[PConline Talk] The recent online world seems to have taken a retro trend. Recently ICQ's Remake immediately triggered a lot of 70, 80 memories of this small flower. However, the icon is flat, the Chinese version is gone, and the previously registered account can no longer be found...
Nokia, after experiencing a Windows Phone era in which teammates pitted each other, fell into the aftermath of selling mobile devices to Microsoft. However, in 2016, Nokia announced its return to the launch of the 6 series, but the configuration was trumpeted by users and was suspected of being suspected of trafficking in “feelings.†As for everyone's eagerness to stand up for the 8 series, they have never left Nokia's conference room.
Is there any chance of a comeback? Talk about the newly revived HASEE brand
In the field of hardware, there has also been a sign that has disappeared from the public's line of sight for a long time and suddenly revived. With a sad sentiment to bid farewell to one after another DIY brand, for the sudden return of old friends, is it suddenly felt at a loss?
I believe many of my friends who saw paper media have been brainwashed by new advertisements.
For ten years, or even pushing time forward, at that time we did not have access to computer information as "net" as it does now. We could find all aspects of DIY hardware that we wanted to see at any time by opening the Internet. At that time, we could only absorb the nutrition of DIY hardware knowledge from paper media. By the way, aiming at the media's main source of income - advertising, and then give yourself a small goal, I will take it home later.
Hsieh graphics card
The Xiao Bian who had experienced those years was very impressed by the paper advertisements of Shenzhou Computer, a Dell that had only taken direct sales at that time, and a price butcher. Among the ads for Shenzhou Laptops, the price of “low-class first-classâ€, even if it was advertising, also made it possible for Xiao Bian, a middle school student, to be pleasing. Of course, this is not the focus of today, but the video card ad below the Shenzhou computer ad, HASEE video card.
Unika Hakuen
Xintianxia Xiaoying Pa
In fact, the three words of “HASEE†actually have a section “Ancient†(story), a story involving Li Yu and Li Gui, that is, the grudge and enmity between Unhing Yen Ying and Xin Tian Xia Xiao Ying.
Li Yu and Li Gui’s sister-in-law
Taiwan Congtai Technology
In early 1995, Congtai Technology Taiwan introduced the first-generation movie card, model number MPG-256. A Hong Kong company established in 1993, called Yali, is the general agent of the movie card in Hong Kong and the Mainland. Yali in turn entrusted the domestic market with agents from domestic manufacturers, one of which is a new world. In order to open the sales market in mainland China, MPG-256 has been tagged as "HASEE". At that time, MPG-256 got the applause and made the new world full.
Unika
In 1996, Yali changed its name to Unika Electronic Technology Co., Ltd. and started to produce its own graphics card in an OEM manner. The OEM manufacturer was Congtai in Taiwan and became the exclusive distributor of Epox motherboards. As an agent of Unice in Mainland China, Xintianxia takes the right to sell some of its agents' products in the Mainland and continues to use the name of “HASEEâ€. Due to the good quality and performance of the product, "HASEE" sales are very popular.
Xintianxia
In 1998, Wu Haijun of Xintianxia realized the power and benefits of the brand and applied for registration of the "Hayato" brand. However, it was registered by the Trademark Office as the "Kingba" trademark. Its Kang Computer Co., Ltd. registered) and dismissed. After the continuous expansion, the hearts of people under the fence gradually disappeared, and the new world broke apart with Unika in 1999. Soon, Xintianxia was revoked by the Trademark Office for the same reason because of the long absence of the use of the application for the cancellation of “Shadow Filming†and the re-application of the “Xiaoying Ba†trademark.
The 0901 Group Rules in the Trademark Network Contain Video Game Cards
Soon, "Yingba" trademark owners, Vantone's Wantong company transferred to become the new owner. Wantong Company applied for registration of "HASEE" trademark. Unika obtained exclusive rights for the 0901 Analog Group (0901 refers to computers) on the "Computer Graphics Card" product under the "Shadow Film" and "HASEE" trademarks. Wu Haijun was not reconciled, and he applied for registration of the “HASEE†trademark on October 22, 1999 and November 2, 1999, respectively, and was rejected.
The successful registration of the HASEE trademark in 2001
It can be said that "kung fu pays off." Although it was rejected four times, at that time, the new world did not use the Trademark Office to understand the details of the "Hayatoshi" trademark dispute. As a result, in 2001, the Trademark Office granted the new world in 0907, 0908, 0913 (Communications equipment, audio-visual equipment, printed circuits) similar to the group "HASE" registration. Because at the time, different groups of similarities were well waters that did not commit river water. So at the time, Unilever and the new world Hasee had co-existed in unexpected gestures.
