In 2017, the water purification equipment market was still in a period of rising consumption due to the low penetration rate of products. The overall market situation for the whole year was positive, maintaining a relatively high growth rate. Yesterday, the 2017 Home Power Grid Purchase Analysis Report jointly released by the CCID Research Institute and the China Electronics News Agency showed that in 2017, the online retail sales of water purification equipment reached 9.06 million units, a year-on-year increase of 22%. The amount reached 7.1 billion yuan, a year-on-year increase of 30%.
In 2017, the sales volume of pure water machine in the online water purification equipment market far exceeded that of other categories, and the proportion expanded to 76.50%. The water purifier showed a sluggish state, although the retail sales accounted for 18.33%, but the retail sales decreased by 1.12%. The retail sales of water softeners and central water purifiers increased slightly on a year-on-year basis.
Among them, the market share of reverse osmosis products continued to expand, and the market share of retail sales has reached 80.7%. The market share of retail sales of ultrafiltration membrane products declined slightly, down 1.15% year-on-year. The water purifier, which usually uses reverse osmosis technology, is a pure water machine. The reverse osmosis water purifier has higher filtration precision and can filter out heavy metal ions, bacteria and other impurities, and the purified water can be directly consumed. Therefore, in the current trend of “quality consumption, healthy livingâ€, consumers are more willing to purchase reverse osmosis water purification equipment.
Products with a price range of 700 yuan to 2,999 yuan are the mainstream consumer price segments. Among them, the retail price of the price range of 1,500 yuan to 2999 yuan has the highest proportion, reaching 48.23%, and it is also the fastest growing price segment. 700 yuan - 1499 yuan price segment products, retail sales accounted for 27.07%, but its largest decline, retail sales fell to 7.05%, indicating that "low-cost low-energy" products are being eliminated by the market, industry reshuffle is speeding up .
Hu Chunmin, editor-in-chief of China Electronics News, said that the water purification industry is still in the industry dividend period. In the future, with the implementation of national standards such as “restricted water purification efficiency and water efficiency ratingâ€, water purification The industry is about to face a new round of industry reshuffle, and high-end, professional water purification equipment will usher in a positive.
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