet TV. In this regard, the industry and commerce department should, in accordance with relevant laws and regulations, require Internet TV manufacturers to clearly inform consumers of the information related to boot advertising, and add a one-button shutdown function for the boot advertising, so that consumers have the right to say no.
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