Until now, HASEE can only use "video game cards" but has been allowed to produce graphics cards for sale.
However, in the law of the trademark law, the new world still can not be "Hayaki video card", but at the time it happened to meet the background of the time can not be described at the same time, the Trademark Office did not understand the 0908 group "video game card" and 0901 "video game card" of the distinction, then allows the new world HASEE graphics card.
Then, after the new world after gaining profit, why did you eat the original unsanitary Xiaomin tyrant? "Malay" has become the weapon of the new world. At that time, Wantong and Unika were very helpless in Hong Kong. At the beginning, they did not want to make their own brand with the efforts of Shuangmin to make a fuss, and when it was new in Shenzhen, When walking in the dark but looting Epox wealth, Epox naturally will not easily let go of the new world in Shenzhen. He must watch the new world in Shenzhen slowly wither, and slowly let his brewing the bitter fruit to exhausted, but it backfired. Instead, the new world after the use of the Hiroshima trademark has grown stronger.
The trademark case ends with the new world exclusive "HASE"
At the same time, Xintianxia also wanted to exclude the two players, because at that time, “Bullion†and “Hayato†were closely linked in the trademark law, so as long as the “Blood Warlord†was withdrawn, then the new world Monopolize "Hayato" became a matter of course. Because at that time its Kang company had at least three years stopped using the "Zhenba" trademark in mainland China and had never advocated the exclusive right to use "Zhenba" in registered trademarks in Mainland China, indicating that it had already given up this right.
Unika HASEE TNT2 graphics card
So, in 2002, Xintianxia applied for the revocation of the "Shadow Film" trademark, and applied for litigation and eventually succeeded, and ended up in the new world exclusive "Xinying Ba." At the same time, at that time, the new world was still on the mainland to slog in the trademark of the Great Britain, so the real elite could only be renamed.
Believe to read here, we all know that the shadow tyrants mentioned today are the little tyrants. It was only a pity that the real Hakusho was that year.
Gradually forgotten HASEE
Historically, it is left to later generations to evaluate whether it is true rumor or wrong.
Unilever is a very popular brand
Since Unice “takes over†the HASEE brand, the new world has begun its own way. However, in the legendary distant TNT2 era, HASEE was once synonymous with the highest price/performance ratio in the market, but after the brand fell into the new world, it was completely degraded from low-price high energy to low-cost low-energy. I believe we have experienced that era we all know that the new world of HASEE graphics card, is synonymous with the price butcher, but in the high-end areas there is basically no room for its survival.
Eventually became HASEE HASEE
As for the loss of "Hayato" Unika, starting from scratch, "Little Devil Series graphics card" has become the most famous graphics card brand from 2005 to 2007, it can be seen now that the things of Unika are still quite authentic. In addition, the speed match, the promise, the fire whirlwind, and the mad cows who have been ridiculed countless times are relatively well-known product lines, and later became one of the "German Five Tigers."
Once hot shuangmin demon series
It is only the ending that everyone knows, that is, in the aftermath of the post-DIY era, as the second-line Unika became a victim of the times and fell at the end of 2013.
The Unknown Brand
Although Xiaoying Pai got the name of heart pleasing, but encountered a lot of trouble. In 2003, there was a video card series called “Haoying Pao Vios†suddenly appeared on the market; after that, a brand called “Hong Kong HASEE†was created quietly; by 2009, “Guangzhou HASEE†Began to confuse the white players; these fake cottage products are basically polished low-end models and changed the BIOS and turned into high-end chip sales of natural "genuine" HASEE Xiaoying Pa sure to pull up the legal weapons to tell consumers who are Li Xin.
HASEE has to fight fake
It is intriguing that a brand that passed the "fake fake" position at the beginning of the 21st century should actually continue to "play real fake" business. Is it revenge? Or imitate? It's been so long now that it's impossible to talk about it.
Although HASEE has not failed, it has long been forgotten by players.
In any case, the new world of Xiaoyingba is also drifting away from the tide of the times. Because the price war is not the only one in the post-DIY era. The lack of core competitiveness of the HASEE has also come to a decline.
Chun Gejia, how?
In the second decade of the 21st century, the word "Hayatoba" seems to have come to a conclusion, but in 2017 it bought a "spring brother" to resurrect.
