The new energy vehicle market is still waiting for the role of "catfish" in the reconstruction of the "window period"

With the subsidy for new energy vehicles retreating as a consensus in the industry, how new energy vehicles will face market challenges will become the focus of attention in the industry. Industry experts believe that the gradual removal of subsidies is a good thing for the new energy automotive industry.

With the subsidy for new energy vehicles retreating as a consensus in the industry, how new energy vehicles will face market challenges will become the focus of attention in the industry. Industry experts believe that the gradual removal of subsidies is a good thing for the new energy automotive industry. In this way, the market mechanism can effectively guide automotive companies to improve their technological level and product quality, and focus their efforts on how to meet consumer demand.

With the approval of the joint venture between JAC and Volkswagen (China) for the production of pure electric passenger vehicles, the number of new energy vehicle projects approved by the Development and Reform Commission in the first five months in 2017 has reached eight. There is much more to this company that is committed to the fiery Chinese new energy vehicle market. Minister of Science and Technology Wan Gang said recently that China’s new energy vehicles have made significant progress. By the end of 2016, the output of new energy vehicles in China exceeded 500,000, and the number of possessions had exceeded 1 million, accounting for 50% of the world’s total.

From a production perspective, according to the “Analysis Report on China's New Energy Automotive Industry Market Preview and Investment Strategy Planning for 2017-2022” published by the Industry Research Institute of Forward-looking Industry, the production of new energy vehicles in China increased from 0.72 million vehicles to 51.7 in 2010-2016. 10,000 vehicles, with an average annual compound growth rate of 103.87%. From the perspective of sales volume, the sales of new energy vehicles all the way from 2010 to 2016 increased from 0.71 million vehicles to 507,000 vehicles, with an average annual compound growth rate of 103.68%. The largest number of them are various modified vehicles and low-speed electric vehicles. These projects have become sought after by local governments because of their low technical requirements.

The development potential of new energy vehicles, large scale, state subsidies, and high profits are the reasons for attracting capital. According to incomplete statistics, there are still more than 200 companies that are currently applying for new energy vehicle production qualifications, among which emerging vehicle manufacturers such as Weilai Automobile, Qidian Automobile, and LeTV are among them. According to the project approved this year and the capacity plan issued by major car companies, if we count the traditional car enterprises again, by 2020, the production capacity of new energy vehicles in China will reach 5 million, and the investment in the new energy passenger vehicle market will be as high as 1,000. 100 million yuan.

The entire vehicle project is just the tip of the iceberg under the frenzy of investment booms. More investment continues to be carried out exaggeratedly throughout the new energy automotive industry chain. Accelerating the development and development of new energy vehicles based on electric vehicles will not only effectively relieve energy and environmental pressures, but also drive the transformation and upgrading of the automobile industry and foster new economic growth points. At the same time, for consumers, the development of new energy vehicles has formed an impact on the concept of traditional gasoline vehicles, gradually changing people's purchasing options. Based on the above positives, the current new energy vehicles are in the development phase and are also the best “window period” for auto companies to seize the new energy vehicle market.

There is no doubt that an unprecedented investment boom is emerging across the country. At the same time, financial subsidies, the major support for the development of new energy vehicles, will be declining year by year and will be completely eliminated by 2020. According to reports, China's fuel vehicles currently have a capacity of 31 million vehicles, with 6 million vehicles under construction and a total capacity of 37 million vehicles. How to continuously increase the capacity of new energy vehicles, while reducing and controlling the fuel vehicle production capacity, has become a new proposition to test the wisdom of the regulator.

And leaving the government subsidies, the new energy auto industry has just taken the pace of commercialization, how can players continue to participate? In July 2015, the “Regulations on the Management of Newly-built Pure Electric Passenger Cars” was formally implemented, opening doors for investors in the non-automotive field. After one year, the scale of new energy investment in this area has begun to take shape. Some industry analysts pointed out that the original intention of the state to encourage new energy policies lies in the development of new energy vehicles to lead the global automotive industry's new trend. The approach is to introduce new vehicle builders.

But the real eel has not yet appeared. Many industry players have warned that the development of new energy vehicles in China is now entering a crucial second five-year period. This five-year period may be the time from the initial stage to a truly big outbreak, or it may be five years toward a difficult situation. When new energy vehicles no longer rely excessively on state subsidies, gradually deepen the industrial division of labor, and gradually grasp key technologies, it can be predicted that China's new energy automobile industry will usher in a more rapid and more sustainable development model.

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