The trend of the home appliance market from necessities to optional consumer goods has become inevitable. The law of the development of Japanese home appliances fully reflects the late rise of optional consumption. As my country's per capita income reaches 16,760 international yuan, the economic level of 16240 international yuan at the beginning of the outbreak of small household appliances in Japan has been achieved, and the explosion point is near.
At present, the small home appliance market is mainly in the form of stimulating impulsive consumption, with high consumption ability as the main target, through technological innovation and upgrading, to discover consumption pain points, to connect technical functions and potential needs to achieve introduction, and then to promote scale expansion through online node promotion . It is estimated that the proportion of the new middle class population will increase from 35.5% in 2015 to 50% in 2020, providing a huge foundation for the consumption of small home appliances. With the upgrading of labor substitution, convenient integration, and health-oriented technology, the direct offline experience will be the main focus To promote the successful introduction of high-end products, small household appliances will rapidly expand online after being widely recognized by the market.
Some advantageous categories of small household appliances have gone through the troubles of growth. Starting from the development stage of each category and the intensity of market demand, we will focus on the advantageous categories that have entered the growth stage, initial scale, and high growth rate. Rapidly skyrocketing introduction period products. Among them, vacuum cleaners, wall breakers, water purifiers, smart toilets, dishwashers and other products during the growth period are in strong demand, with initial scale, and the growth rate in the next five years is highly certain. At the same time, pay attention to the promotion and development of massage chairs during the introduction period.
Vacuum cleaners: labor substitution drives high-end, with an expected five-year CAGR of over 25% and a scale of over 30 billion.
Cooking machine: The integrated wall-breaking machine will be upgraded. The CAGR is expected to be 20% in five years and the scale is about 30 billion.
Water purifier: Deteriorating water quality promotes rigid demand, with an expected five-year CAGR of 10-15%, achieving 55 billion yuan
Smart toilet: Attention detonated the demand trend. The three-year CAGR reached 38.7%, exceeding 80 billion yuan.
Dishwasher: technological innovation ushered in market resonance, with a five-year CAGR of 55%, reaching a scale of 40 billion.
Massage chairs: Affected by the market introduction effect, the growth rate will be 5%/12%/30% in sadness and optimism, and the scale will be 70/100/20 billion yuan by 2022.
Investment strategy: Optimistic about the overall market for small household appliances during the rising period, focusing on high-end segmented products in the growth period whose product technology has been recognized by the market, recommending comprehensive small household appliances leader Midea Group, kitchen small household appliances segment leader Supor and Joyoung, leading vacuum cleaners Enterprise Cobos, and pay attention to the massage chair market leader Rongtai Health.
Risk warning: The effect of technological innovation and upgrading is lower than expected, and the market's recognition of the product is lower than expected.
The utility model relates to a medical atomization treatment and humidifying device belonging to the technical field of medical equipment and household appliances.
Professional Medical Atomization manufacturer is located in China, including Medical Vape,Dose Control Vape Pen,Supersonic Wave Vape, etc.
Medical Atomization,Medical Vape,Dose Control Vape Pen,Supersonic Wave Vape
Shenzhen MASON VAP Technology Co., Ltd. , https://www.disposablevapepenfactory.com