The first products of the filmmaker's resurrection are expired products
Recent news revealed that HASEE planned to flex its muscles this year and reinvent the image of HASEE. Soon, the HASEE graphics card factory will be revived after the arrival of HASEE graphics card, and only NVIDIA graphics card! Surprisingly, it is not the mainstream Geforce system of conventional thinking, but the Geforce 700 series that have long been eliminated!
Even if the 700 series, but also has been ridiculed by the low-end graphics cards, including the GT 710, GT 730, GTX 750 Ti three sub-series. There are two versions of the GT 710, each equipped with 1/2GB DDR3 memory, named as a shadow and a shadow. The GT 730 has up to four models, with the 1/2GB DDR3/5 video memory for each of the blister, shadow, video, and shadow. GTX 750 Ti is only one, equipped with 2GB DDR5 memory, hung with the name of the shadow.
Who is buying GT730 now?
Believe to see here, everyone is full of slots! First of all, only the release of the already eliminated series is not only the low-end series of goods, it is easy to give people a suspicion of backwashing (clear inventory); and, as long as you can bring a video, you can use any The words on the tall group of words, the thick language of the cottage language teachers cry; Finally, to sell a brand of historical status is not high, it is difficult to attract those players to pay for it!
10 series HASEE non-public version of the graphics card, in fact, there is no feature
People feel puzzled to return to the premiere, HASEE graphics card is brought about by the real protagonist, 10-series NVIDIA graphics card, perhaps these eliminations take on the "exploration road" role. From the current news we can see, HASEE 10 series of new products only covers the lowest-end of this generation, that is GTX1050 series, the specific product line for the GTX 1050 Liying, GTX 1050 Ti brake shadow. Okay, it can't be separated from the movie. It is estimated that a guy named Shadow or English called Shadow helped the bullet.
The second batch of 10 Series graphics cards, is based on the GTX1060 chip, it seems Xiaoying Ba to step by step line. As for the name, it is still inseparable from the movie: GTX 1060 and GTX 1060.
Part of the model design of HASEE is just like a friendly factory.
Compared to the name, I believe players are concerned about its design, specifications and prices. Among the specifications, all go to the public version of the specifications, nothing special. As far as the design is concerned, it's really a skeletal card. There is no built-in fan under the decorative shell. Say personality? Certainly personality, fan with different personality. Say no design, and indeed, because this card is exactly the same as Onda's GTX1060... So we decided that both the H&A graphics card and Onda's came from a foundry.
As for the price, it is in the familiar language. HASEE, or the HASEE. In fact, not only the price, but also the positioning of the product is also a little like with the film.
No core competitiveness is nothing
In the increasingly concentrated hardware market, the emergence of new blood is undoubtedly a good news. After all, the resurrection of HASEE not only brought new vitality, but also brought new choices for players.
What happened to the resurrected HASEE?
However, the return of HASEE appears to be very beautiful, and it is actually very skinny. Although HASEE has been funded by “mystery peopleâ€, it has quickly acquired the resources of the foundry and the channels of the market. However, from the actual products available, HASEE has a long way to go.
First of all, from the mainstream of the HASEE graphics card brand for many years, from the inverse of the 7 series graphics debut, and then to the unique new product layout, we hardly feel the sincerity of HASEE to the graphics card market . It is true that everything is difficult at the beginning, but if you really want to turn your investment capital into real profits, there are no products that can make a big difference. Unfortunately, from GTX1050 to GTX1060, who would pay the bill?
This is not what we want to see
Second, there are no upstream chip resources. The so-called Chinese-style relationship is not good, but it does not matter how difficult it is to survive. This is not a false one. Why did Hasee launch the GT700 series that should have been in the museum? Perhaps it is necessary to help the upstream chip factory to clear inventory and then be eligible to get the latest GTX1050, GTX1060, so there is such a sequence.
For HASEE, the most important solution to this problem is to improve core competitiveness.
But we all know that now this DIY is very particular about the facade, there is no eye-catching top product, it is difficult to attract players to pay attention, pay attention to your brand. ASUS has ROG, Colorful has iGame, Gigabyte has Gaming and so on. OEM? Public version? Therefore, as soon as possible to complete the full coverage of the product line, the full version of the public version of the non-public version of the full coverage of positioning, in order to allow Xiaoying Pa and mainstream video card brands on an equal footing.
It is true that this is a bit more difficult for a newcomer. However, as a spectator, we do not want Xiaoying Pa finally to be all out. In short, improving the core competitiveness is the problem that HASEE has to solve.
Laptops
Guangzhou Bolei Electronic Technology Co., Ltd. , https://www.nzpal.com