Rising car heat continues to ferment new energy vehicles facing overcapacity crisis

In 2016, China will become the country with the largest number of new energy vehicles in the world with 900,000 vehicles; in 2020, the number of new energy vehicles in China will reach 5 million;

In 2016, China’s 900,000 vehicles will become the country with the largest number of new energy vehicles in the world; by 2020, the number of new energy vehicles in China will reach 5 million; in 2025, the number of new energy vehicles will reach 20 million. As an important strategic development target of the country, new energy vehicles have continued to withdraw from subsidies, but the entrants have continued.

It is learned from the center that many companies have recently applied for access to new energy vehicles. The following is a request from the May 1st to May 5th for enterprises to apply for access to new energy vehicles or to increase product variety.

The author reviews the data of these companies and found that 6 companies have either backed or long-term plans. For example, Jiangsu Dengda Motors sounds like a strange name, but in fact it has the qualifications for the chassis and vehicle production of new energy buses. Therefore, Dengda’s goal is to increase the demand for only pure electric passenger compartments. It is said that the white point is not satisfied with the snatching of only new energy buses, but also a share of the pure electric private passenger car market.

As a company with a backing of GAC Group and Mitsubishi Corporation, GAC Mitsubishi Motors is naturally not bad. The only thing missing is a “entrance ticket” for a new energy auto company.

In addition, like Hebei Yu Jie, although new energy vehicles and low-speed electric vehicles in the country support efforts, product technology and other aspects are very different, but as a company in the low-speed electric vehicle industry for many years, must have some The judgment of the market and the accumulation of funds in the early period. Therefore, since the company obtained qualifications for production of other passenger vehicles and new energy production qualifications, it has been performing many actions. In the near future, not only has it reached a strategic cooperation with BAK Battery, but its total investment of 1.28 billion yuan has also started the project of producing 150,000 new energy vehicles and 100,000 battery packs annually.

In addition, according to the application of the above-mentioned enterprises, in addition to Guangzhou Automobile Mitsubishi involved in the field of new energy passenger vehicles, the other five companies have seen the pure electric vehicle (truck) field.

In the three major segments of new energy passenger vehicles, logistics vehicles, and passenger cars, passenger cars are probably the least favored. It is very realistic that as the subsidy for new energy vehicles drops again and again, the profit margin of new energy buses is constantly being compressed; on the other hand, it is subject to changes in public travel modes and the degree of marketization of passenger cars, and the increase in the future of passenger cars. The speed will slow down.

The new energy passenger vehicles and logistics vehicles are different, and the marketization degree is even higher. The car companies also have a lot of space to use. Model design, market positioning, and promotion models are places where car companies can show their strength. Therefore, as some of the main forces of the new energy bus market, Nanjing Jinlong, Zhongtong Bus, BYD, etc. have increased their layout on new energy passenger vehicles and logistics vehicles.

Not only has China vigorously supported the new energy automotive industry, but the global auto industry structure is also undergoing changes. Therefore, if it is necessary to list a list of the most worthwhile and hottest industrial investments at present, new energy vehicles must be among the best. Therefore, we often compare the new energy auto market to a big cake, but I think that there are fundamental differences between the two: one is a concrete and static thing, and the other is an abstract and changing concept. Although the snatchers have a steady stream, the cakes will only get smaller and smaller, and the market will continue to expand. It will not shrink quickly due to the increase of entrants. The first comers occupy the market opportunities, and the later ones also occur from time to time.

However, quick success and instant benefits tend to be counterproductive, and barbaric growth can easily lead to waste of resources. Unlike most airborne troops that cross over borders and make cars over the Internet, these companies all have experience in automobile production and manufacturing. However, whether such experience can be effective in grafting into new energy vehicles is not certain. The author believes that the market economy gives everyone a very low barrier to entry, but the elimination mechanism is also very cruel. Although new energy vehicles have yet to achieve market leadership, they will eventually come to that stage. Changes will occur every day. Reshuffling is often carried out.

The industry’s concerns over overcapacity, waste of resources, and the elimination of most companies’ problems are not just worrying and alarmist.

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