On June 3, Toyota Motor announced publicly that the company had no relationship with Tesla and had sold all its shares in Tesla and cancelled plans to jointly develop electric vehicles with Tras. It is reported that in 2010 Toyota Motor purchased a 3.15% stake in Tesla for 50 million U.S. dollars and then sold a portion of it. As of July 2016, Toyota holds a 1.43% stake in Tesla. And now, 1.43% of the shares have also been sold off. Toyota and Tesla say byebye completely.
From the reporter’s point of view, Toyota and Tesla are absolutely inevitable. In fact, the Mars biographies “Retire on Mars†have already introduced in detail the unique entrepreneurial process of Tesla CEO Musk, and analyzed in detail the urgency of Tesla’s mass production at that time and the pressure for financing entrepreneurship. In the year of 2010, Toyota’s 50 million U.S. dollars in capital and the low price of a U.S. factory in the United States were indeed “snowboarding†for Tesla, and the cooperation with Toyota, the world’s largest automaker, was also very The weak Tesla once became the focus of public attention.
It is undeniable that Musk’s investments are innovative, whether in solar energy, new energy vehicles, or rockets, and Tesla, in particular, has become the “wind of the future†for automotive development. From this point of view, Tesla's ability to attract Toyota Motor, Toyota’s leader of the traditional car “Dana Takeâ€, is more like an “elaborated encounterâ€.
New and old forces break in the fusion
Toyota Motor Co., Ltd. sells its remaining shares in Tesla. It may seem that traditional forces and new forces are not very smooth in their integration, and even some are “out of place†and eventually move toward final resolution.
On June 3, Toyota spokesman Masahiro Sakai said that by the end of 2016, Toyota Motor had sold all Tesla shares as part of the routine periodic investment review.
From an investment point of view, Toyota’s sale of Tesla shares can be described as a “big profitâ€. After all, Tesla’s share price has soared, rising from US$19 at the initial listing to more than US$200 (stock price in 2016). One year more than 50% increase. Toyota Motor’s recent disclosure shows that the company held 2.3 billion Tesla shares in March last year, which was worth 53.1 billion yen (about 480 million US dollars).
The development of electric vehicles jointly developed by the two parties has not progressed. This is the reason why Toyota Motors must make a decision with Tesla. Previously, they announced that Tesla was no longer the battery supplier for Toyota's electric version of the RAV4. Tesla also co-developed Mercedes-Benz B-class electric vehicles with Daimler, but the final cooperation did not come to an end.
Tesla is no longer the weak Tesla that year. It grew from a small company with an annual output of less than 10,000 units. Its annual production in 2016 exceeded 80,000 units. In order to further increase production capacity, Tesla and Panasonic jointly established a super battery plant in the United States. In January this year, it has begun mass production of batteries.
Perhaps the time when traditional forces and new forces have reached competition is greater than cooperation. After all, the traditional forces have already seen the direction of the future development of the car. The new forces are also living in the “borrowing†trend and are “full of wingsâ€.
"Wind of the Future" Makes Toyoda Man "Amazing"
When Tesla's first electric sports car, the Roadster, was mass-produced, Tesla couldn't keep up with the funds for a few times. In addition to selling all his belongings, Musk was looking for financing opportunities.
One day in 2010 came. Musk invited Mr. Toyoda to visit the house and asked him to test the Tesla Roadster. At that time, Akio Toyoda was attracted by this "wind of the future", and he may be particularly interested in knowing where Tesla's "battery" is.
Subsequently, a series of cooperation began. Toyota invested 50 million US dollars to buy a 3.15% stake in Tesla. At the time, Tesla, who was looking for a factory site, purchased NUMMI (deprecated), Toyota's and GM's jointly-operated factory in California, for the production of electric vehicles for a low price of US$42 million. At the same time, the two sides agreed to redesign the Toyota RAV4 model and combine the new design with the Lexus RXSUV to create an electric SUV.
The vision for cooperation was good, but sales of the RAV4 electric vehicle were sluggish, with only about 2,500 vehicles sold before and after. The Toyota RAV4 electric car was discontinued in 2014. After that, the substantive cooperation between Toyota and Tesla has approached zero. Tesla, which focuses on innovation, and Toyota's "Honeymoon," which focuses on tradition, did not last long.
The unsatisfactory Toyota RAV4 electric vehicle laid a chord for the cooperation of Toyota and Tesla
Due to cultural conflicts, recall events, and even the difference in the concept of building a car, the key is that there is no real progress in the cooperation between the two companies, leading to the intensification of conflicts. In 2014 Toyota stopped issuing battery orders to Tesla and sold some Tesla shares it held.
Or maybe Toyota is ready to start its electric career.
Toyota started a pure electric career
Toyota wants to set up its own electric vehicle division, which has made the industry "actually surprised."
Industry sources said that the termination of cooperation with Tesla is estimated to be in line with Toyota's strategy in the field of pure electric vehicles. In a sense, Toyota also recognizes the prospects for the development of pure electric vehicles. The end of cooperation is also to better integrate resources.
Toyota has been pushing for hybrid and hydrogen fuel cell technologies. At present, hybrid vehicles have been recognized by the market and sales in some countries are impressive, but Toyota also understands that hybrid power is only a transitional product.
Insiders told reporters: "Toyota had been very optimistic about hydrogen fuel cell cars, and even thought that it may be able to replace the pure electric technology route." But Toyota introduced the hydrogen fuel cell car Mirai in Japan and the United States market sales are not too it is good.
Last November was an important turning point. Toyota appointed Toyota Akio to head the newly established electric vehicle division. The division includes an internal team responsible for Toyota's electric vehicle R&D and sales strategy to help the Japanese car makers to keep pace with the tightening of global emissions regulations. The goal is to establish and improve the mass production of pure electric vehicles by 2020. . It is reported that Toyota Group's subsidiaries, including Denso and Aisin Seiki, will also participate in the mass production of a new generation of new energy vehicles.
Maybe wake up! Perhaps the "door is clear", and Tesla decided to leave, Toyota chose to go alone, in the field of electric vehicles and Tesla and European and American Department car companies "decisive".
300 Puffs,Disposable E Cig Vape,Vape Pen,Vape Pen Starter Kit,Mini Vape Pen
Shenzhen Xcool Vapor Technology Co.,Ltd , http://www.xcoolvapor.com